Dan Walsh’s Post

Brands tend to focus on how they can relate directly to their consumers. Sometimes it's important to take a step back and ask how your brand can connect consumers to each other. If your brand is at the forefront of building relationships and bonds with people in the same organization, those consumers relationship with your brand becomes much deeper and more personal. Our display footballs are regularly used by brands and organizations to build bonds in a fun and engaging way. One example of how Big Game can connect consumers to their organization is by using commemorative footballs to reveal sorority members' bigs on bid day. This personalized football also communicated Phi Mu's core values, including personal and academic development, service to others, commitment to excellence, and lifelong friendship through shared tradition. This is just one idea on how to utilize our display balls in a unique way, but the possibilities are endless. #BigGame #BrandRecognition #CorporateGifting #GreekLife

As Stephen Spielberg said in the kickoff to the Olympics (at least on US TV): The Olympics are rife with storytelling. There's a hero. There's usually some adversity (my God, Suni Lee! And Simone Biles! And Jordan Chiles! Okay, you can tell what I've been watching the most...) There's a lot of hard work. There's an extreme level of difficulty to succeed. And there's your brand, finally getting that recognition from (insert publication here). *Record Scratch* *Narrator Voice* You didn't expect that, did you? Your brand is the hero. It wasn't easy for you to build your product, or it took a lot of hard work to get your client, or your founder had to overcome a lot to even found a company. You have a lot of competitors. But you've built something special. And people should know that story. There's a lot we can learn from these massive sporting events: - Good Sportsmanship (I cry every time two opponents cheer each other on and hug when they do well). - How to Take Care of Our Bodies - What It Means to Be a Leader - How to Tell Your Brand Story So what have you learned from the Olympics so far?

#KaplanMobray #KeynoteSpeaker #SuperBowl #FanVideos “Brand Transformation” Met this great fan who shared her transformation as an National Football League (NFL) fan! There are times in your life and career when you find that you may need to change your #personalbrand! It’s not always easy especially when you have been doing things the same way and focusing on consistency. But there are benefits when you detect the need to change your brand early if your current brand does not serve you, the winning results you are looking to achieve, and how you want to be perceived by others. If you need to change your brand Break a routine Demonstrate new capability Share Learning This is the natural process of brand transformation. #KaplanMobray #SuperBowlLVIII #FanVideos #Vegas #PersonalBranding #The10KsofPersonalBranding

Just FYI... Kickstart your brand's success with a winning sponsorship move! Here's why sponsoring the front of shirts for football teams is a total game-changer: Score Big Visibility: Your brand steals the spotlight with prime real estate on the players' jerseys, guaranteeing maximum exposure on and off the field! Team Spirit Boost: Become part of the team's journey, igniting fan excitement and creating unforgettable memories for supporters worldwide. Goal-Getter Brand Awareness: Watch your brand reach new heights as it's showcased to millions of passionate fans during thrilling matches and TV broadcasts. Fan-tastic Engagement: Dive into the action with exclusive fan interactions, giveaways, and behind-the-scenes access, turning supporters into lifelong brand ambassadors! Ready to kick off an epic partnership? Let's make magic happen on the pitch together! ⚽ #SponsorshipSuccess #FootballFever #BrandWin #GameChanger

The evolution continues. I’m proud of the team’s collaboration, energy, effort, and resourcefulness to launch the new Champs Sports brand platform; “Sport For Life” . At Champs Sports, we believe sport is the ultimate playbook for life and believe sports are a metaphor for life’s incredible journey. It’s all about lessons learned through sport and applied to daily life. Sport builds character, it teaches you how to win, it teaches you how to deal with setbacks, it teaches you resilience, it teaches you how to compete, it teaches you self-discipline, and is the ultimate connector. It teaches you about life. I appreciate EVERYONE who has helped get us to this point and am excited about what is next! https://lnkd.in/e-z9yY-e

