one bloody simple hack to make any brand STAND out on shelf - TRIP, Liquid Death, Bold Bean Co., JUBEL, Rude Health, Lucky Saint know this secret How do you make black blacker? How do you make white whiter? Sir John Hegarty has a simply gorgeous book on Creativity. It's short and simple. Like a molten-black double espresso shot of creative white-lightening to the noggin. John talks about the power of juxtaposition What is a Juxtaposition? “the fact of two things being seen or placed close together with contrasting effect.” Once you notice this, you’ll notice this everywhere. 1. Rude Health Rude = naughty and cheeky Health = vitality and health and spritely juxtaposition = Rude vs. Health 2. Lucky Saint Lucky = thrifty, chancer, Saint = holy, pious juxtaposition = Lucky vs. Saint 3. Bold Bean Co. Bean = banal ingredient no one really thinks about Bold = well, bold. juxtaposition = Bold vs. Bean 4. TRIP “Calm in Everyday Chaos” juxtaposition = Calm vs. Chaos. 5. Liquid Death Liquid = life, water, vitality, rejuvenation, health Death = well, it’s Death. juxtaposition = Liquid vs. Death. 5. JUBEL JUBEL's rebrand is a delicious example of juxtaposition,. The strap line “Dangerously refreshing” is juxtaposition Instantly reminds me of skiing. The alps. Drinking beer cut with peach. Refreshing mountain air. Danger of skiing. Danger of getting drunk at apres.Refreshing first sip of beer. Dangerously refreshing. So good. Like this? HUNGRY for more? Check out the newsletter https://zurl.co/uB3m
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It's #NationalWellnessMonth, and our amazing #Momentra Care Ambassador Kayla Trevino is sharing her favorite way to recharge: hiking! 🏔️ Earlier this month, she conquered a stunning volcano in Costa Rica. Hiking offers a multitude of benefits for both physical and mental well-being. It's a full-body workout that improves cardiovascular health, strengthens muscles, and enhances balance. Moreover, studies have shown that spending time in nature can reduce stress, anxiety, and symptoms of depression. 🌳 Ready to lace up your boots? Here are some tips to get started: Begin gradually: Start with shorter, easier trails to build your endurance. Find a hiking buddy: Sharing the experience with a friend can make it more enjoyable and motivating. Prepare properly: Pack essentials like water, snacks, and appropriate footwear. Embrace the journey: Focus on the process, not just the destination. Enjoy the sights, sounds, and fresh air. Let's prioritize our wellness and discover the transformative power of hiking. Share your favorite hiking spots or tips in the comments below! 👇 #NationalWellnessMonth #Hiking #SelfCare #OutdoorAdventure #NatureTherapy
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There is power in getting into nature, grounding your energy, and breathing in the fresh air. Whether it’s the thrill of hiking up a rugged trail, the rush of mountain biking down a winding path, the serene glide of kayaking through calm waters, or the challenge of climbing a sheer rock face, the outdoors offers endless opportunities for fun and fitness. The only little hiccup can be getting eaten alive from little mosquitoes or flies depending on the area you live in. Thankfully, doTERRA has given us a lineup of oils known for their insect-repelling properties. Your Natural Armor Against Bugs: Before you lace up your hiking boots or grab your paddle, consider arming yourself with essential oils like Arborvitae, Cedarwood, Cinnamon, Clove, Geranium, Lemongrass, Rosemary, and Thyme. Applying these oils topically can serve as a natural deterrent against those unwelcome critters, letting you focus on the fun and fitness without the fuss. For a Ready-to-Go Solution: If you're looking for convenience without compromising on effectiveness, doTERRA’s TerraShield spray is your go-to. This pre-made blend packs a punch against mosquitoes with its all-natural mix of Citronella, Lemongrass, Thyme, Cedarwood, Geranium, and Peppermint essential oils, all in a sesame seed oil base. It’s an easy, natural way to keep those bugs at bay while you enjoy your outdoor workouts.
