DataOps Group’s Post

🔐 𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆! PwC is one of our esteemed consulting partners for bringing Analyx® MMM work to life in complex organizational settings. That allows us to concentrate on what we can do best while at the same time planning processes are optimized to get the most out of it. With this background, PwC's Cosma Nouschirvan sat down with our CPO Sascha Stürze for a joint interview to share insights from the joint work experience... https://lnkd.in/dyaeQ_Q9

Exciting news! I'm thrilled to announce the recent launch of my consulting business, St Clair GTM Consulting. I soft-launched over the summer and am excited to make it LinkedIn official today! I partner with Founders, CMOs/VPs of Marketing, and Heads of Product Marketing on: 1️⃣ Product Marketing Foundations: Establishing the critical building blocks that enable growth. This includes positioning and messaging, customer segmentation & personas, product websites, sales enablement, and more. 2️⃣ New Product Launches: Strategic planning to ensure your next launch achieves its goals. After we align on launch goals, I’ll develop a GTM strategy and tactical execution plan, in partnership with your team, that delivers on your goals and timeline. 3️⃣ Product Marketing Org Development: Need help thinking through how to best structure your product marketing team? Or, who to even hire first? I can help with org design, internal work flow processes, job profiles, hiring and everything else you need to set your new product marketing team up for success. What sets me apart? ✅ Experience: Decades of scaling hyper-growth businesses at leading B2C and B2SMB brands like hims & hers, Afterpay, Trulia and Yelp after starting my career in management consulting at Deloitte Consulting. I have years of learnings to share!  ✅ Speed: I come up to speed quickly and deliver most projects in weeks, not quarters. Clear milestones and prior management consulting experience enable me to prove value quickly. ✅ Actionable Results: My approach is hands-on, detailed, and action-oriented.  Tactical plans are critical elements of every strategy so you get more than thousand-foot level advice. How do I work with clients? I support clients as a fractional product marketing leader (monthly retainer) or provide project-based support to fit your needs. Either way, my approach is to work collaboratively with your team. Know someone who could benefit from product marketing and GTM expertise? Send me a DM! I’m always happy to have an intro chat to see if I can help solve your current challenges! Huge thanks to the many people who have helped me along this journey, including Ainsley TeGrotenhuis Natala Menezes Brianne Shally Caren Williams Holly Knoll Diana Lyman Michelle Rock Dustin St Clair and many more!

Cutting marketing budgets may seem like an easy win for growth-stage healthcare companies, but it’s a dangerous gamble. 📉 Marketing isn’t just about sales anymore—it’s about reaching decision-makers across clinical, financial, and operational sectors. If you’re not strategically investing in marketing, you’re missing out on influencing the very stakeholders who drive purchase decisions. Chief Outsider Paul Sparrow urges us to rethink the budget equation and focus on maximizing ROI through a data-driven, value-based approach. https://bit.ly/4h890ig #ROI #Marketing #healthcare

Most CMOs barely last two years in the job; one in five move on within a year. That means the first 100 days in role are crucial if marketing leaders are to have a lasting impact. Yesterday I joined a fantastic panel put together by Pimento to explore the new landscape for CMOs. Here are our key take-aways: 💰 Find out exactly how the organisation makes money and focus on that. Like Jerry Maguire, incoming CMOs should be saying, "Show me the money!" 📢 Master the language of the business. Every company these days has its own vocabulary and 3-letter acronyms. From their earliest days CMOs need to rapidly build fluency in these concepts. This helps build credibility 🔀 Adapt to the culture of the organisation - rather than chafing against it. This helps more decisions go their way ⚡ Collaborate with new C-suite actors - many companies today boast Chief Growth Officers, CROs, and Chief Customer Officers, whose responsibilities may overlap with marketing 🙈 Don't lose sight of the customer, their experience, and their pain points That's quite a list. ⭐ But marketing leaders also need to maintain day-to-day marketing effectiveness while they come up to speed: planning, campaigns, multichannel execution, test & learn. 👍 1440's Transformational Impact capability for CMOs frees up time so marketing leaders can focus on these broader priorities. Here's more: https://lnkd.in/ejjKvk_a A pleasure joining Ed Davidson Caitlin Thomas Peter Baker and thanks to Stephen Knight for effortless moderation as ever. #CMO #marketing #marketingeffectiveness #communications #agencynews

