👉 The #lotteries need flexible solutions and feature-rich systems to enhance player experience while making it easier for them to adapt to evolving trends and innovations.
As we kick off Day 2 of the WLA and The European Lotteries Marketing Seminar in London, UK, Liz Bowles Button, Digital Product Manager, International, UK & Thomas Spöring, Director Business Development Digital & Sports International, Germany from WLA Platinum Contributor & EL Level I Partner - SCIENTIFIC GAMES elaborated on this and talked about Creating the "Sticky" Player Experience or creating value in the experience through delivering convenience and enjoyment.
❔ So how do you find the sweet spot that attracts players to get in the game and stay in it?
👍 Put the player at the center of the universe, which caters to convenience and enjoyment. Leveraging a wide array of digital products, features and services, allows the delivery of a seamless player experience, where everyone wins, especially lottery good causes.
Freight Enthusiast
3moSend some samples out to the Nashville area and we'll get the word out on the east coast 😉 . Congrats y'all! BIG TIME!!!