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Inbound Content Marketing Strategy and Delivery for Healthcare Brands

Is your healthcare marketing selfish or customer-centric? If there's one thing we remind ourselves every day Brandcast Health, it's that healthcare professionals don't care about brands, products or services – they care about themselves. 👩⚕️ If you want to generate meaningful relationships and build authentic connections with HCPs then you must be generous with your marketing and your content. You must always add value for the customer. Think about why you're here on Linked In, reading content created by other people. No doubt you're here for answers to your questions, for solutions to your problems... you are not here to be told about a product or service. When that is the focus of a post, do you engage? Do you read on? Do you click through? Of course not, neither do your customers. ⛔ While selfish marketing helps you claim share of voice and eyes/impressions on your product messaging, you will not deepen your engagement with individual customers and they will not increase in value to you. Would you like to be on the right-hand side of the image below? Then you've come to the right place... Join over 500 other customer-centric healthcare marketers and medical affairs experts and sign up to our free resources 👉 https://lnkd.in/eYnJ_yHR Tag a friend or colleague who needs this! #pharmamarketing #healthcaremarketing #pharma #medicaldevice #biotech #medcomms #medicalaffairs

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Salma Esseghir

Pharma Digital Strategy Consultant | Omnichannel Engagement Expert

7mo

Love it Dan! I really appreciate your emphasis on customer-centric marketing in the healthcare space! By providing value first, marketers can build lasting relationships with HCPs and ultimately achieve their marketing goals in a way that benefits everyone involved.

I think this is relevant to so many other industries, not just pharma. I still see so many brands purely focus on themselves or competitor differences rather than trying to understand what the customer actually wants.

Aurelie Mirgaine

Directrice Engagement Client chez Sanofi | Stratégie engagement omnicanal, Parcours client, Amélioration de la Satisfaction, Portail B2B, Data et suivi performance

7mo
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