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🏞️ Ready to Elevate Your Hiking Game? Here’s How to Gear Up for a Thru-Hike! 🥾 Embarking on a thru-hike isn't just about stepping up from weekend treks to monumental trails like the Pacific Crest Trail (PCT) or the Appalachian Trail (AT). It’s about immersing yourself in the wilderness for months, testing both your mental and physical limits. Here’s what you need to know to prepare for this ultimate adventure. 🎒 Gear Up: Your pack is your lifeline. Choose a lightweight, durable backpack, a compact tent, and a sleeping bag suited for the conditions you'll face. Don’t forget a comfortable sleeping pad to rest those weary muscles at night! 👟 Dress for Success: The right clothing and footwear can make or break your journey. Opt for moisture-wicking fabrics and durable, supportive boots. Remember, layers are key for unpredictable weather! 💧 Stay Hydrated and Fed: Pack a reusable water bottle and a reliable water purification system to stay hydrated. Plan your meals strategically and utilize resupply points to keep your energy up without carrying excess weight. 🔦 Light the Way: A rechargeable flashlight or an LED headlamp with at least 70 lumens is essential for those early starts or late evenings. Ensure you have enough power to stay safe and oriented. 📚 Stay Informed: A detailed guidebook can be invaluable, providing you with trail insights and critical updates. Keep your phone charged with a heavy-duty case—ideal for emergency situations and keeping in touch with the world. 🛠️ Safety First: A basic first aid kit is non-negotiable. Include essentials like bandages, antiseptic, and tools like tweezers. A multitool can also be a lifesaver in unexpected situations. Thru-hiking is more than a physical challenge; it’s a profound journey that can transform your understanding of both nature and yourself. Are you ready to take on the challenge and discover what you’re truly capable of? #ThruHiking #AdventureCalling #OutdoorAdventures
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What is the biggest mistake to make as a non-alc brand in Dry January? With Dry January being one of the most exciting months for non-alcs, the biggest mistake businesses can make is to do this: Be just the non-alcoholic alternative. Well. It is great. But first - why should I pick you during my “tough” Dry January? Second - why should I realise I actually want to stick with you after? ✨✨✨ Let me tell you a story. I recently read about how my favourite ex-actress, now an ultra-marathon mountain runner, started. I was shocked to see it was just a few years ago. She was able to run just 4 km (about 2,5 miles). Really. After a year and a half, she was running half-marathons in the mountains. She has run every day since she started. Why? Not because she wanted to run marathons or because she should move. She just loved the after-run endorphins. That made her start every day. ✨✨✨ A lot of people have a strong will to endure Dry January for a month. And then they will mostly come back to their old habits. Some may moderate a bit. But what if they found real gold during the Dry January? What are the “endorphins” of your brand? Your personality. New opportunities people did not know about. The feeling the night after. Your humour. The endless possibilities. The f*cking great taste. The boost without the alcohol side-effects. Find your endorphins and use them long before Dry January. And a lot during. Don’t be just an alternative. Be the real deal. So Dry January seals the deal. #dryjanuary #brandbuilding ✨✨✨ Hi, I am Jana. I build challenger brands from niche to normal. Because I want the inspiring projects I love to get noticed - not just by me but by the people who matter most: their ideal customers.
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🏌️♂️ FairwayStride: The Secret to Healthier, Happier Feet ⛳️ Imagine this: You’ve just finished a perfect round of golf. The sun is setting, your scorecard looks good, but your feet, your foundation for every swing and step, feel like they’ve just walked 10,000 miles instead of 10,000 steps. What if recovery wasn’t just about resting but about truly restoring and protecting your feet, so you’re ready for the next round, the next challenge, the next victory? Enter FairwayStride, the ultimate foot recovery cream, launching Q1 2025. Housed in a stunning jar topped with a bamboo cap, this isn’t just another cream—it’s your secret weapon for golf recovery, meticulously crafted for the demands of the course. Why FairwayStride? FairwayStride isn’t just skincare, it’s footcare reimagined for golfers: 🌿 Fight Fungus, Stay Fresh: With the power of Tea Tree Oil, Neem Oil, and Oregano Oil, FairwayStride takes on athlete’s foot and other common foot conditions, so your feet stay protected. ⚡ Soothe Soreness Like a Pro: Ingredients like Turmeric, Ginger, and Arnica deliver a powerful anti-inflammatory punch, calming tired, overworked feet after hours on the course. 