Please, do not call yourself a coach after a 2-week online course. Do not offer your ‘coaching services’ to 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗵𝗮𝘃𝗲 𝗳𝗶𝗻𝗮𝗹𝗹𝘆 𝗳𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝗰𝗼𝘂𝗿𝗮𝗴𝗲 𝘁𝗼 𝗱𝗼 𝘁𝗵𝗲𝗶𝗿 𝗱𝗲𝗲𝗽 𝗶𝗻𝗻𝗲𝗿 𝘄𝗼𝗿𝗸 after completing a $7 course. You’ll most probably leave them disappointed and potentially 𝗻𝗲𝘃𝗲𝗿 𝘁𝗿𝘂𝘀𝘁𝗶𝗻𝗴 𝗮 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗮𝗰𝗵 𝗮𝗴𝗮𝗶𝗻. Ads like this and those who take it are exactly what’s destroying the coaching industry and why organizations like the International Coaching Federation (ICF) exist—those that professionally train coaches while maintaining strict ethical practices. 𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝘁𝗵𝗲 "$𝟳 𝗰𝗼𝗮𝗰𝗵" 𝗮𝗻𝗱 𝗮𝗻 (𝗜𝗖𝗙-)𝗮𝗰𝗰𝗿𝗲𝗱𝗶𝘁𝗲𝗱 𝗰𝗼𝗮𝗰𝗵? Let’s just say, there are more than a few .😉 👇 For example, it took me 𝟮 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗶𝗻𝘁𝗲𝗻𝘀𝗶𝘃𝗲 𝗮𝗰𝗮𝗱𝗲𝗺𝗶𝗰 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻, 𝗼𝘃𝗲𝗿 𝟭𝟬𝟬 𝗵𝗼𝘂𝗿𝘀 𝗼𝗳 𝗿𝗲𝗮𝗹 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴, 𝗺𝗲𝗻𝘁𝗼𝗿𝗶𝗻𝗴, 𝘀𝘂𝗽𝗲𝗿𝘃𝗶𝘀𝗶𝗼𝗻, 𝗮 𝗴𝗿𝘂𝗲𝗹𝗶𝗻𝗴 𝟯-𝗵𝗼𝘂𝗿 𝗲𝘅𝗮𝗺—and thousands of dollars to become a professionally trained ICF-accredited executive coach. Because real coaching education and accreditation means: ✅ Rigorous academic training and real experience—not a 7-day or $7 shortcut. ✅ A deep commitment to ethics, confidentiality, and the integrity of the coaching process. ✅ Clear boundaries between coaching, therapy, and consulting (yes, these are different). ✅ Full respect for the client’s individuality—personality, culture, identity, and context matter. ✅ A safe, supportive space to tap into your resourcefulness and creativity. ✅ An ongoing dedication to personal and professional development. So please please please, 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘀𝗮𝗸𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻, 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝘁𝗿𝘂𝘀𝘁 𝘂𝘀, for those who are finally making their first steps towards growth and transformation—PLEASE DO NOT BECOME A $7 ‘CERTIFIED’ COACH. Thank you. 𝙎𝙞𝙣𝙘𝙚𝙧𝙚𝙡𝙮, 𝙖 𝙘𝙤𝙖𝙘𝙝 𝙙𝙚𝙚𝙥𝙡𝙮 𝙙𝙚𝙙𝙞𝙘𝙖𝙩𝙚𝙙 𝙩𝙤 𝙝𝙚𝙡𝙥𝙞𝙣𝙜 𝙤𝙩𝙝𝙚𝙧𝙨, 𝙬𝙝𝙤 𝙝𝙤𝙣𝙤𝙧𝙨 𝙩𝙝𝙚 𝙥𝙧𝙤𝙛𝙚𝙨𝙨𝙞𝙤𝙣 𝙬𝙞𝙩𝙝 𝙩𝙝𝙚 𝙧𝙚𝙨𝙥𝙚𝙘𝙩 𝙖𝙣𝙙 𝙖𝙥𝙥𝙧𝙚𝙘𝙞𝙖𝙩𝙞𝙤𝙣 𝙞𝙩 𝙙𝙚𝙨𝙚𝙧𝙫𝙚𝙨. #ExecutiveCoaching #RealImpact #InternationalCoachingFederation #ICF #ProfessionalCoaches #CoachTraining
What's the difference between a "$7 coach" and an ICF-accredited coach? Let's discuss the real education and dedication behind coaching.
Daria Huck, ACC, valid concerns about ensuring coaching ethics and professionalism.
I support leaders transitioning into their next/new leadership role | Global Executive & Business Coach (ACC ICF)
3moI couldn't agree more, thank you for this post Daria! 👏