Dan Englander’s Post

New episodes post every week - listen to Connie dive into new sales and business topics or problems you may have in your business. https://lnkd.in/gNVh5rnx

Learn the key ingredient to boosting word of mouth and #referrals for business in this episode. @rialtomarketing https://lttr.ai/APqYP

Your sales team is sleeping. But your content works 24/7/365. Question is: Is it working for you or against you? Most CEOs and founders see content as a marketing expense. Smart ones know it's an investment. Here's why: It attracts leads while you sleep. It nurtures prospects without a single call. It closes deals before your sales team even steps in. But not all content is created equal. Weak content: Attracts tire-kickers. Confuses your message. Destroys your brand’s authority. Powerful content: Attracts your ideal clients. Clarifies your unique value. Builds authority and credibility. The difference? A strategic approach that aligns every piece with your business goals. You don’t need more blogs, videos, or podcasts. You need the right content, in the right place, at the right time. If you’re not creating content, you’re missing out on more business. --- P.S. Are you treating content as a lead generation machine?

How I market my business to land consistent clients naturally. Aka, land clients without begging for sales. 1. I share everything I know. When you give away free advice, information, tips, and knowledge, that helps someone move forward in their life or business, they will come back for more. This builds the know, like, trust factor that's required to build an audience full of paying clients. 2. I share everything I know consistently. Consistency is KEY to marketing. People want to hear what you have to say, but if you are inconsistent and all over the place, the know, like, and trust factor decreases drastically. Ultimately, they will find someone else to help solve their problem. Before you ask for someone's money, show them you can help solve their problem and make their life better. THAT is what moves people into a client naturally. I do this through what I call "content creation". - Social media - Email marketing - Website - Podcast - Webinars - Free guides - Anything else you can think of that's free Give them a reason to follow you. Give them a reason to know, like, and trust you! People don't pay for information, they pay for the organization and application of that information. So instead of worrying about giving too much information way, share as MUCH as you possibly can so you earn their trust.

YOUR BOOK IS THE ULTIMATE MARKETING TOOL! 1. You can sell your book as a paid product and make some serious extra cash while showing off your expertise. 2. You can use your book as a networking tool to get yourself in front of the right crowds, like podcast hosts, masterminds, or even college students.  3. Imagine the look on your client's faces when they receive your book as a welcome gift. You'll wow them from the start and establish yourself as an expert in your field. 4. Using your book as a client acquisition tool is a game-changer. Potential clients will see you as an expert and will be lining up to work with you!  5. You can give away your book for free or include other freebies in your book as a lead generation tool. It's a fantastic way to get people interested in what you have to offer and turn them from warm leads into hot leads.  If you're ready to take your business to the next level, grab a free copy of Big Idea to Bestseller right here 👉

Have you ever felt cornered into a purchase you weren't fully sold on? Think of a Rogers Communications Internet rep pushing their software or services down your throat but not even giving the option for a free trial, a discounted first few months, or access to valuable content for free to learn more on their podcast, YouTube, or email marketing channel. Imagine having the power to choose between a discounted sale or valuable free resources to learn more, then checking back in X months when you feel more ready. 90% of buyers aren't ready to purchase when you reach out to them, which is why the above tactics are so effective in nurturing leads. Free educational content channels and informative email campaigns actually EMPOWER consumers and reshape the sales landscape. Having more options like these could change the game for the sales rep and leave the prospect with a more positive view of your company, not an icky, negative one. Tell me about a time you've felt this way. In a world of sales tactics, wouldn't it be refreshing to have choices? #gotwritersblock  #contentmarketing  #SalesStrategies  #sales

When did you last struggle to choose the right words to connect with your target audience? In today’s episode, Nikki and Sales Maven Society member, Tracey Warren discuss how word choice matters when selling. Tracey talks about how changing a few words upgraded her content, and now this word choice habit has become a fun challenge whenever she creates content for social media. Listen as Nikki and Tracey talk about embracing the little ways to make your content unique to you and your ideal clients. Tune in here: https://lnkd.in/eAnphNRu #salesmaven #wordsmatter #wordsarepowerful #wordstagram #businessadvice #businesssuccess #businesstip #businessmarketing #podcastforwomen #salespodcast #salespodcastforwomen

