Managing Director at Kesslers & Proportion London | Upholding a 125-Year Tradition of Award-Winning Retail Display Design | Rugby Fan, Proud Father & Sustainability Advocate
Many of you might have seen the news about the UK's retail sales dropping by 3.2% in December. Yeah - a figure that was much lower than expected. What you need to know is this: It’s the 𝐯𝐨𝐥𝐮𝐦𝐞 of sales that has gone down. But the 𝐯𝐚𝐥𝐮𝐞 of sales has stayed static. It's important to look beyond the numbers and understand what this really means. What it’s done is it has substituted mid-range for top-end. If you look at luxury brands, they’re flying at the moment. Why? Because the average basket size has gone up. That’s why Louis Vuitton, Prada etc. are opening. The top-end of the market is actually doing really well, outperforming the others. At Kesslers London and Proportion London, we see this as a call to double down on creating exceptional in-store experiences. Change isn't a threat - it's an opportunity! #Retail #ConsumerTrends #ExperienceEconomy #KesslersLondon #ProportionLondon
Thanks Daniel Astarita this has certainly made me look at it differently. It’s easy to be sucked into the negative narrative that just presenting the 3.2% does
Chris Taylor
8mo
Very interesting Daniel Astarita Thanks for sharing. #mediadigital #mediatechnology
Nick Gray
8mo
Good insight Daniel Astarita thanks for sharing
Software Testing | Defect Management | Project Management| UT| ST | SIT | UAT | OAT | Commissioning
8moLove it 😎