Dana Land’s Post

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Educating on sustainable deliverability strategy & and turning deliverability from concept to product.

That's my manager! She has brought such a wealth of knowledge to HubSpot, and is sharing some of it with you in this article. Check out her top tips for #deliverability: "Ok top tips: -Be a smart marketer! Segment and tailor your messaging, apply creative approaches that resonate, be intentional and memorable with your tone and cadence. -Set and manage expectations from hello. Tell subscribers what to expect and how often and let them snooze when their interest wanes. -Permission isn't granted forever. Low response, unsubscribes and complaints are your subscribers telling you they need a break...or a break up. Proactively sunsetting non responders is key to inbox. - Can I add a fourth, because why not? Use every tool you can get your hands on. SNDS, Google Postmaster, bounce logs, your ESP reporting, third party data, alerting on reputational signals like blocklistings, email geeks and women of email and other communities. It's not always cheap (but sometimes it's free!) and you have to know how to interpret the data, but it will all provide perspective to round out your world view and get you to resolution faster."

Erin Philbrick

Principal Inbound Consultant, Professional Services at HubSpot

8mo

There isn’t enough time in the world to explain how much value Carmi López-Jones, Amber Olofson, Dana Land, and, of course my fellow consultant and friend Bradlee McKibben add to our customers. I’ve learned so much from all of you—here’s to amplifying your expertise across the Hubverse!!! 🧡👏

Carmi López-Jones

Professional Services Leader, #HubSpotter #EmailNerd #MargaritaEnthusiast

8mo

Dana Land Thank you. It's my sincere pleasure that I get to work with YOU and our team daily! 🧡

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