“Wow we sold out! Open up the champagne!” Easy, my friend, because that’s actually terrible news. Especially if you’re trying to scale aggressively. The reason is quite simple: If you’re looking to grow fast, the most important thing by far is momentum. Once you hit some momentum, the last thing you want to do is to put your foot off the gas pedal. Unfortunately, so many e-commerce brands kill their momentum by selling out. That’s why hiring a demand manager for your DTC brand might be the best move you can make in 2024. Or at least try to learn and understand payback periods and sales forecasting. Otherwise you’ll always hit a plateau and kill all your momentum.
Daniel Chabert’s Post
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Your product listing is the ultimate sales pitch to your customers. It's make or break. So, let's get it right! Checkout Dr. Numb’s listing and nail these essentials: 1️⃣ Strong headline and tagline combo 2️⃣ Key ingredient highlight 3️⃣ Natural ingredient emphasis 4️⃣ Authentic brand elements 5️⃣ Informative how-to section 6️⃣ QR code integration But, let's take it to the next level! 💠 Keep your product description concise and benefit-driven 💠 Establish a clear hierarchy of information 💠 Include a prominent call-to-action 💠 Focus on the benefits, not just features Don't let your listing fall flat. Optimize it like a pro and watch those sales soar! Take your career to the next level with Amerify! We're hiring. Apply now! Link in the comments. ...................................................... #AmazonListingOptimization #EcommerceSuccess #SalesPitch #ProductListing #AmazonSellers #GrowthMindset
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Global Strategic Communications Executive | Storycrafter & Brand Builder | Increased Media Coverage 90% In One Year | Oversaw 75% Increase in New Employee Satisfaction | People-First Leader
LinkedIn has become a frustration engine. And for good reason. When looking for a new life chapter and people won't read your previous book (i.e., a CV), you get frustrated. You vent. But what good does it do? The #WhiteCollarRecession is, in fact, a crisis. But venting about it is like swimming in quicksand; you end up sinking lower unless you find a different way to stay above ground. Think about how to improve YOUR search process. Here is a suggested primer: LOOK PAST THE PAST. It's in the rear-view mirror. It's done. It cannot help you get something now. ASK FOR GOOD HELP. Recently, I asked three people to interpret my personal brand; each brought something new to my table. As a result, I FEEL different--in a good way. DO SOMETHING POSITIVE. DoorDash is a simple way to make spending money while also learning a new industry (logistics, delivery, e-commerce) if you allow yourself to learn it. Use that energy to find something positive for yourself. What other tips can people offer those who need the help? #JobSearch #HelpWanted #HelpNeeded #Mindset #HumanResources #TalentExperience
E-Commerce Leader | Merchandising + Digital Marketing Expert (ex-Zappos, ex-CPG, ex-DTC) | Go-To-Market and Retail Strategy Consultant
I didn't write this Reddit post, but I feel like I could have. I started this week with two big rejections from roles I was not only qualified for, but could have excelled in! I laid awake last night thinking about what exactly is different about this job hunt, and something a little terrifying dawned on me: Based on 2024 hiring practices, I would not have been hired for a single role I've held in my entire 21 year career. Before I was in TV production, I had zero professional experience. I learned how to produce complex projects and collaborate with diverse teams, and to problem solve under pressure. Before I worked in marketing agencies, all I had was TV production experience. I learned how to negotiate costs with print vendors, traffic our creative needs to meet competing deadlines, and learned how to interpret and react to KPIs. Before I worked at MetroPCS, all I had was agency experience. I didn't know anything about telecommunications. I learned how to build and launch a market from the ground up, how to support direct and indirect sales channels, how to make strategic media buys, and how to build powerful sponsorships and partnerships. Before I worked at Zappos, I didn't know anything about e-commerce other than I liked to personally shop online. All I had was telecommunications experience and supporting brick and mortar retail operations. I learned so much about the brands we sold on site and how to drive sales that I was invited to become a footwear buyer. I didn't go to school for fashion merchandising, but it came easily. Before I oversaw merchandising and e-commerce operations for The Bouqs Co., I had no floral experience. I'd been a footwear buyer. But I was able to take the same hard skill set and revitalize the assortment plan and pricing strategies, leading to 59% NET revenue growth in my first year on the job, along with healthier margins, improved Net Promoter scores, lower COGs, and more productive SKUs — and I did it all with perishable inventory and high customer expectations. Before