Darren Matthews - Specialist Senior Consultant’s Post

Let's explore the fascinating world of Fast Moving Consumer Goods (FMCG)! Packaging isn't just about protection in this dynamic sector; it's a strategic game-changer. With vibrant designs, convenient formats, and sustainable materials, packaging plays a crucial role in driving product sales directly. In FMCG, where products race off the shelves, whether it be snacks, drinks or flatbreads, packaging serves as a powerful marketing tool. From eye-catching colours to innovative solutions, every detail is meticulously crafted to stand out amidst fierce competition and captivate consumer attention. Beyond aesthetics, packaging functionality is key. Easy-to-open, store, and use packaging enhances the overall consumer experience, fostering satisfaction and loyalty. And let's not forget the growing importance of eco-friendly materials, which not only resonate with environmentally-conscious consumers but also reflect a brand's values. If you’re ready to take your packaging to the next level, get in touch with sales@sheard.co.uk today! #FMCG #PackagingImpact #SalesBoost #TeamSheard #Innovation #BrandImpact #HQPPElevate

What's the Secret Ingredient to Standout Packaging in the FMCG World? In the fast-paced world of Fast Moving Consumer Goods (FMCG), packaging plays a pivotal role in capturing consumer attention, ensuring product safety, and enhancing brand value. Packaging is your silent salesperson on the crowded shelf. Today, let's delve into the fascinating realm of packaging development in FMCG and its crucial significance. 🔍 Innovation is Key: In a competitive market, innovation sets brands apart. From sustainable materials to user-friendly designs, FMCG packaging is constantly evolving to meet changing consumer preferences and environmental concerns. 🔄 Sustainability Matters: Consumers are increasingly demanding eco-friendly packaging solutions. FMCG companies are responding by exploring recyclable materials, reducing packaging waste, and implementing sustainable practices across the supply chain. 💼 Collaboration is Essential: Effective packaging development often involves collaboration across disciplines. From designers to engineers, marketers to supply chain experts, teamwork ensures that packaging not only looks good but also functions optimally and meets regulatory standards. 🚀 Driving Brand Success: Packaging is more than just a protective covering; it's a powerful tool for brand storytelling and consumer engagement. Eye-catching designs, memorable logos, and informative labeling all contribute to brand recognition and loyalty. I'd love to hear your thoughts on the role of packaging in FMCG! Share your experiences, insights, or innovative ideas in the comments below. Let's inspire each other to drive positive change through packaging development. #PackagingDevelopment #FMCG #Innovation #Sustainability #BrandSuccess

96% of brands surveyed view connected packaging as vital to their marketing strategy, with 92% emphasizing the strategic importance of data collected through these technologies directly by the brand is a key strategic factor. 📈 🔴 Check my profile & Contact Me 👌 #Packaging #NFC #Trends #Brands #Beauty #Cosmetic #Marketing

In the past few year, the business landscape in Iraq, particularly in the FMCG sector, has undergone significant changes. One major issue I've observed is the prevalence of low-quality packaging, or more specifically, inappropriate packaging. When we talk about packaging, it’s not just about the appearance but also about its critical role in preserving the quality and value of the product. A primary reason for this packaging issue is that most of it is outsourced. Correct me if I’m wrong, but shouldn't packaging for local products be managed locally to ensure it meets quality standards? By doing so, we can maintain better control over the packaging process, ensuring it effectively protects the product and enhances its value in the eyes of consumers. That's why I believe that the focus on packaging should be on par with the focus on product development. Numerous factors come into play here, such as branding and alignment with the company's mission. Integrating high-quality packaging not only protects the product but also reinforces the brand's image and ensures that the product's presentation aligns with the values and goals of the company.

How do brands manage this balancing act—and why does brand management have to involve the executive board these days? Brands are omnipresent. Most Germans’ days begin in the bathroom with toothpaste brands such as Dr. Best or Colgate, juice brand Hohes C, and a coffee brand like Jacobs Krönung on the breakfast table. No company can afford to ignore new market conditions and customer expectations. For instance, the shift from the analogue to the digital world or the rise in awareness of sustainability. https://lnkd.in/eJ3GX_UQ #branding #kearney #sustainability

Brand owners who are willing to invest in their packaging, are increasingly focused on packaging sustainability and expect finished goods inventory levels to normalize this year. Explore these and other key findings from L.E.K.’s sixth annual proprietary packaging study. https://bit.ly/3wdWBGF #packaging #packagingindustry #brand #sustainability

11/8/23 Day 6: Product Packaging and Presentation - A Sales Game-Changer In the competitive world of retail, your product's packaging and presentation can make all the difference. Let's explore how investing in this aspect can be a game-changer for your healthy food brand. Here are five key points: 1️ First Impressions Matter: Your product's packaging is the first thing customers see. Make it eye-catching, informative, and aligned with your brand identity. 2️ Highlight Key Benefits: Use packaging to communicate the unique benefits of your product. Whether it's nutritional value, sustainability, or taste, make it clear. 3️ User-Friendly Design: Ensure that your packaging is easy to open, resealable if possible, and convenient for consumers. A positive user experience enhances repeat purchases. 4️ Sustainability Sells: Eco-friendly packaging not only appeals to environmentally conscious consumers but also aligns with retailers' sustainability goals. 5️ Merchandising Matters: Consider how your product will be displayed on shelves. Packaging that stands out and fits well in retail environments can boost sales. Remember, your packaging is a silent salesperson on the shelf. Make it work for your brand by investing in design, functionality, and sustainability. It's an investment that pays off in increased retail distribution and customer loyalty. #ProductPackaging #SalesGameChanger #HealthyFoodBrands #RetailDistribution #BrandIdentity

👩🎨 Do you want to create a unique and distinctive image of your product in the minds of your customers? Innovation and differentiation make it possible! Take the example of Ikea and its 'IKEA Home smart' application, which has innovated to offer unique products. Or Michel et Augustin, which stands out for its humor and authenticity. To achieve winning positioning, follow these steps: 1. Identify the target market 2. Analyse the competition 3. Define your value proposition 4. Select your positioning strategy 5. Develop your marketing mix 6. Measure and adjust your strategy For more concrete examples and advice, read our article : https://lnkd.in/dDh_zKGR #innovation #differentiation #marketing #product #positioning

European brand owners are looking forward to a surge in demand for packaging. As ever, however, the devil is in the details. Here’s what our annual proprietary survey reveals about the demand trends that will shape brand owners’ packaging decisions this year. https://bit.ly/3yjGbOx #packaging #brands #brand #packagingindustry #sustainability #sustainablepackaging

There is a shift underway in the evolving landscape of consumer brands. Traditional product-centric models are giving way to a new era of service orientation. This transformation is driven by the principles of service dominant logic (SDL) and represents a fundamental reimagining of how value is created, delivered, and perceived by customers. Our article examines this landscape and discusses solutions, with examples. Read it here 👉 https://lnkd.in/eHgm8sGZ #FMCG #Consumer #Manufacturing #Innovation Robin Ferraby