💧 Hydrate and Heal: Say goodbye to dry, cracked skin. With deeply nourishing Shea Butter, Coconut Oil, and Aloe Vera, FairwayStride restores moisture and keeps your feet feeling soft and strong. Why Golfers Need FairwayStride? The average golfer walks 10,000 steps per round. That’s not just a casual stroll—it’s endurance, precision, and grit. Healthy feet aren’t just about comfort; they’re about performance. Balance, stability, and recovery all start from the ground up. At SwingFree Mobility, we understand what it takes to keep golfers in the game. From EagleEase to WarmUp Drive, our science-backed, natural solutions have redefined recovery for athletes who refuse to compromise on performance. FairwayStride is the next step—literally and figuratively. ⏳ Coming Soon: FairwayStride in Q1 2025. With this foot recovery cream in your bag, you’ll walk off the course feeling ready to take on the next. 💬 How do you care for your feet after a long round? Share your tips below—we’d love to hear them! #FairwayStride #GolfRecovery #AntiFungal #SwingFreeMobility #FootHealth #Hydration #AntiInflammatory #PlayWithFreedom
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𝐅𝐚𝐭𝐡𝐞𝐫'𝐬 𝐃𝐚𝐲 𝐆𝐢𝐟𝐭 -𝐒𝐦𝐚𝐫𝐭 𝐋𝐄𝐃 𝐃𝐢𝐬𝐩𝐥𝐚𝐲 𝐈𝐧𝐬𝐮𝐥𝐚𝐭𝐞𝐝 𝐖𝐚𝐭𝐞𝐫 𝐁𝐨𝐭𝐭𝐥𝐞 ʕʘ̅͜ʘ̅ʔ (Pre-booking available for father day) 🙂↔️Experience the ultimate burn-free beverage sipping with this temperature-display water bottle! With its sleek and compact design, this water bottle is made of premium stainless steel and boasts three modes of signals that indicate whether your drink is boiling, warm, or cold. 🙂↔️Versatile usage: with a 500ml capacity, it's the perfect companion for various activities such as outdoor sports, office, beach, school, picnic, hot yoga, hiking, camping, cycling, running, walking, gym, and fitness. 🙂↔️High-quality materials: crafted with premium materials, ensuring durability and maintaining the temperature of your drinks. Easy to clean: the tumbler is easy to clean, making it convenient for regular use. #thermosbottle #thermos #vacuumflask #bottle #thermosflask #waterbottle
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7 Fun Ideas for Outdoor Exercise Now If we’re heading into cooler months, is that any reason to avoid going outside? Absolutely not! We still benefit from fresh air and sunshine – and, really, is it THAT cold outside? Here are just a few ideas to encourage you to go outside and MOVE YOUR BODY for a few minutes, at least. 1. Prep for a “fun run.” Lots of towns have 5K “fun runs” over the holidays. They’re fun, social, and you can even walk as much as you want. 2. Double dip with outdoor/indoor. Pick a day to walk, jog or bike your way to work out with us, gaining benefits of both. 3. Go for a walk. Enjoy the changing seasons via local parks and trails. Or drive to some nearby hills for a brisk hike. 4. Clean up the yard. Raking leaves provides great exercise – and you get to jump in the pile when you’re done! 5. Play outdoor sports. This could be a perfect time for golf, tennis, pickleball and more. Don’t worry if it’s a bit brisk. You’ll get warmed up in no time. 6. Botanical gardens. When did you last enjoy the nearest similar attraction? Find a special season attraction and check it out. 7. Toss a football. Toss a frisbee. Toss a ball with the grandkids. This will keep you grounded through the busy season ahead. Nothing feels better than exercise – except a little time outside.
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Memorial Day is just six weeks away. And that is the weekend when swimming pools open up and the summer season officially begins! Are you ready to peel off the layers you've been wearing this winter and show some skin? Tank tops? Sundresses? Shorts? Swimsuits? This time of year always comes with a little trepidation, because we've gotten comfortable hiding under our winter clothes, and it's easy to not look at the extra fat that might be hanging out on your belly, legs, or arms. But then, summer comes around...and fast. Are you comfortable in your body right now? Are you dreading finding a swimsuit that you can wear? Are you going to be holding your breath as you try on the shorts in your closet, just hoping they 'still fit'? Or are you realizing that you're going to spend the entire HOT summer wearing jeans because you don't like the look of your legs? Yep, I've been there. I get it. And it's uncomfortable. What if I told you that you could release 20-30 pounds *by the time the pools open* on Memorial Day weekend? And it doesn't require starvation. Or counting calories. Or pre-packaged foods. Or "magic supplements". Or even exercise. Are you ready to BE READY FOR SUMMER this year?? We can do this together. I will show you *exactly* what to do, in The Most Healthy and Sustainable Way EVER - to release the excess weight and be done with skimpy summer clothing stressing you out, once and for all. Put your favorite summertime emojis 🏖️ 🌞 👙 in the comments below if you want to be ready for pool & picnic season THIS summer. I want to help you achieve that. And you can be So. Much. More. Comfortable. In. Your. Body. by Memorial Day. - in just 6 weeks. We can do this. #bewellmetabolicreset #bewellbefitbefierce #bodyworxfit #doingitforme #flabtofab #12weekchallenge #getfitstayfit #healthybodyandmind #gettinginshape #healthandfitness #healthierme #healthyweightloss
