DataArt - Media & Entertainment’s Post

🔔 The new episode of Sports Betting Conversations featuring FairPlay Sports Media is live! This time, Kevin Twitchell and I met with Stuart Simms, CEO at FairPlay Sports Media, to explore how data analytics is transforming the sports media landscape. Stuart shared insights into the three key pillars of FairPlay Sports Media’s data strategy: predictive analytics for real-time sports predictions, odds movements to monitor price shifts, and behavioral insights to deepen user engagement. He also offered a glimpse into the company’s future plans, leveraging AI to create scalable, user-friendly tools. 👉 Watch the episode: https://lnkd.in/exub36kC #DataArt #DataArtMedia #sportsbetting #FairPlaySportsMedia #sportsanalytics #AI 

Experience the next level of sports analytics with PlayStat. Our platform offers: ✅ Real-Time Data Analysis to keep you informed instantly. ✅ Expert Curated Insights crafted by industry professionals. ✅ Advanced AI Predictions that deliver accurate and actionable outcomes. Join us in shaping the future of sports predictions and stay ahead with PlayStat’s innovative solutions! #PlayStat #SportsAnalytics #AISportsPredictions #SportsPicks #SportsData #SportsTech

In the first video of our Cannes 2024 'Talk With Teads' series, we interviewed Kerry Flynn, Media Deals Reporter at Axios, aboard the Teads Yacht. Interviewed by Teads Global CMO, Natalie Bastian, Kerry shares her insights on emerging trends and the future of media from Cannes and beyond. Key Highlights: • Sports in Spotlight: The rise of women’s sports and its advertising impact. • From Attention to Intention: Advertisers focusing on consumer purchase decisions. • Data & Privacy: Importance of first-party data, with Uber Advertising as a leader. • Generative AI: Practical implementations of AI in businesses. • Women’s Sports Market: Untapped potential and growing media deals. Watch the clip and see the full 20-minute interview on our blog: https://hubs.li/Q02DV3F20 #CannesLions2024 #BestInGlassAdvertising #BestInGlass #TalkWithTeads #MarketingTrends #AI #WomensSports #CTV #Cookieless #Creativity #Innovation #Athletes #Authenticity

🚀 The fusion of AI and data analytics is revolutionizing sports! 🏅 Imagine a world where athletic performance is optimized with pinpoint accuracy, future actions are predicted, and in-game adjustments are made in real-time. This is not a distant dream but a reality, thanks to AI-powered sports analytics. 🔍 AI processes and understands athletic data at extraordinary rates, offering insights that can: Predict future actions and suggest counter tactics Flag fatigue or potential injuries Perfect performances and strategies The impact? Unparalleled opportunities for optimization, innovation, and growth in the sports industry. 🌟 Curious to learn more? Dive into these fascinating discussions on Reddit: Revolutionizing Sports with AI and Data Analytics Real-time Sports Tracking Data with AI AI and Data Analytics in Sports: Use Cases, Benefits, and More Join the conversation and be part of the future of sports! 🌐 #SportsAnalytics #AIinSports #DataDriven #InnovationInSports

"Enhancing ESPN's Game Recaps for Underserved Sports Using AI" ESPN is launching AI-generated game recaps for under-served sports like the National Women's Soccer League (NWSL) and Premier Lacrosse League (PLL), starting September 6, 2024. These recaps will appear on ESPN's digital platforms and will be reviewed by human editors for quality and accuracy. This initiative, developed in collaboration with Microsoft and Accenture, aims to provide more content for fans while allowing ESPN staff to focus on high-priority coverage. ESPN Chairman Jimmy Pitaro emphasized the benefits of AI for sports fans, from automating highlights to personalized content delivery. Read more here: https://lnkd.in/dwQY4jWn #AI #ESPN #Sports #NWSL #PLL #Soccer #Lacrosse #Game #Recap

We really value Reddit and our partnership with Ollie Wrighton. It rightly surged in our annual rankings for 2025. I'm proud of the innovative work our team - most notably Iain Liddle and Daniel Ayers - have done with our clients on this platform, where brands once feared to tread, but is now a vibrant and dynamic environment offering huge potential for those innovative and imaginative enough to take advantage. I'm not surprised that some organisations in sports have announced they are leaving X (though I think any exodus has been overblown). I am, however, surprised that some organisations which have announced they are quitting X, have used that moment to push their fanbase towards Bluesky. Nothing against Bluesky, but it's a comparatively tiny and certainly unproven platform. There are many other options, should an organisation no longer wish to use X, and Reddit is absolutely one of those. Rather than a lift-and-shift from Old Twitter to a Twitter clone (but with a tinier audience and a good number of unknowns), sports organisations should open their minds to a wider world of possibilities, and think innovatively about how to reach fans.

IMG’s Digital Trends Report 2025 is now available 🚀 Our dedicated digital experts have come together to identify the top 7 technologies and developments that will shape sports media over the next year. The same people had already predicted the trends in 2023 and 2024 so it is really worth the read! Have a look here: https://lnkd.in/ehKcG499

End of year = IMG digital trends are here. 🧠 Arm yourself with the knowledge of some of the smartest people in sport, backed by the insight and experience of another 365 days spent delivering through established methods, trialling ideas in growth frontiers and scouting for new edges and opportunities for sport’s most successful, most vibrant and most ambitious rightsholders. 💡 This is an incredible feat year on year by our team. Take a look ahead at our trends for 2025 and slide into the DMs if it excites or ignites the fire to work with us. 🤝 #tech #trends #sportsmarketing