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How your architectural firm can stand out - The Client's Search for Knowledge 🏡 In the world of residential architecture, the client's journey from initial desire to signing a contract is both complex and personal. A crucial step in this journey—the information gathering stage—often goes unnoticed by firms. This initial quest for information is not just a step; it's the foundation upon which the rest of the journey is built. The Client Journey: 🔵 Desire for an Outcome - Desire to transform an existing space or to create something entirely new. 🔵 Initial Information Gathering - Seeking clarity on their needs and researching the right professional to assist them. 🔵 Specific Advice & Consultation - Delving deeper into the details & scope of the project. 🔵 Ready to Hire an Architect - Deciding to start the project with a chosen firm. Committing to a renovation, extension, or a new build project is a big purchasing decision. Therefore, buyers spend a lot of time in the “information gathering” stage before they are ready to hire an architect. In the information gathering stage, potential clients have many unanswered questions about the project. They also have uncertainty around which firm is the best for them, and are researching the different options available. Where I see a lot of firms go wrong with their digital presence is that they overlook this significant segment of the market who are searching for information. Most firms I see go straight for the kill. “Contact Us”, “Get a Free Quote”, “Hire Us”. For a prospective client still in the research phase, these prompts can feel premature, even pushy. A New Approach: Imagine instead, a digital presence that nurtures potential clients from their first curious search by providing answers to their questions and offering valuable insights. For example, “7 mistakes people make when renovating” or “Guide to residential building permits in your area” This approach allows you to build a relationship with potential clients from the outset of their journey. Then, when the time comes to choose an architect, your firm stands out as the guide who's been there all along. This strategy sets your firm apart from the competition by establishing trust and credibility with potential clients before other firms even come into consideration. Additionally, by tailoring your content to specific types of projects, you naturally attract your ideal clientele, who will already recognize the value you provide. What strategies have you found effective in attracting your ideal architectural projects? Share your insights and experiences below!

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Dilon Spence

Closing more deals for businesses through commission only sales!

7mo

Combining a strong online presence and putting out good high value content is always a recipe for success.

Very interesting, definitely very important for architects to know this

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