Daniel Chabert’s Post

📌What did my $50 shopping spree at Toys R Us (way back in the 80's) teach me about personal branding? It's all about "what's inside" the box! (And yes $50 in the 1980s was a BIG Deal!!!) On a scale of 1-10 (10 being awesome) how well do you let people know "what's inside" the box? Let me know in the comments. ⬇️ ⬇️ ⬇️ Got any packaging ideas that have worked for you, I'd love to hear them too! Need help with your packaging? Send me a msg so we can talk! #justaskcher #personalbranding #yourbrandatwork #employeeadvocacy

PMI Kids World secures collectibles deal for Fuggler PMI’s new Fuggler line will bring fans an array of brand-new products including collectible figures, keychains, interactive collectible toys and more. PMI Kids World has signed an exclusive worldwide licensing agreement with Fuggler. The funny-ugly monsters that have become a huge hit with their playful antics and quirky looks are now coming to shelves in a completely new way this winter. With over 8m units sold worldwide to date and Fuggler plush recently selling out across 3,000 Walmart US stores, Fuggler is ready to take the collectible category by storm. The team from PMI has created a range of products that captures the quirky nature of the Fuggler brand, including capturing realistic human-like teeth and integrating the signature Butt-on hole to drive collectability, rarity and fuel the collectors’ secondary trading market. #toys #toynews #collectibles #toyindustry #licensing #retail

Did you see the article we ran on the partnership between Moonpig and The Entertainer? Toy World spoke with General Manager David Rimmer in an exclusive interview. You can read the full article in the latest issue of Toy World. #toys #toynews #toyindustry #retail #partnership

Dupes, who isn't buying them? 🛍️ When the real thing is either over budget or out of stock, why not consider the dupe? For Mother's Day, my daughters' tried to convince my practical husband to purchase designer sandals...you probably know which ones, #hermes. Sadly, no sandals for me. However, on a recent shopping trip, they found a knock-off which got me thinking about PromoShop's latest post on DUPES. At PromoShop we help our clients stay #ontrend and ensure they are marketing their brand with merch their clients and employees will love! #marketing #branding #trendy #promotionalproducts #stanley #lululemon #vuori #airpods YOU GET IT!

If you want to boost your sales, try making branded name for your products or services. That’s how milky donuts started, it’s just a donut filled with milk now everyone calls it milky donuts and everyone wants to taste milky donuts. My friend who sells pastries, her highest sales comes from milky donuts. Not only does it has a whimsical and appetizing ring to it! It enhances the perception of the brand. By setting the right expectations and delivering on them, trust me your sales will grow. ▪️Coca-Cola has Coca-Cola Classic ▪️Nike has Nike Air Jordan ▪️Apple has iPhone ▪️McDonald's has McNuggets ▪️Starbucks has Frappuccino These brands are popular, and these products are well-known. This is what creating a well rounded brand experience for customers looks like. ♻️Repost for others. Meeting me for the first time, I’m Judith Obodo I help businesses and creatives craft authentic brand identities that resonate and stand out. Follow for more branding tips #brandexperience #brandidentity #branddesign

Last Thursday I attended the Licensing for Retail Day. Although the day wasn’t specifically for agencies, events like these are so valuable for connecting with the wider industry and joining up the dots for our clients. Highlights of the day: State of the Nation: Ben Roberts gave an insightful presentation about the wider Licensing landscape. Key takeaways spotlighted  🦸 Kidult culture  🥡 Unexpected collaborations in the food and beverage markets 🧟 Horror genre gaming (side note: the Skew team is super excited to be working with Behaviour Interactive on Dead by Daylight!  🎮) Fave stat: The gaming industry is forecasted to be worth $364 BILLION by 2027 with a global player base of 3.8 BILLION 🤯 Moving onto the UK toy industry, during this tricky economic time, there has been growth within licensing, which has increased to a record 32% share of the market in 2023. The day continued with presentations showcasing the hottest properties alongside brand presentations from Hasbro, Squishmallows and SEGA. Another really interesting theme that was highlighted particularly during the Licensing Chose Me panel was the move away from generic style guides to trend lead, audience specific creative. This really resonated with me as it feeds into what we’re doing with Effectiveness at Skew and the NJCI community. In terms of sustainability we heard from Jonathan Baker and Andrew Xeni about Digital Product Passports (DPP). This QR code lets customers trace the history of a product and check out its eco-creditienals. DPP will become mandatory within the next 6 years for apparel, sooner for other products. They have been brought in to help consumers make more informed purchases however I can see massive potential outside of supply chain tracking. Smart brands will be using this as a platform to not only inform customers but also build brand loyalty and improve customer experience. Thanks for a great day License Global and I’ll catch you next year! #licensing #retail #digitalproductpassport

