Dan Shuftan’s Post

The age of reason: Ulta released its latest report and wowed me with the fact that Gen Alpha now starts experimenting with beauty products at age 8! Interestingly, even 30% of boys say they are "very interested" in beauty and personal care. These tiny shoppers have clear opinions and specific brand preferences, with 97% agreeing that “skincare is self-care.” Furthermore, market research company Circana notes that millennial households earning $100K+ with kids spent 10% more on beauty products than those without kids. ** How will these trends influence your brand strategies? ** #beautyindustry #beautybusiness #genalpha #personalcare #beauty #trends2024 #marketingtrends #ulta

Ingenious Gift Ideas For The Men In Your Life https://lnkd.in/ebpzecfE People often complain that it’s hard to find gifts for the men in their life. Shopping for presents can be tricky, especially if you’re desperate to impress or you’re buying for somebody who has it all, but it doesn’t have to be an impossible task. In this guide, we’ll share some ingenious gift ideas to make shopping for the next big occasion a breeze. #GiftIdeas #GiftsForGuys #GiftsForMen #GiftsForHim

Tween beauty: booming industry or cause for concern? 💄🚨 The global tween beauty market is expected to increase by $12 billion between 2023 and 2028. It's pretty incredible to see how much influence this young demographic has on the beauty industry. Brands are increasingly tailoring their products and marketing strategies to meet the unique needs and preferences of tweens, focusing on gentle, fun, and trendy options. However, there is some worry about the impact of beauty standards and consumerism on tweens at such a young age... Is it just me, or does this industry shift have both ups and downs?

🎁 Did You Know? The Impact of Holiday Spending on Beauty Services! 💇♀️✨ Hey Beauty Experts! As the festive season rolls around, have you ever considered how it affects your salon or spa? Here’s a remarkable fact you should know: 💖 Holiday Spending Surge: During the holiday season, beauty services witness a 30% increase in consumer spending, with many clients treating themselves or gifting beauty services to loved ones. A study by American Express found that more than 50% of consumers plan to spend on personal care and beauty services during the holidays, with haircuts, manicures, and skincare being top priorities. This seasonal demand is a golden opportunity for beauty professionals to boost their revenue and expand their client base! 🌟 How to Capitalize on This Trend: Create Gift Packages: Design special gift sets or vouchers for your services to encourage holiday gifting. Social Media Promotions: Share your holiday offerings and unique services on social media to attract clients looking for last-minute beauty fixes. Book Ahead: Encourage clients to book their appointments early to secure their preferred time slots, ensuring they’re ready for all their festive celebrations. The holiday season is the perfect time to shine and grow your beauty business! Let’s make it a memorable one! 🎊 Be Your Own BOSS Now! Le Court Salons (262) 478-9730 www.lecourtsalons.com #HolidaySeason #BeautyIndustry #SalonBusiness #ClientEngagement #HolidaySpending #BeautyServices #HairSalon #NailTech #Esthetician #AmericanExpress

🎁 Did You Know? The Impact of Holiday Spending on Beauty Services! 💇♀️✨ Hey Beauty Experts! As the festive season rolls around, have you ever considered how it affects your salon or spa? Here’s a remarkable fact you should know: 💖 Holiday Spending Surge: During the holiday season, beauty services witness a 30% increase in consumer spending, with many clients treating themselves or gifting beauty services to loved ones. A study by American Express found that more than 50% of consumers plan to spend on personal care and beauty services during the holidays, with haircuts, manicures, and skincare being top priorities. This seasonal demand is a golden opportunity for beauty professionals to boost their revenue and expand their client base! 🌟 How to Capitalize on This Trend: Create Gift Packages: Design special gift sets or vouchers for your services to encourage holiday gifting. Social Media Promotions: Share your holiday offerings and unique services on social media to attract clients looking for last-minute beauty fixes. Book Ahead: Encourage clients to book their appointments early to secure their preferred time slots, ensuring they’re ready for all their festive celebrations. The holiday season is the perfect time to shine and grow your beauty business! Let’s make it a memorable one! 🎊 Be Your Own BOSS Now! Le Court Salons (262) 478-9730 www.lecourtsalons.com #HolidaySeason #BeautyIndustry #SalonBusiness #ClientEngagement #HolidaySpending #BeautyServices #HairSalon #NailTech #Esthetician #AmericanExpress

