Dale Brum’s Post

> Brand takes a long time to carefully create the brand experience guideline & training manual > Brand distributes it to its retailers > Retailer Partner Manager distributes to the Country Managers > Country Manager distributes to the Store Manager > Store manager prints and asks store staff to read > Store staff doesn’t read It’s not that the store staff is lazy or that the brand has created something that’s not valuable. It’s that: - It’s not built for easy consumption - It’s not built for knowledge retention - It’s not mobile-first - It doesn’t consider that store staff are on their feet all day and need to be able to consume the learning material on the go.

Great question! Brands invest so much in their production and marketing. ROI can either be enhanced, or diminished, by a customer's experience on the sales floor. Expertise in how to effectively and efficiently convey brand story and product knowledge, is a worthy investment.

The Auxis QSR webinar today threw up some interesting insights: 90% of the respondents said their frontline store associates and brand’s idea of excellence is not the same! This was the response even with almost 50% of the respondents visiting their stores more than 5 times a year. Today, #restaurantbrands aiming to provide consistently good #customerexperiences and improve store-level performance need to be able to visit their stores more frequently, review store performance and give constructive feedback together, and execute coaching for store managers consistently and with empathy. Listen to the webinar recording and access the slides here for more insights https://lnkd.in/ep9A9-GQ Keith Sayewitz Ronni Sayewitz Fabiana Corredor Rosemarie Torres Marshall

Retail learning#81:- A retail store functions best when all the different parts work together effectively. That being said, here are two strong contenders for the most critical role: Store Manager: The store manager oversees the entire operation. They're responsible for everything from staff scheduling and training to inventory management and customer service. They ensure the store runs smoothly and meets its sales goals. Sales Associates/Cashiers: These are the front-line representatives of the store. They directly interact with customers, answering questions, processing sales, and influencing buying decisions. Their ability to provide a positive customer experience is crucial to the store's success. Ultimately, the most important role depends on the specific situation. If the store is struggling with staff motivation, perhaps the manager's leadership is most critical. But if the store has a great team but messy shelves, then strong stocking practices from the sales associates become more important. Every role in a retail store contributes to its overall success. From keeping the shelves stocked to ringing up customers, all the parts work together to create a positive shopping experience.

I want to give you the same 60-second assignment that I give our Retail Ready® students every Monday: What are your top three revenue-generating tasks for the week, and when will you complete them? 📋 Why do we do this every Monday? 🤨 Well, if we don't pause for 60 seconds to identify our TOP THREE most important tasks before jumping headfirst into work, we let our days run us. And let me say this: if one of your MOST important things this week is to map out your sales strategy, come watch my free on-demand Wholesale Success System training. You'll learn our simple three-step process for growing sales of your packaged products, plus ALL the mistakes I see brands make along the way (and what to do instead!) 🥳 Joining is easy: https://lnkd.in/g69u8cGT

A long-term client rebranded and updated their core values. They could have circulated a memo over email. Cascaded the communication through store manager meetings, conference calls, morning huddles, or... They used free course development hours from Progress Retail to deliver a dynamic, custom, 7-chapter video-based course with quizzes and assessments... I wonder which option will be more effective? #retail #retailtraining #retailtech

Ready to take your Retail Pricing skills to the next level? Join our 7Learnings Dynamic Pricing Community: https://hubs.li/Q01-y_lB0 🚀 What's Waiting for You 🚀 📊 Experience Counts: If you've got 3+ years of pricing, marketing, or C-level know-how, you're in! We're all about keeping things top-notch. 🏢 Retail Magic: Whether you're with a retailer, brand, or aggregator, you're welcome here. Our events and presentations are tailor-made for you! 🤝 Sharing is Caring: Bring your expertise and openness to the table. We're all about nurturing relationships, learning from each other, and growing together.

Fellow Founders – just a post to remind you all that we have a great event coming up next week, that if you are starting to sell to buyers or want to improve your ‘hit’ ratio, you should put this on your calendar! Allison Ball, Founder of Food Biz Wiz® is providing a training called ‘Wholesale Week’ – basically 5 days of bite-sized trainings that will help you learn the language of ‘wholesale’ and get your product on shelf – or on more shelves! The event runs from Monday, June 3rd to Friday, June 7th – and you can sign up right here: https://lnkd.in/g5-WamEP. Expand your needed knowledge of dealing with wholesale buyers and retail outlets- get the insider knowledge from a real insider! Alli is going to share with you, from her experience as a grocery buyer, what you should and should not be talking about in those ‘buyer’ meetings. Through video trainings, daily prompts and personalized support from her and her team –you’ll be getting tons of needed knowledge – and the best part? It’s all completely free! Yes, it's an investment of your time, which we know is valuable – but, believe me, you’ll have an ROI on this one! Again, Wholesale Week is from Monday, June 3rd to Friday, June 7th – so now is a good time to clear your calendar and sign up! See you next week!

Last chance to get 40% OFF my online video course! Learn what buyers are looking for from your pitch and most importantly get your products on the shelves. Use coupon code BLACKFRIDAY40 by Sunday 26th November! #retailerpitch #categorymanagement #grocery

Should all retail store staff be till trained? Yes Didn’t have a great experience in B&M Retail on Saturday. Here’s the situation Saturday 11:30am - would consider as peak trade One main till open and the kiosk open in the corner. There’s a query at the main till. Member of staff tannoys for a supervisor. Supervisor doesn’t come down. Member of staff looks frustrated. Supervisor comes down and then goes off with the product and takes 5 minutes to resolve. Queue at this point is at least 20 deep. People start jumping across to the kiosk. Eventually it was my turn. When speaking to the member of staff about it, I asked could you just not call members of staff from the shop floor to jump on the extra 3 tills? No, they would just kick off about it as they refuse for use the tills. Come on B&M Retail , surely all team members and managers should be till trained?