Big Lots Snags Hearthsong’s Toys, But Is It Too Late? Big Lots, the discount home retailer, has made a significant move by acquiring the entire inventory of Hearthsong, a renowned children’s toy brand. This strategic decision aims to reinforce Big Lots’ commitment to offering extreme bargains to consumers. Read the full article here: https://lnkd.in/enT9Cxvx Brian Delp "Fundamentally Big Lots has a perception issue and adding cheap/inexpensive toys into the mix isn’t going to solve that." Neil Saunders "The hope is that Hearthsong toys will enable Big Lots to pull in more family shoppers and to drive some additional revenue. I am skeptical it will work. Toys is already a very competitive part of the market and I don’t think this resolves Big Lots underlying issues of relevance, visibility, and being seen as a true price leader in competitive value segment."

The lucrative world of high-end toys (Art Toys) is poised to propel the global market to $200B by 2032, with collectibles spearheading $35B of that growth. 🤯 We’ve had the opportunity to gain insights from toy collectors like Luke Y. Thompson, unveiling the challenges in acquiring limited-edition treasures and emphasizing the crucial role brands play in fan satisfaction. Elevate the collectible toy experience with EQL's scalable, bot-eliminating tech. Discover how we bring fairness and fun to the buying process for brands like McFarlane Toys and The Topps Company. → https://lnkd.in/gFgDd4fK

McDonald's is actually the world's LARGEST toy distributor!🎯 No, it's not Mattel or Hasbro—it’s that place with the Golden Arches where you get your morning coffee or late-night nuggets.🍔 1.5 BILLION toys are handed out every year with Happy Meals, making McDonald's a toy industry giant. That's right, the same place where you debate whether to get a Big Mac or stick to your diet is out here crushing the toy game. Why does this matter? ➡️ Brand Loyalty, Served with Fries: Think about it—every Happy Meal is an introduction to McDonald's for millions of kids. And they remember that little toy, building brand loyalty before they can even say “value menu.” It’s not just a toy; it’s a gateway to brand affinity! 📈 ➡️ Cross-Selling Genius: The Happy Meal strategy is a masterclass in cross-selling. It’s like if Apple bundled AirPods with every iPhone, except McDonald’s figured this out decades ago... and with way cuter mini action figures.😍 ➡️ Simplicity Wins: McDonald’s has cracked the code by sticking to the basics—fun, simple, and nostalgic. While other companies dive deep into trends, they’ve built an empire by making sure every visit feels like a reward. 🍟 So, next time you grab that Happy Meal “for your kid” (we know the toy is really for you 😉). 🌟 Sometimes, the simplest add-ons can build your brand’s legacy. Find your “toy” and put it in every box you ship. Drop your thoughts below! ⬇️

🤔 Does limited packaging sell? Sprite are launching their limited edition packaging for their 'Obey Your Thirst' campaign, 30 years after its initial introduction in 1994. It's a little bit nifty with an added QR code giving consumers access to ‘Obey Days’, a digital hub featuring fashion, arts, music, entertainment, and sports and more. There's definitely a reason brands opt for it. Scarcity does sell. It helps to create a sense of urgency and FOMO; users should grab one before it runs out. What are your thoughts on limited edition packaging? Would you reach for limited edition packaging over the usual? #LimitedEditionPackaging #DesignAgency