Darshni Lal’s Post

Visual merchandising plays an important part in the retail business as it enhances the customer experience, showcases the products in an enticing way, and elevates the brand. Before, I used to think it’s just to make things look pretty. After a little over three years of doing VM, I come to understand not just the aesthetic aspect of it, but the business side of it as well. Which wall are customers likely to see first? Are they interacting with the product? Are those products moving? What products resonate with the clients? These are among the questions I ask myself whenever I move (or not move) something. It’s a constant education because there’s always something new to learn. 😊 #visualmerchandising #visualmerchandiser #retail #retailbusiness

Haven't we all heard the phrase 'a picture speaks a thousand words'? It's the foundation of visual merchandising. Through color, products, and elements, we can tell visual stories. Pink is hot, blue is not. Crop tops are in, tunics are...fin! The storytelling prowess of visual merchandising is what appeals to customers' mindsets and motivates them to walk into a store. Visual merchandisers bring the brand's image to life and speak the brand's language through meticulously crafted product displays. It's the first line of attack for your brand's identity. Let's integrate visual merchandising and visual merchandisers into the core of retail businesses. It's time to enhance your brand's storytelling prowess. #foodforthought

Surprisingly, a recent study revealed that a whopping 80% of retailers are missing out on the extraordinary potential of visual merchandising. This means that the brilliance of visual merchandisers often goes unrecognized. Why is this the case? One reason is the lack of understanding surrounding the impact of visual merchandising. Research shows that well-executed visual merchandising can skyrocket sales by up to 30% and elevate brand perception. Yet, astonishingly, 85% of retailers fail to involve visual merchandisers in their strategic planning processes. This omission prevents these talented individuals from exerting their influence on crucial decisions that shape the overall retail strategy. But it doesn't end there. Visual merchandisers are often burdened with overwhelming workloads and receive limited support from retailers. As a fellow VM, I have experienced this firsthand. It's high time retailers recognize that visual merchandisers are not mere decorators; they are strategic partners who drive sales and create unforgettable customer experiences. Their success lies not only in the displays they craft but also in the collaborative efforts and relationships they build with others.

👁️🗨️ Train Staff or Hire Experts in Visual Merchandising 👁️🗨️ Visual merchandising is an art that plays a pivotal role in the fashion industry. A stunning window display or an engaging online product page can captivate customers and drive higher sales. However, many brands fall short because their teams need more expertise to create compelling visuals. You can turn underperforming displays into sales-driving assets by training your staff or hiring professionals skilled in visual merchandising. Consistency between in-store and online visual presentation is crucial for seamless brand representation. 💡 Pro tip: Invest in regular staff training and creative workshops to keep your visual merchandising fresh, relevant, and aligned with current trends. #VisualMerchandising #Training #FashionBusiness #Marketing

🌟 New Series on Visual Merchandising Unveiled! 🌟 Dear Store Manager, Assistant Store Manager, Department Manager, Store VM, City VM, Cluster VM, Regional VM, and Business Manager – you are the unsung heroes keeping the retail world running smoothly, and I salute you for your superheroic efforts! But don't do this. 🦸♂️ Recently, I had the opportunity to visit a fantastic store and couldn't help but share my thoughts on something that caught my attention. While I completely appreciate the tremendous effort that goes into the seamless operation of stores, from the receiving of stock to the meticulous supply chain management, I observed a minor hiccup that I believe we can collectively address. I noticed the fitting rooms adorned with stock cartoons. I understand the challenges of managing stock flow and the crucial role it plays in achieving our sales targets. However, I'd like to suggest a small tweak that could enhance the overall shopping experience for customers. Removing the cartoons from the fitting room or floor area might seem like a small step, but it can make a big difference. I acknowledge that stock rooms are already filled to the brim, and resolving this might take some effort, but I believe it's a worthy investment in our customers' satisfaction. As a customer, I've experienced the exceptional work you all have put in to maintain the momentum in the past, and I know you can tackle this challenge too. P.S - And a quick note on sharing photos – my intention is not to defame anyone or any brand. Visual merchandising is not rocket science, taking small actions or steps can change the world Let's work together to make our stores shine even brighter! #RetailExcellence #CustomerExperience #VisualMerchandising #TeamWorkMakesTheDreamWork #vm #visualmerchandsier

Hey everyone! Let's talk about the unsung hero of retail: visual merchandising. Whether you're a small boutique or a big brand, the way you showcase your products can truly make or break your store's success. Visual merchandising isn't just about making your store look pretty (though that's definitely a perk). It's about strategic product management and maximizing profits. From attracting customers with eye-catching displays to guiding them through your store with smart layout designs, every aspect of visual merchandising plays a crucial role in shaping the customer experience. That's why I am so excited to announce the launch of a brand new 5-part mini-series called "Unlocking the Power of Visual Merchandising: Elevating Your Retail Clothing Store!" dedicated to mastering the art of visual merchandising! In this series, I will cover everything from creating captivating window displays to establishing your brand identity through product placement and seasonal displays. Whether you're a seasoned pro or just starting out, there's something for every business! So get ready to transform your store into a destination that customers can't resist. Starting with Episode 1, "The Power of First Impressions," we'll dive deep into the world of visual merchandising and show you how to make your store look better than ever. Stay tuned for more updates and let's unlock the full potential of your retail clothing store together! 🙌🏽 #VisualMerchandising #Retail #StoreDesign #BrandIdentity

Visual merchandising is not for everyone specially thus people who pretend that they are expert on this kind of work.

Three secrets to visual merchandising

Check these postings!

🔔 Announcement Alert! 🔔 Thrilled to share the transformative power of Visual Merchandising in boosting sales! 🛍️💼 Visual Merchandising goes beyond simply arranging products; it's about creating an immersive and captivating shopping environment that entices customers and drives sales. By strategically placing products on shelves, in specific rows, and using eye-catching displays, businesses can effectively showcase their offerings and create memorable experiences for shoppers. The impact of Visual Merchandising on sales performance is remarkable! Studies consistently show that a well-executed visual merchandising strategy can lead to increased foot traffic, longer dwell times, and higher conversion rates. By guiding customers through a thoughtfully curated journey, businesses can enhance brand perception and foster stronger connections with their target audience. From window displays that stop pedestrians in their tracks to carefully designed store layouts that encourage exploration, Visual Merchandising plays a crucial role in shaping the overall shopping experience. It's about telling a story, sparking emotions, and ultimately, driving purchasing decisions. Excited to continue exploring the endless possibilities of Visual Merchandising to elevate the customer experience and drive success for our business! 💼🛒 #VisualMerchandising #SalesBoost #CustomerEngagement