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https://ift.tt/JOj9kWd Best Early Black Friday Paddleboard deals available right now It's only Monday but already the Black Friday deals are rolling in. I've rounded up the best of the early Black Friday Paddelboard deals that have caught my eye Black Friday 2024 is very nearly upon us and in recent years for those looking to get out on the water on the cheap, that means taking to the sale websites to try and hunt out the best Black Friday paddleboard deals. However, deal hunters do need to be a little careful as there are plenty of false deals out there. More generally, as paddleboarding has become more popular, there are ever more cheaply made paddleboards that are not up to the quality standards that we would expect. I’ve been testing paddleboards for several years and have tried out plenty of bad boards and plenty of good boards (and plenty of the bad boards have been expensive and vice versa). This Black Friday week, I’ll be looking through all the paddleboard deals from all the major manufacturers to provide this list of the Black Friday paddleboard deals I think are genuinely good. Plus (as with all our Black Friday boating content) I’ll be checking all deal prices against historical price data to ensure the discounts are real. Note: We may earn a commission when you buy through links on our site, at no extra cost to you. This doesn’t affect our editorial independence. Black Friday Paddleboard sales Amazon: Paddleboard deals page Isle: 30-50% off paddeboards site-wide Early Black Friday Paddleboard Deals Us Bluefin Cruise 10ft 8in paddle board – now $508.15, was $415.90 , save 31% I’ve tested this Bluefin Cruise paddle board extensively for over two years and found it to be a great bit of kit for the price. And with a Black Friday week discount you can make a decent saving on what is already a good value-for-money proposition. It contains everything you need to get out on the water. Build quality is good and it pumps up to a decent 15PSI offering good levels of rigidity. View Deal Isle Switch 2-in-1 paddleboard, was $995, n0w $695 from Isle The Switch from Isle is a paddleboard and a Kayak thanks to its clever and unique seat system that locks a material seat onto the board turning it into a kayak immediately. I’ve tested this boat over 2024 so I can vouch for the build quality. It’s neither the best paddleboard nor the best kayak on the market, but there’s nothing out there I’ve tested that does as good a job of both toegther. View Deal Early Black Friday Paddleboard Deals UK Bluefin Cruise 10ft 8in paddle board – now £369.99, was £499 , save 25% As this Bluefin Cruise paddle board is sightly less deeply discounted for UK customers than the US (see above), it’s less of a no-brainer. Having tested this kit for over 2 years, I’d happily pay the list price though, so 25% off is decent. A word of note, though, this deal is in almost all sales, so it will inevitably be this discounted again in the future. View...
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Morning all, there are 3 primary metrics that all vehicle retailers should be including in their KPIs (from now on to be referred to as the ‘Power of 3’ or ‘Response Cubed’). These are marketing/sales funnel metrics. So why the picture of me setting off in my kayak yesterday I hear you ask. Well, for kayaking you need 3 things - water, a paddle and a kayak and the relationship between these three things helps determine how well you perform when out on the water. A paddle with only one blade means you’ll underperform, paddling against the waves means it’s harder and if your inflatable kayak gets a puncture or a leaky valve then it’s going to affect your buoyancy and speed. So, to perform well when kayaking it’s key that all of the above are performing to their optimum capacity enabling you to perform to your optimum capacity. Similarly these 3 key funnel metrics for vehicle retailers all have to work together at the optimum level to drive the conversion ratio. If one is out of sync and underperforming against industry benchmarks then this dictates a ‘deeper dive’ into other activities affecting that KPI performance The industry benchmarks I work to are those that I have seen across multiple retailers over the years. Benchmarks which I know to work whether you’re an independent or franchise dealer, large or small. So, how do you benefit from ‘Response Cubed’? What are the “Power of 3’ metrics? That’s my ‘secret sauce’ so I’m not likely to give that away in a post! For more info or to book a free discovery session either message me or visit www.motorvait.co.uk. PS I’ll be back in the UK on the 21st of October so please book your discovery session after that date. Now, back to the sea for another kayak session!
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CEO of Rock Face - 3x in 3 years | Sharing top advice for building challenger brands 🚀 Ex Innovation Consultant & Ex L'Oreal
9moLove this Dan, think we did this with our brand name but more by luck than design 😆 Rock = hard, lifeless, strong, masculine Face = soft, living, vulnerable Have just shot a message to my business partner to see if we can strengthen our tag line. Thanks for sharing 👍