Dan Vasquenza’s Post

Shortly after we began promoting Embla, Laust Wilster Axelsen and I decided never to use before-and-after pictures. This was a potentially costly business decision. As a weight loss service, using before-and-after pictures of our member's weight loss results would be an easy and effective way to show that our program works. Most people offering weight loss programs use this tactic. Commercially, it would make sense to join in on that practice. It sells extremely well. However, just like our commitment to contribute to international weight loss research, our mission is to help eradicate the short-sighted, simplistic approaches to weight loss. By not using these images, we avoid promoting and capitalising on the misguided notion that weight loss is solely about physical appearance (it's not). Instead, we rely on data and the words of our members to prove that our approach works. This way also better reflects the true complexity of weight loss, highlighting the individual process, efforts, underlying causes, and challenges. And that's something we believe is far more valuable than whatever potential sales we're missing out on. We are in it for the long run - for our members and society. --- What do you think? Is it a good idea to use before-and-after pictures to advertise weight loss services?

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I commend the idea of not using before and after pictures. But I think actually not using before and after pictures is more powerful.

While driving from Austin to Dallas, the family made a pitstop at Buc-ee's on the way home. Undoubtedly, the Beaver mascot and "Brisket on the Board" were highlights, however the sheer volume of people in a gas station at 11am on a Thursday got me contemplating what makes Buc-ee's so successful. The founder, Arch "Beaver" Alpin summarizes his business success to 5 key factors: 1. Develop brand recognition - “A strong brand establishes trust.” 2. Don’t focus on the size of the company - “No one starts at the top. You must start at the bottom to build a great company, then a great brand.” 3. Focus and consistency - According to Aplin, most great companies never had a “wow” moment or specific event that propelled them to recognition. 4. Exceed customers’ expectations - This is the mantra Aplin has devoted his business to. “Whether you’re into marketing or finance, it doesn’t matter what field you go into, exceed customers’ expectations.” 5. “Take care of your goose”—The goose, Aplin says, is one’s assets and capital. “Maintain your balance sheet so you can react when something good happens and survive when something bad happens." P.S. The hot, glazed pecans were delicious.

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Having grown up around the farm, in the equipment dealer world, later building and running my own contracting business, I learned that partners come in many shapes and sizes. Dealerships thrive when they don’t just sell equipment—they offer complete solutions. Allied brand partners bring value by providing unmatched solutions, allowing the customers who work with that dealer, new market opportunities. Being a partner in this industry is far more than just being at the intersection of where iron meets dirt—it’s about delivering value to the customer. You can rest assured that if you are working with a dealer who understands the importance of that, you’re working with a dealer that’s more than just a dealer. They’re a partner, and each have to hold one another accountable. Takeaways: ✔️ Choose your dealers carefully. ✔️ Select your partners wisely. #DealerExcellence #AlliedBrands #CustomerSuccess

Well, I’ve been hinting at the space/the vertical I find myself in. It is self-defense with less-than-lethal options and products that enhance one's ability to do so with more confidence. Holly 💩, self-defense, protecting your home, your loved ones - yourself is not straightforward and should not be assumed as to what is your right to act on defending yourself or your home. All of my skills in sales, retail, operations, product, marketing, positioning, brand alliances are finally being utilized with purpose. 😇 The company I've aligned myself with - rather they embraced me is www.221btactical.com to further my mission. What is my mission? Oh boy, my belief is that I can help keep people from being put behind 📶’s, and unnecessary outcomes when it comes to self-defense, home defense and just commuting. I'm working with a village/community of people who are so dialed in on how to do so. They're ready to share knowledge on how you can be your own prepared first responder and be a stronger safer person for yourself and the loved ones who count on you to get home. This is a key 🔑 item as they say that is just a part of the products I can deliver to individuals' businesses and municipalities. Watch this video - https://lnkd.in/etKEU9Sm The Major is correct - “everyone needs one.” Additionally, my passion/mission/hope is that everyone has access and some basic skills to use less-than-lethal options and to better understand the importance of the 2A right and the importance of owning a 🔥arm. I have a less-than-lethal partnership announcement 🔉coming soon.🙏 How can you help my mission? I need those very important introductions. To who you ask. Every sales rep, every retailer that sells 💥💥’s, every municipality - anyone who is in the space of self-defense and providing high-caliber products to do so.

Another dealership sold by Performance Brokerage Services, Inc.! #NAMAD #NADA #AutomotiveNews #Dealerships #BuySell #MergersAndAcquisitions #Automotive #CarBusiness #AutoNews #FranchiseDealership #DealershipConsulting #FranchiseEvaluation #DealershipLife

The journey to release of Deadpool & Wolverine was not unlike closing extremely large enterprise deals. Many steakholders… Many sidesteps, fumbles and micro wins… And immense mental fortitude by the driver of the initiative, usually the sales lead. Shoutout to all those doing the daily grind. #sales #enterprisesales

Last night on Lethal Sales we unpacked the latest developments shaping the EV market, dissecting the implications for dealers and sales professionals. Our panel of seasoned experts isn't just well-versed in EV technology; they're also masters of sales strategy, equipped with the tools and tactics everyone needs to thrive in this ever-evolving industry. We tackled this subject in perhaps an unexpected, but knowledgeable, direction. Peter and I were joined by Tony Thorstad, Howard Goldman, Jeff Scherer, Joshua Taylor, ⭐️Russell B. Hill⭐️, Darren Boates, and the one and only Michael Larkin.