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Managing Director, Shuf10 | Strategic Partnerships | Revenue Generator | Sales Leader | Networking Champion | Creator of The #ShuftanJobReport

Who knew? Cleanliness is both sexy and good for the soul?!? 😍 😎 Whirlpool is taking to social media with dating-related video content to encourage consumers to clean up their dating profiles by emphasizing how well they perform household chores, according to a press release. The kitchen and laundry appliance marketer partnered with seven bachelors to swap out their existing dating profile photos, including pictures taken at the gym, with shots of them doing household chores. The bachelors saw on average 79% more DMs and 46% more matches compared to a three-week period prior to the experiment.  Research conducted by the brand shows equity around house chores was important for 94% of singles seeking a partnership. The ability to do basic household chores was a top priority among 91% of those looking for partnership. https://lnkd.in/gj9X4eDU

Whirlpool helps singles clean up their dating profiles

Whirlpool helps singles clean up their dating profiles

marketingdive.com

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