Building your email or SMS lists aka your subscriber lists isn't just a task to tick off—it's a strategic tool that can shape the future of your business. Your email/SMS list becomes a dynamic resource that fuels growth and sustains your brand through changing landscapes. The Lifeblood of Your Business Think of your database as the lifeblood of your business. It's not just about numbers though increasing your subscribers month over months helps; it's about the quality of connections you nurture. The first-party data you gather from your audience/customers/clients (whatever you want to call them) becomes invaluable insight, helping to guide your decisions and shaping your strategies. Your lists are also *portable power* for your business. Whether you're launching a new venture or expanding your current one, your database is the foundation of your success. Getting People to Sign Up: The Lead Magnet The key to building your list lies in offering value to your audience. Enter the lead magnet—a premium offering in exchange for first-party data otherwise known as contact information. It's not just about what you offer; it's about how relevant and useful it is to your target audience. Crafting Your Lead Magnet Your lead magnet should be juicy— it could be a fat discount, a treasure trove of exclusive content that your audience can't find elsewhere. It could be a sneak peek of your latest project, a valuable Google or Notion template, or insider tips; whatever it is - make it worth their while to sign up. Testing, Iterating, and Promoting Building your lists is an ongoing process. Promote your offerings across various channels, iterate based on feedback and performance and then test a different lead magnet to see if that moves the needle differently. I chatted in depth about this topic with the one and only ALIZA LICHT on LEAVE YOUR MARK. Check it and drop below what lead magnets or offerings have helped grow subscribers lists for your brand or company?

Quick question: Have you ever felt disappointed by trying to service everyone, only to end up connecting with no one? 🤔 What if I told you the secret to skyrocketing business lies in determining a specific buyer persona? Pat Flynn said: “The riches are in the niches.” Many serviced-based professionals sidestep the process of choosing a niche, mainly because they fear missing out (FOMO) on enrolling clients. However, picking a niche can be a game-changer for your business. Rather than ask for anyone and everyone, and you get no one, identify a specific target audience. Let me share a few reasons why: >>> Expertise and Authority: When you focus on a niche, you become THE expert—your credibility soars. >>> Targeted Marketing: Marketing becomes much easier and more effective. With a clear niche, your desired audience resonates deeply with your messages. >>> Less Competition: A well-defined niche makes you stand out. The result is better engagement and conversions. In our first episode of Client Builderz, A Secret Podcast Unveiling the Hidden Secrets of LinkedIn, Darlene Petrie and I delve into the value of having a niche. Take advantage of these invaluable insights! Sign up now and receive the entire five-episode series of Client Builderz, complete with audio, video, transcripts, and a workbook. Start unlocking the hidden secrets of LinkedIn for enrolling clients today. The link is in the comments. – To your sales success, Nancy Zare, Ph.D. The Sales Whisperer and Author

Do you ask obvious questions? Obvious questions lead prospects to a desired answer. AKA leading the witness. Leading the witness sounds like this: “The reason for my call is that I noticed you host a sales podcast. And we help podcaster grow their audience and get sponsors. Are either of those a priority for you this year?” That’s like saying I noticed you're a human. And we help humans breathe air and eat. Are either of those a priority for you this year? “Is making money a priority for you?” Asking obvious questions backfires. Why? Prospects know they’re being led into a yes trap. If they say yes, you're going to sell them. “Great since growing your audience is important I’d like to set up an introductory call with you so that we can discuss your top priorities and show you how we can help. Do you have your calendar handy?” The way out? Ask neutral questions that illuminate a potential problem. Presspose your prospect is familiar with your solution. Why? Because they probably are. How? Shift from telling to inquiring. Like this: “When it comes to sponsors are you using outreach, advertising networks, or is it mostly inbound?” “It’s mostly inbound.” “How’s that been going?” “It’s been going well.” “You’ve probably considered using advertising networks.” “We have. It wasn't for us.” “Sounds like the commission fees were too high.” “Actually the issue was...” You get the idea. The lesson? It's not your job to fill people’s heads with information. Your job is to draw it out. Buyers have the answers. Sellers have questions.