A great brand ad born from a deep understanding of their audiences’ mindset AND a deep understanding of the prevailing attitudes of the cultural zeitgeist AND of our unique season in sports. Insights + Strategy. https://lnkd.in/enCiVdUU

Hot Take: The Game Has Changed - Fans Are the New MVPs 🌀 Gone are the days when a team's brand was built solely on its star athletes or championship titles. It's time to shift the focus from merely assembling superstar rosters to creating unforgettable fan experiences, fostering deep community engagement, and embodying a brand that stands for something more. 🌀 Picture a team celebrated for its off-field contributions to society and its ability to bring people together as it is for its on-field prowess. That's where the future lies. 🌀 To the traditionalists who might scoff at this notion, consider this: In a digital age where every game is at our fingertips, why do fans still flock to stadiums? It's for the experience—the communal euphoria of cheering together, the ritual of game-day traditions, and the sense of belonging to something greater than oneself. It's high time we recognized and capitalized on this shift. 🌀 Teams that understand this evolving landscape and pivot their strategies to prioritize fan experience, community engagement, and meaningful branding will not only lead the charge into the new era of sports but also secure their legacy for future generations. So, let's stop playing the old game and start building the future of sports, one experience at a time. #FutureOfSports #FanFirstExperience #Businessoperations

In the fast-paced world of athletics and marketing, collaborations between iconic figures and brands have the power to transcend mere sponsorship agreements. The recent partnership between track and field sensation Sha’Carri Richardson and global beverage brand Sprite is a testament to this transformative potential, inspiring a new generation of trailblazers. At the heart of this collaboration lies a shared commitment to authenticity, resilience, and unapologetic self-expression. Sha’Carri Richardson, known for her electrifying speed on the track and her unapologetic embrace of individuality, embodies the spirit of breaking barriers and defying expectations. Her journey, marked by triumphs and challenges alike, serves as a powerful narrative of perseverance in the face of adversity. Likewise, Sprite, with its legacy of championing authenticity and celebrating diverse voices, emerges as the perfect partner to amplify Richardson's message of empowerment. Joining forces allows them to spark meaningful conversations and drive positive change on and off the track. In today's world, consumers crave authenticity. They seek brands and personalities that are genuine, transparent, and unafraid to speak their truth. As authenticity continues to reign supreme, partnerships should be built on shared values in order to be more impactful than ever. #marketingstrategy #empowerment #brandpartnerships #shacarririchardson #spritecampaign #authenticmarketing #brandcollaboration

In modern sports, our athletes aren't just competing against each other—they're battling a relentless tide of commercialization. This powerful image captures the essence of how major sporting events like the Olympics have become a Spartan-esque battleground, not just of athletic prowess, but of brand warfare. We see triumphant athletes, raw emotion etched on their faces, surrounded by a chaotic collage of logos, headlines, and commercial noise. Open social media and face the stark reminder of how corporate interests often overshadow the true spirit of sport. As we cheer for our favorite athletes, let's also champion their right to be celebrated for their achievements, not just as vessels for advertising. It's time we reclaim the narrative and put the focus back where it belongs—on the incredible human stories of dedication, perseverance, and athletic excellence. 💪 #SportsIntegrity #AthleteFirst #BeyondTheBrand

#attitude #mindset ...BRILLIANT AD! When it comes to #teambuilding —both #leaders and #recruiters are keenly aware that not every person is going to adopt a "win-at-all-cost" mindset. But this Ad is super-insightful because it begs an individual to examine from his/her own perspective as to what defines winning for them—and which one is more important in looking to achieve winning results? TALENT & SKILLS? ...or ATTITUDE & MINDSET? Also; surprisingly refreshing (and somewhat brilliant) to see 'a major Ad campaign' from #NIKE that for once, didn't feature any content footage at all of Caitlin Clark!👏🏼🫡 #postproduction #reels #digitalmedia #mediaproduction #digitalmarketing #branding