Daniela Goldman’s Post

The secret to selling wine online? Nailing your landing page! 🚁🍷Amid the sea of retailers, wineries, and supermarkets jockeying for your attention, convincing a customer to buy from you, can feel like mission impossible. But, there is a secret to securing sales from those wine loving website visitors: a killer landing page. Follow me for more wine business tips! Credit @firstpourdrinks @drinkinmoderation #okanaganwine

When I consulted to a couple big wine industry players, I heard about a new winery that was able to produce a high quality wine at a low cost. They put the wine in stores for $9 per bottle. All their competitors of similar quality sold for $50 each bottle. It didn’t sell. They raised the price to $50 per bottle and suddenly couldn’t keep it in stock. Turns out customers used price as a proxy for quality because there are more wines out there than anyone has time to understand. So customers expected to spend $50 for a wine of a certain quality and this fantastic wine at $9 didn’t match how they bought. In software, if everyone else is selling seat-based licenses for $100, you should do the same. Even if consumption based or one time charges are better for the customer, innovative pricing models risk confusing folks and costing you sales.

"If small-to-medium wineries don’t take immediate action to secure their consumer base, the long-term consequences could be dire." Paul Tincknell Today's Meininger's-International has an excellent article titled, "The Cost of Premiumisation" and it's well worth reading by every wine marketer whether DTC, on- or off-premise. The consumer base for wine sales has to grow to avoid dire circumstances for virtually every winery. The way to do that is to build relationships with your consumers, not through transactions, but by engaging in a conversation and learning about their interests, needs and perceptions, including their language. That's what Oomiji does. Think about engaging every customer you have in a conversation to learn more about them, and then being able to contact them about their specific interests. 1:1 marketing at scale is the future because it addresses every consumer based on who they are, what they believe and why they believe it. Virtually every platform out there is "batch and blast" and their effectiveness is declining. There are very few that focus on 1:1 marketing and Oomiji is one with a unique approach. Contact me to arrange for a demo. #relationshipmarketing #onetoonemarketing #wineconsumers #premiumization #premiumisation

NIQ’s updated data shows off-premise wine sales have dropped. In the four weeks ending July 13, 2023, sales volume fell by more than 5%, with 11.8 million cases sold. Over the past year, wine sales also dropped by 6%, while sales value fell by 3% to $18 billion. Wines in glass bottles priced under $3.99 saw the biggest decline, but box wines priced over $4 increased in both sales and volume. Popular wine types like Chardonnay and Cabernet Sauvignon saw small growth in sales, showing that people are sticking with these familiar choices despite overall declines. Read the full report: https://zurl.co/JeOV

When you have a new arrival or a product launch, lean on impulse buyers. … and maybe throw on a limited-time offer if you really want to seal the deal. New arrivals and product launches are SURPRISINGLY underutilized in the wine industry, imo. I can’t tell you how many wineries I’ve talked with who have new wines or experiences on their website that they have NEVER told their subscribers about. Very few of your customers will visit your website on their own to seek out your wines - send a new arrival or product launch email campaign to get more awareness and ultimately, more ecommerce! Missed our recent video and blog post about this? Watch or read here: https://lnkd.in/gJ5ZDm8b :: :: :: #emailmarketingisourjam #emailmavens #emailmarketingforwineries #sellmorewineonline #productlaunch #newarrival

Grab a moment to review the wine ecommerce strategies below. It's likely you could focus on a few this week and help your wine business perform better online in no time📈🛒🌐 #sellingwineonline #wineecommerce #winewebsite #winebusiness

We wonder why we are loosing the battle with connecting with wine lovers and future wine drinkers. It appears all we need to do these days is come up with a fancy story, brand name and a whizz bang label and there you have it we have created a new wine. Coles and Woolworths have been for many years have been building what they refer to as their private label range , Coles has over 260 such private labels and they seem comfortable with trying to position these as authentic family owned and terroir driven wines. They are selling fairy and bullshit thats all and all to often to wine is of an inferior quality but boy it back story , look and feel appear very authentic. true small family makers are being pushed off the shelves and the big boys don't want your labels. The ACCC should be looking more closely at this duopoly , the cost of it growth will be difficult to calculate, emerging wine drinkers are just to smart to be continually conned by this crap, they will simply turn their backs and walk away thats game set and match. https://lnkd.in/gC4DxFqF

From Vine to Online "The future of wine shopping is here! Don't miss out on the digital wine revolution. Download Winelikes now and transform how you sell wine online. #WineRevolution #WineEcommerce #DigitalTransformation #WinelikesDownload"

The need for voices of change and reiteration of age-old ideas that would still work if we only applied the principles are necessary. When the road gets rough it’s because we’ve either gotten off course or forgotten the values of what really builds value….in anything. Share ideas, debate, argue your points, prove them out with data, historic patterns of growth and performance. If we share ideas that are imaginative but have no documented historic performance, the we better be willing to eat crow if our theories drown in poorly articulated strategy. Reader….read on and engage. #branddevelopment #wineandspirits #alcoholindustry #buisnessdevelopment #economicanalysis