Daredevil PR’s Post

Remembrance Day: Lest we forget More than a century since its inception, Remembrance Day remains one of the most powerful communication campaigns the world has ever seen. Originally marking that moment in 1918 when – at the eleventh hour of the eleventh day of the eleventh month – the guns finally fell silent, marking the end of the First World War, Remembrance Day continues to grow in prominence as the years go on. Every November 11th people around the world fall silent in a shared moment of reflection. We honour the bravery and sacrifices of the men and women who serve and have served in the Armed Forces – of all nations –nowadays marking not just the end of WWI, but conflicts and wars since and up to the current day. This isn’t about jingoism, ‘victories’ or glorifying war – quite the opposite – it’s about the human sacrifices that are sometimes needed to ensure peace and stability. Here in the UK the Poppy Appeal, organised by the Royal British Legion, raises millions of pounds to support the Armed Forces community. But this campaign needs little promotion at all. A simple symbol - a red poppy - is pinned to shirts, jumpers and coats across the country, powerfully representing the field of red poppies that bloomed on the battle-scarred land of Flanders Fields, Belgium, immortalised in the famous poem written John McCrae. The simple symbol of a small flower, coupled with our shared minute of silence on Remembrance Day keeps the message of honour and respect for the soldiers alive every year. In PR, we aim to craft messages that stand the test of time and connect with people. With Remembrance Day, we are not only humbled, but also reminded that the most meaningful messages can, both metaphorically and literally, become pinned to the fabric of our society. Lest we forget. #RemembranceDay #PoppyAppeal #LestWeForget #RoyalBritishLegion #ArmedForces #Remembrance #VeteransDay #SacrificeAndService #WW1 #PoppyDay

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Wonderful Grace. Beautifully written. And as the father of a soldier in the British Army currently serving in the Middle East its message to me is all the more poignant.

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