DataGrail’s Post

As you likely already know, Google has been getting itself on the same page with the UK to continue with removing the cookie from existing. While digital privacy has been growing in popularity for so long, there is always going to be those who disagree with the disappearance of third-party cookies, because they believe it would devastate ads. While there are always going to be organizations that think like this, it's important to remember that no matter what happens, things must be done morally. What do you think is going to happen next? #AdTech #Google #Cookies #ThirdPartyCookies #DigitalPrivacy

FYI: Google AdSense updates Privacy & Messaging User Consent Revocation process: Google today announced updates to its Privacy & messaging user consent process within Google AdSense, reflecting the evolving landscape of user privacy expectations in Europe. These changes aim to enhance user transparency and control over their data. #digitalmarketing #marketing

ICYMI: Google AdSense updates Privacy & Messaging User Consent Revocation process: Google today announced updates to its Privacy & messaging user consent process within Google AdSense, reflecting the evolving landscape of user privacy expectations in Europe. These changes aim to enhance user transparency and control over their data. #digitalmarketing #marketing

Google AdSense updates Privacy & Messaging User Consent Revocation process: Google today announced updates to its Privacy & messaging user consent process within Google AdSense, reflecting the evolving landscape of user privacy expectations in Europe. These changes aim to enhance user transparency and control over their data. #digitalmarketing #marketing

The pressure is on for publishers and advertisers to act swiftly as US regulators join the jurisdictions against invasive advertising practices. With demands for increased transparency, compliant privacy policies, and secure data handling, the industry faces a pivotal moment. It's time to take the call and prioritise user privacy and trust! Read more Novatiq’s latest monthly newsletter - [https://lnkd.in/gKhbKsZD] #google #ads #cookie #publishers #subscriptions #publishing #marketing #digitalmarketing #dataprivacy #digitalprivacy #usmarketing

This is a really good point. In order to avoid all kinds of competition issues (DSA is the obvious one), the button that turns off third-party cookies would need to also turn off the use of non-YouTube data to target and measure ads on YouTube

Ahh! Sweet vindication! Can you believe Google delayed the death of 3P cookies AGAIN?! I can! If you've talked to me in the last 1-2 years, I've probably shared my hot take that this was going to happen. So why is this happening now? There's a lot that goes into it, here are my thoughts: 1 / The UK called Privacy Sandbox anti-competitive 2 / Google is litigating 2 anti-trust lawsuits in the US this summer 3 / Death of 3p cookies has been seen as a power move for Google, and delaying it is likely part of the anti-trust calculus 4 / Despite almost 4 years of warning, most brands and agencies aren't ready 5 / Cookieless targeting has been 'solved' by a number of companies, but measurement is still the big hangup for cookies In talking with brands and agencies, only the biggest brands are truly ready (as ready as one can be). If Google went through with 3P cookie death, it wouldnt reflect well for their legal arguments. Each of these can be it's own post, lmk if that would be interesting to hear. And please drop a lightbulb emoji if you heard my hot take before the announcement!

Is the "cookieless" future still a thing? With Google deciding to keep third-party cookies around a little longer, it's easy to think we can hit pause on privacy-first prep. The reality? We still need to stay on top of this because... ✅ Privacy regulations like GDPR and CCPA aren’t going anywhere. ✅ 67% of adults have already turned off cookies for privacy reasons. ✅ Safari and Firefox? They've already restricted cookies. The future of digital marketing is about delivering value while respecting user privacy. The real winners? Brands that prioritize first-party data, invest in privacy-safe solutions and build real relationships with their customers. Now’s the time to test new tech like Universal IDs and contextual advertising. Heather Smith is sharing her tips on how to be proactive before the "cookie apocalypse": https://lnkd.in/gd_S-9dd

💡 Third time's the charm? Google called off third-party cookie deprecation to early 2025 in response to the Competition and Markets Authority (CMA) to allow more time to assess Google's privacy sandbox proposal and to reconcile divergent feedback from the industry. #google #adtech #userprivacy #thirdpartycookies #dataprivacy

I spoke to Patience Haggin / The Wall Street Journal about Google's announcement that 3rd party cookies are here to stay. As I explained, Google's new "informed choice" experience could effectively render 3rd party cookies obsolete. My prediction: Google will ultimately make 3rd party cookies opt-in. This would have the same effect as deprecation, but with a more compelling "privacy" cover to deflect from antitrust scrutiny. The "tell" will be whether people have the same "informed choice" over Google's own use of data across its properties and Chrome. My bet? No - absent explicit requirement (e.g. DMA). In big tech privacy posturing parlance: it's "tracking" when others do it; but it's "personalization" when Google does. Link: https://lnkd.in/ehHkyZWD ——- Updated: I originally accidentally posted the incorrect link to the story. The above link is now correct; however the image posted below cannot be changed. #privacy #competition #adtech