I oversaw partnerships for a financial services company, I hadn't led a partnerships team since I worked at Zappos, and those partners were brands like Rimowa and UGG. I had no experience speaking with state industry associations or marketing to their members. But I built a business development and partnerships team that drove 85% of all inbound sales leads and grew our partnerships community by 40% in under one year. Every job posting today requires a specificity of skills that are laughable. I know the new hybrid and remote work environment allows us all to search a little easier for candidates with a few more wish list skills but what happened to understanding that candidates with a solid enough skill set can learn about any niche or industry or unique business need? Today is Day 161 of the longest job hunt of my life. I hope this changes for all of us soon. #greenbannergang #opentowork #jobhunt #jobsearch
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This needs addressing
E-Commerce Leader | Merchandising + Digital Marketing Expert (ex-Zappos, ex-CPG, ex-DTC) | Go-To-Market and Retail Strategy Consultant
I didn't write this Reddit post, but I feel like I could have. I started this week with two big rejections from roles I was not only qualified for, but could have excelled in! I laid awake last night thinking about what exactly is different about this job hunt, and something a little terrifying dawned on me: Based on 2024 hiring practices, I would not have been hired for a single role I've held in my entire 21 year career. Before I was in TV production, I had zero professional experience. I learned how to produce complex projects and collaborate with diverse teams, and to problem solve under pressure. Before I worked in marketing agencies, all I had was TV production experience. I learned how to negotiate costs with print vendors, traffic our creative needs to meet competing deadlines, and learned how to interpret and react to KPIs. Before I worked at MetroPCS, all I had was agency experience. I didn't know anything about telecommunications. I learned how to build and launch a market from the ground up, how to support direct and indirect sales channels, how to make strategic media buys, and how to build powerful sponsorships and partnerships. Before I worked at Zappos, I didn't know anything about e-commerce other than I liked to personally shop online. All I had was telecommunications experience and supporting brick and mortar retail operations. I learned so much about the brands we sold on site and how to drive sales that I was invited to become a footwear buyer. I didn't go to school for fashion merchandising, but it came easily. Before I oversaw merchandising and e-commerce operations for The Bouqs Co., I had no floral experience. I'd been a footwear buyer. But I was able to take the same hard skill set and revitalize the assortment plan and pricing strategies, leading to 59% NET revenue growth in my first year on the job, along with healthier margins, improved Net Promoter scores, lower COGs, and more productive SKUs — and I did it all with perishable inventory and high customer expectations. Before I oversaw partnerships for a financial services company, I hadn't led a partnerships team since I worked at Zappos, and those partners were brands like Rimowa and UGG. I had no experience speaking with state industry associations or marketing to their members. But I built a business development and partnerships team that drove 85% of all inbound sales leads and grew our partnerships community by 40% in under one year. Every job posting today requires a specificity of skills that are laughable. I know the new hybrid and remote work environment allows us all to search a little easier for candidates with a few more wish list skills but what happened to understanding that candidates with a solid enough skill set can learn about any niche or industry or unique business need? Today is Day 161 of the longest job hunt of my life. I hope this changes for all of us soon. #greenbannergang #opentowork #jobhunt #jobsearch
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$15M Client Revenue with Meta ads | Driving Highly Profitable Sales through Holistic Growth Approach For DTC Brands.
I’ve had the chance to work with both US-based and Indian D2C brands. And honestly? I’ve enjoyed working with the US-based ones more. Why, you ask? Well, sure, the 5x paycheck is a big part of it, but it's also about their leadership teams! Which brings me to a question for the RARE D2C founders out there: When revenue is soaring and multiplying at a profitable ROAS, it's credited to good business decisions or other factors—never fully to the team driving those results. But the moment revenue dips, it’s suddenly all on us? How is that fair? Let’s be real. If you’ve got leaky pipes in your other area of brand specially marketing team, resources, or investments that aren’t yielding ROI (Not even in the longer run), you accept or sometimes ignore those issues, right? So why not take the same approach when it comes to the inevitable downfalls in your paid ads - if in the longer run it's going up?
