Daniel Cross’ Post

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Director | New Business Development | Mortgage, Real Estate, Homebuilders | Speaks SAAS, Data, Startups, AI | Pickleball Enthusiast | Surf Dad

I recently shared tips on SMS compliance with Jimmy King on a webinar. To recap the tips: 👉 Make sure you’re registered for A2P 10DLC 👉 Understand your TCR score (0-100) 👉 Get Express Written Consent/Opt in 👉 Include opt out language for all first messages 👉 Be careful using links in your first messages 👉 Don’t use spammy language (can be flagged) 👉 Think about prioritizing first-party data

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Co-Founder at BankingBridge | Transforming Mortgage Lead Conversion

Our recent webinar with Daniel Cross covered the recent changes to SMS marketing compliance and how those changes are affecting the mortgage industry. Here are a few tips on what you can do moving forward to stay compliant with the carrier-enforced changes. 👉 Make sure you’re registered for A2P 10DLC 👉 Understand your TCR score (0-100) 👉 Get Express Written Consent/Opt in 👉 Include opt out language for all first messages 👉 Be careful using links in your first messages 👉 Don’t use spammy language (can be flagged) 👉 Think about prioritizing first party data #MortgageMarketing #Mortgage #MortgageRates #LeadConversion #Leads #LeadGeneration #BankingBridge #MortgageLeads #MortgageShopping

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