Director of Analytics at Smart Media Group | AI | CTV | Data | Software & Political Consultant
If money alone won elections, we wouldn’t need political strategists. Democrats would have won pretty much every race since the Citizens United ruling. Money = microphone But Microphone ≠ Good Messaging And if your message isn’t compelling, no one gives a shit There are many examples of this despite the promoting of the idea that money alone seals the deal for an election. In the 2020 Democratic Primary, Mike Bloomberg May as well have lit $1B on fire Tom Steyer only a bit less than Bloomberg …they quit Super Tuesday They spent more than anyone else ever, and they got whooped. So what gives? Well, simply, their message wasn’t distinct, memorable or powerful Money only gives you a chance to say something loudly enough for people to hear you But no amount of money makes people care, the message matters. #elections #campaigns #politics #presidential #politicaladvertising #politicalconsulting #elections #election2024 #republican #democrat