Danny Howson’s Post

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Helping build, design and plan, innovative, exhibition stands, to give you a lasting impression | Graphics | Experiential brand projects | Events | Director at Purple Global 🟪 | Global | DM me for a FREE consultation

As an event attendee, you don’t appreciate good lighting until it’s missing. And as someone with 16+ years in the events industry, I’ve seen first-hand the impact that the right lighting brings. After all, lighting isn’t just about illumination. It’s also about: - Guiding your audience’s eyes through your event space. - Using warm/cool tones to match your event stand’s energy. - Standing out in an event hall full of harsh overhead lighting. When you incorporate lighting that naturally compliments your space, it invites your audience in and makes them feel more comfortable, allowing you to build genuine connections. Consider this your reminder that brighter isn’t always better, and every design decision needs to be approached with intention. P.S. We're now taking clients for the end of the year, so if you need our support for your next event, shoot me a DM! #branding #lighting #events #tradeshows #exhibitions #design

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