Danielle Gregoire Russell’s Post

Creating content on LinkedIn that doesn’t directly align with your products and services can be a mistake. While such content may help build an audience, it doesn’t contribute to the ultimate goal of driving sales. Instead, focusing on creating thought leadership content is key. This type of content earns trust and credibility, ultimately influencing purchasing decisions and helping achieve your business objectives. According to the 2021 LinkedIn-Edelman B2B Thought Leadership Impact Report: ✅ 60% of buyers believe that sharing expert insights helps a brand gain credibility when it is unfamiliar to them. ✅ 57% of buyers believe that thought leadership helps build awareness for a new or little-known brand. ✅ 53% of buyers consider it crucial for new and small companies to produce thought leadership content if they want buyers to consider working with them. ✅ 47% of buyers say thought leadership led them to discover and ultimately purchase from a company not previously considered a leader in a particular category. ✅ 65% of buyers noted that thought leadership significantly changed their perception of a company for the better.

At DoubleShot Creative, we know LinkedIn's power to transform CEOs into compelling brand ambassadors! From thought leadership to personal storytelling, top leaders are turning the platform into a powerhouse of influence and connection. It's not just about business; it's about building a personal brand that resonates with audiences worldwide. Interesting to read about how top executives are making waves.

Driving Growth Through Sales, Marketing, and PR 🚀 in new year Sales, marketing, and public relations are the pillars that transform ideas into measurable impact. Here's how I bring these critical elements together to deliver outstanding results: 🌟 Sales Expertise: Building trust, understanding client needs, and driving results with tailored solutions. 📊 Strategic Marketing: Creating campaigns that combine data-driven insights with creativity to resonate with target audiences. 📣 PR Excellence: Managing perceptions, crafting compelling narratives, and building lasting connections. My goal is to help businesses bridge the gap between ideas and results, creating sustainable growth and strong client relationships. Let’s connect and explore how we can work together to achieve exceptional outcomes. #Sales #Marketing #PublicRelations #BusinessGrowth #Leadership #Networking --- Let me know if you'd like to adjust the text or add any personal achievements!

Can you get your executives on video? Here’s why you should. Executive-led video content is boosting brand credibility and driving engagement. According to the 2024 Edelman LinkedIn B2B Thought Leadership Impact Report, 73% of decision-makers trust thought leadership over traditional marketing when evaluating a company's capabilities. So, what does this mean for buyer behavior? A significant 54% of decision-makers are inspired to explore new products or services, showcasing the power of executive insights shared through video. How can you leverage this for a competitive edge? Research shows that 86% of decision-makers engage more with companies producing high-quality thought leadership. This strategic move attracts out-of-market buyers and builds trust. Executive-led video content enhances brand credibility, shapes buyer behavior, and secures a strong competitive advantage in the B2B sector. Need help getting your executive leaders on video? My team at Content Monsta can make it happen. Let's elevate your brand together! How have you seen executive-led content impact your industry? Share your experiences below! #Leadership #DigitalMarketing #B2B

3 Advanced Ways To Get Your Product Noticed In Public It's hard for product & service owners to get their products & services noticed in a crowded market I know how hard it is to make a product with all your efforts to help your target audience But due to a lack of sales, you feel Disappointed, Self-Doubt, Unfulfilled To avoid all these emotions you need more sales It‘s a traditional LinkedIn way — Optimize Your Profile — Utilize LinkedIn Features — Be Consistent and Authentic Basic ways don’t work in high-ticket product & service Instead, try this — Matched Audiences — Thought Leadership Content — Building a community around your product Focus 3 things for one month & see the results P.S. Check the comment section for accurate information

What Does Thought Leadership Entail? Thought leadership is more than just sharing ideas—it's about shaping industry narratives and driving meaningful change. It involves offering unique insights, challenging the status quo, and consistently providing value to your audience. At K2 Communications, we help you establish your thought leadership through strategic content, media placements, and impactful LinkedIn presence. Let us guide you in becoming the voice that leads your industry forward. #K2 #K2communication #ThoughtLeadership

Alright, so here's the scoop - Type Marketing is like the Beyoncé of staffing marketing thought leadership. They're dropping knowledge bombs left and right, serving up all the juicy details on talent acquisition, recruitment trends, and workforce management. With their whitepapers, case studies, and research reports, Type is slaying the game with practical tips and industry insights to help businesses crush it in the job market. They're all about bringing the heat and helping decision makers level up their staffing strategies to snag top talent and dominate the recruitment scene. So, if you wanna be a boss in the hiring game, Type's got your back with their expertise in staffing marketing. Get ready to shine bright like a diamond, baby!

In a world where brands furiously compete to get consumers’ fragmented attention, how can your brand cut through the noise? One of the most effective ways is to invest time and resources into a thought leadership program. Thought leadership – showcasing your company’s expertise and unique, informed perspective on hot industry topics – will help you build trusted relationships with your audiences. Whether it’s contributed articles, getting your executives on the stage at industry events and conferences, or engaging regularly on social media, thought leadership demonstrates your brand’s role as an industry leader. Dedicated PR can help get you there. Learn more here: https://bit.ly/4hGPxFN #1903PR #publicrelations #techpr #mediarelations #thoughtleadership

To truly drive business growth, it’s crucial to keep your contacts engaged with valuable, consistent content. 📈 Here's how to turn those efforts into an opportunity: Create Relevant Content: Share industry insights, helpful tips, or solutions that resonate with your audience's needs. Measure the Results: Track engagement and performance to see what works and refine your strategy for better outcomes. Involve Leadership: Get your higher-ups engaged in the process. Their expertise can add credibility and influence to your messaging, while their involvement shows your team’s commitment to the mission. Turn Engagement into Opportunity: Use the data to make strategic decisions that convert engagement into real business opportunities. Success isn’t just about content—it’s about creating a cohesive, data-driven strategy that brings the entire team into play. #LeadEngagement #IndustrialMarketing #B2BMarketing #ManufacturingMarketing

"45% Of decision-makers use thought leadership content to vet organizations they may do business with." quoting Ashley Watts' Type Marketing social selling training module 3! what does this mean?? Imagine this - 45% of big-shot decision makers are out there checking out some thought leadership content, like they're binge-watching the latest hot series on Netflix! Yep, they're scrolling through whitepapers, case studies, and research reports and saying, "Hmm, interesting, tell me more!" It's like they're on a hunt for the coolest, most innovative businesses to partner with, and thought leadership is their secret weapon. So, if you want to catch their eye and seal the deal, better bring your A-game and show off your industry know-how and clever ideas. Because hey, who knows, you might just snag that dream collaboration and be the star of the show! #socialselling #personalbrand Jason De Lucca