It’s no different from when I was a kid—going to the mall, getting a makeup demo, and buying products that often collected dust. But today’s Gen Z, with their love for dupes and money-saving hacks, are already savvy shoppers. The key is teaching them about financial balance early, encouraging them to blend their creativity and love for beauty with smart spending habits. By fostering this mindset, they can enjoy the positives without falling into overspending traps. #beautybusiness #brand #dupes #genz #influencermarketing https://lnkd.in/eq9pCrRb

Whenever I meet with someone new, they are curious to know about what all I’ve got going on (A LOT) and how those things work together, so I wanted to share with everyone exactly that. 1. HONEY B is my 360 integrated marketing and communications consultancy. I focus on developing and elevating indie beauty and wellness brands in start up mode through effective brand, content, and social strategy and execution. I specialize in storytelling, community building, and organic marketing. I leverage emotional marketing strategies and help create brands with soul. But I’m a true 360 marketer, which means if you need a one-woman marketing department, I’m your girl. 2. The Beauty Brief is an indie media outlet that covers new product launches, industry news, and trend analysis — all with a marketing twist. I co-founded TBB with the incredible Shiri Feldman and we have been so grateful for the organic growth we’ve seen occur with this platform in such a short amount of time. If you’re a new brand or if you have a new product coming out soon, let us know! We’d love to feature you. We have so many amazing voices with us on our team. And so many plans for our continued evolution. 3. BRAND BABY Podcast is STILL coming and will be a new beauty industry podcast with heart. Inspired by the incredible community I’ve encountered through my work in beauty marketing, I wanted to create an additional platform for these voices. I’m interested in sharing stories in a way that humanizes our work. You can anticipate founder stories, professional advice and insight, comprehensive brand coverage, trend talk, and more. Working through some issues on the tech side of things as the moment, but as soon as I have more updates on the launch of this very special project, I will post all the details for you! My first guest will be Kami L., founder of Clypse Beauty and I can’t wait to share her story with you all. You can also anticipate monthly updates from The Beauty Brief via BRAND BABY too. If you’d like to connect regarding any of the things happening in my world, I keep my calendar up to date here: https://lnkd.in/g7K8fnaZ Love, B #beauty #beautybusiness #beautyindustry #femalefounders #womeninbusiness #beautybrands #indiebeauty #indiebrands #beautystartup #skincare #haircare #cosmetics #beautynews #beautymarketing #beautytrends #marketing #brandstrategy

Tinder Is The New Hot Spot For Beauty Brands... and really any brand trying to reach Gen Z! From the article: Allies of Skin, the science-forward skin-care brand founded in 2016, spent six years developing its SPF, that launched in May. The brand ran its campaign on Tinder in June and in the first month following the launch, when the Tinder ads ran, the brand sold one unit of the SPF every three minutes!!! Check out the rest of the article highlighting the amazing results beauty brands are achieving by advertising with Tinder below! https://lnkd.in/e-CU3J4Y Let's work together! #tinder

Excited to share why the Outspoken Beauty Trialling Panel stands out from other consumer panels: - Comprising 600 beauty and wellbeing enthusiasts, our panel fosters an intimate, authentic, and passionate community. - Brands have the opportunity to cultivate loyalty and gain authentic insights from members. - Previous trials have resulted in significant boosts in sales, engagement and valuable feedback for brands. - We offer tailored trials and work with brands to select their ideal panellists. For more details email nicola@outspokenbeauty.co.uk. #beauty #wellbeing #consumerinsights #triallingpanel