General Manager Sales Marketing at Starboard Communications - Cool 100.1 & 95.5 Hits FM
Always a touchy subject. If you have a CRM with account management thresholds in place ( mapping last contact or activity, up to the sellers to update actions and drive that clearly show a prospect is in a sales cycle; some would hazard to say that if it ( actions or progress) aren't clearly showing in the CRM you are using, then the actions that you may be covertly working on don't exist. Again, a harsh reality but from the top down P.O.V. a necessary evil that all sellers need to be aware of and make sure they are on top of.
