The Branding Mercenary 🗡️ Bold brand strategy and graphic design for fierce business owners 🐉
The most interesting journeys don’t start where they end. But you can often see the steps that get you there. I didn’t start in branding. I started in video games. And deeper than that, my journey started wanting to know more. I’ve mentioned my degree before. A BSc in Computer Games Design. The funny thing is, it’s a Bachelor of Science - and that was important to me. It was important because I wanted more understanding. I knew I was artistic, but I wanted to know the cogs and workings behind the games. Most importantly, why we play them. And so that’s what I studied. Game psychology, quest and gameplay design, and player interaction. What we do in games and why we do it. It gave me an appreciation and interest in how people respond differently to stimuli - and how they respond the same. And that’s how I got into branding. Because design wasn’t enough. And the more I looked at the psychology, the more I realised the patterns and reactions people make looked like the ones I saw in my degree. So even though I’m not where I started, I can see how what I learned still serves me to this day. I see the steps that got me where I am, even though I couldn’t back then. Where did you start your journey and what surprising skills did you gain? #gaming #brand #branding
Pierre Bauzée
4mo
Such a great point Daniel J. Moore! And a great story!! For me, my passion for CS started from working in luxury Hotels. Not only I realised that « luxury » is far to have the monopoly on delivering amazing customer service, but I also realised that they have similar issues than many other businesses: if you only focus on the « emerged part of the iceberg » when it comes to CS, you will never get it where it should be. So I decided to go on the other side of the equation and use my expertise to help specific businesses to do it successfully 🙌 Great to know more about your story 👍
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4moAmazing! Designing those awesome experiences has no doubt been benefit by your learning. My journey began when I was 15, having a job at the local newsagent. I started work at 5AM (4:30AM on Saturday and Sunday). On my second day I overslept and missed work; I was mortified. The elderly couple who ran the shop had to pick up my workload. I vowed that I would -never- be late like that again. It taught me a valuable lesson in why we need to show up, on time, because people rely on us.