Daniel Chabert’s Post

View profile for Daniel Chabert, graphic

I lead an Amazing Team doing CRO & Scalable Funnels for DTC Brands.

“Wow we sold out! Open up the champagne!” Easy, my friend, because that’s actually terrible news. Especially if you’re trying to scale aggressively. The reason is quite simple: If you’re looking to grow fast, the most important thing by far is momentum. Once you hit some momentum, the last thing you want to do is to put your foot off the gas pedal. Unfortunately, so many e-commerce brands kill their momentum by selling out. That’s why hiring a demand manager for your DTC brand might be the best move you can make in 2024. Or at least try to learn and understand payback periods and sales forecasting. Otherwise you’ll always hit a plateau and kill all your momentum.

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics