Struggling to keep your donors engaged?
Discover how great technology can transform your retention rates.
It’s mind-blowing how high donor churn is for nonprofits.
A recent Association of Fundraising Professionals report states that 70% of donors churn after their first gift.
70%!
That means for every ten new donors your marketing and development team recruits, you only keep three after their first donation.
With churn rates that high, scaling your fundraising efforts becomes impossible.
But there’s good news. Fixing retention rates is easier than you think!
I recently spoke with Jonathan Beck from WeGive. We discussed actionable steps nonprofits can take today to reduce donor churn:
1 - Standardize your onboarding process to thank all new donors and show them the impact their donations make.
2 - Make it really easy for donors to give again. WeGive has created the most impressive donor portal and giving platform I’ve ever seen.
3 - Consistently remind donors of the difference they make by sharing impactful stories of transformation.
“Nonprofits are meaning makers. The better we communicate how our funders are making a difference, the more connected to and meaningful our donors will feel.” - Jonathan Beck
I thoroughly enjoyed my conversation with Jonathan and know you will too.
Before starting WeGive, Jonathan was busy building cutting-edge FinTech companies in San Francisco, and I’m so grateful he’s bringing his experience and expertise to the nonprofit sector.
Here’s the link to our entire conversation: https://lnkd.in/gBJtfyxk
I hope this helps you today!