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Being in sales has completely changed my own buying experience... In the past, I only thought about price. In the words of Cleveland legend Drew Carey, "if the price is right", then we're good to go. But now, after working with buyers across all verticals from startups to large enterprises, I understand there's a lot more that goes into it: -Flexibility: Can I use this product in different ways? -Emotion: How did the seller make me feel? Were they pushy, or did I feel like they were a trusted advisor looking out for my best interests? -Ideal State: Can this solution truly help me achieve what I'm looking for? Putting myself in the buyer's shoes has helped me close a lot of deals. Truth be told, I probably won't consider all these factors next time I'm picking what I want on the Dunkin' menu, but it'll definitely affect how I evaluate purchases for: -TV/Movie Streaming Subscriptions -Hotels -Gym Memberships -Upscale Restaurants The buying experience is just as important as the product itself.
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🛍️ 👀 🔎 Who's the best Marketing & Partnership Managers in the Industry? If you know any outstanding talent who excels in the commerce and retail space, drop your recommendations in the comments or DM me! #Hiring #Marketing #Partnerships #Shopify #Commerce #DotCollective
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Vice President of Sales 4x Sales Leader ➥ I help companies scaleup their sales by utilizing proven innovative processes to become unbeatable forces in their respective marketplaces.
What's one thing most successful ecom brands that are in their scaleup phase have in common? A former operations or logistics person handles the supply chain decisions. Scaling brands are investing millions into their shipping, labor and storing of products. Imagine hiring a marketing person who used to work exclusively in public relations. They will have way too many blind spots unless you have time to allow them to learn and grow. My advice: Go get someone who has worked at a successful 3PL or a high-output warehouse. If you plan on bringing on a consultant, keep them on! It will be worth its weight in gold. #3pls #ecom #founders #brands #supplychain #richhitsgoals
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Help busy founders to grow Amazon Business | Transforming Online Sales | Master of Amazon, Shopify, Etsy, eBay & SEO content | Let's Boost Your Revenue Together!
🚀 Mid-Year Sales Check-In 🚀 As we hit the mid-year mark, it's the perfect time to reflect on our sales strategies and adjust our approach for the second half of the year. Here are a few questions to consider: 1. Are we truly listening to our customers and understanding their needs? 2. Have we set clear, achievable goals for the next six months? 3. What innovative strategies can we implement to drive more sales? 💡 Tip: Keep your sales team motivated by celebrating small wins and continuously training on the latest industry trends. Let's push towards smashing our sales targets for the year! 💪 #Amazon #Sales #Ecommerce #SalesStrategy #CustomerFocus #listing #PPC #MidYearReview
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What if your fractional hires could increase sales by 27%, orders by 37% and conversion rate by 19%? That’s exactly what happened at Dongar, an ecomm company that aims to make driving safer by bringing dash cams to the masses with a plug-and-play dash cam adapter. Dongar’s founder Kevin, while a great engineer, was lacking ecommerce and marketing expertise and had a limited connection to this type of talent. As a bootstrapped company, he was cost conscious and needed to be capital efficient. That’s here Hello Generalist came in. With the help of Hello Generalist, he was able to hire: 1️⃣ An ecommerce Brand Lead to help create a more cohesive brand strategy 2️⃣ A marketing Lead to own all top of funnel marketing initiatives 3️⃣ An ecommerce Advisor to support the intersection of product, operations, and client implementation And the results speak for themselves: - Dongar grew sales by 27% - Orders increased by 37% - Conversions increased by 19% He even brought one of his fractional hires full-time! And in Kevin’s own words: “At the end of the day, hiring sucks if you don’t have an internal recruiting team or have never hired for the role you’re looking for, especially if you’re a small team. HG just handled it all for us, end-to-end. I couldn’t recommend them more.” If you’re looking to make a fractional hire, DM us! Ps. You can learn more about how we helped Dongar at: https://lnkd.in/gPnnn58s
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Hello LinkedIn, do I know anyone with a secret talent for online retail? I need to make the Adventurists, Equestrianists and Venturo online stores whirring dynamos of revenue generating wonderfulness - ideally by next week. We've got heaps of ideas for great products, but I need someone who can liaise with partners to make them happen in addition to setting up the stores, wrangling the backend and getting the regular (but not annoying) prods to our customer base so they are on there spending cash. It goes without saying that those customers will also need to be over-the-moon with their purchasing decisions out the other end. I don't think this is a full-time job, I think it's a project to get things moving and maybe an ongoing involvement. I can't pay the going rate, but I'd be up for talking about commission based on sales and success. Plus I'll throw in a free t-shirt... that you'll need to design, source, print and arrange shipping for.... If this is you or you know someone, ping me.
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