Building adept marketing teams from scratch is beyond the reach of many businesses. CEOs also cite key challenges with in-house upskilling: • Lack of resources • Too much information to digest • Resistance from staff to change • External pressure from competitors • Lack of marketing expertise Is there a faster, more effective way? Check out our analysis in the link: https://lnkd.in/dW4hx28i #marketingskills #marketingimpact #purebold

Are SaaS companies today facing the same commoditisation challenge as FMCG giants like Coca-Cola, Reckitt or Nestlé? Searching for new digital platforms often leaves us relying on hearsay rather than informed choices. It might just be me, but have you ever noticed how many SaaS tools sound and look alike? 🦄 I think if I see another bouncy gradient on a SaaS landing page, I'm going to turn into a unicorn 🦄 With nearly four years in the FMCG world, I've learned that standing out requires an exceptional mindset. Here’s how SaaS firms can borrow from the FMCG playbook: 1️⃣ Truly Differentiate: Know what sets you apart from the category. What unique value and perspective do you bring? 2️⃣ Curate Continuously: Just like FMCG brands tweak their portfolios, SaaS must regularly curate features. 3️⃣ Stay Vigilant: Remaining relevant is a constant battle. Be proactive versus reactive when it comes to commoditisation. 4️⃣ Claim Mindshare: Gain market share and mindshare so you are top of mind. People are busy and don't want to think. 5️⃣ Distinctive Brand Assets: You need to be instantly recognisable through your tone of voice and visual language. As the digital landscape turns more crowded, learning from FMCG successes can help SaaS companies not only stand out but also create lasting connections. What do you think? What other strategies could SaaS adopt to rise above the noise?

"𝙄𝙛 𝙮𝙤𝙪’𝙧𝙚 𝙩𝙝𝙚 𝙨𝙢𝙖𝙧𝙩𝙚𝙨𝙩 𝙥𝙚𝙧𝙨𝙤𝙣 𝙞𝙣 𝙩𝙝𝙚 𝙧𝙤𝙤𝙢, 𝙮𝙤𝙪’𝙧𝙚 𝙞𝙣 𝙩𝙝𝙚 𝙬𝙧𝙤𝙣𝙜 𝙧𝙤𝙤𝙢" I was so fortunate to be in the right room(s) at SaaStr this week to experience the value of this quote and learn from many of the industry's best including: 𝐂𝐅𝐎 𝐒𝐮𝐦𝐦𝐢𝐭: 50+ Chief Financial Officers were at this event sponsored by Sage and hosted by David Appel which provided amazing insights including 👇 Alka Tandan, CFO at Gainsight shared her experiences on "The Road to Profitability" which included how to balance the journey across the key stakeholders of investors, peer executives and employees Christopher Fountain, Operating Partner at Frontier Growth shared the models they use to help CFOs plan, invest in and manage the GTM initiatives that drive profitable growth and increased enterprise value Ben Murray and I shared the latest industry benchmarks from both private and public SaaS companies that optimize enterprise value creation and the components of a best in class financial tech stack to measure and manage financial operations at scale A special thanks to the CFOs in the room that asked such engaging questions that everyone in the audience stayed 30 minutes after the session ended!!! 𝐂𝐌𝐎 𝐁𝐫𝐮𝐧𝐜𝐡: Carilu Dietrich organized this amazing session that included a who's who of SaaS Chief Marketing Officers as speakers and ~100 SaaS CMOs including: Stacey Epstein, Former CMO Freshworks and Chandar Pattabhiram, Chief Go-to-Market Officer, Workato shared a "CMOs guide to nailing a board meeting" which included the importance of highlighting pipeline generation and win rates Sydney Sloan - CMO G2, Claire Darling - CMO Clari and Katrina Wong - CMO New Relic discussed "GTM Metrics - How to align with your CRO to Create and Manage pipeline" which included three key metrics: 1) Top of Funnel Pipeline Pacing; 2) Pipeline Coverage Ratio and; 3) Next Quarter pipeline not to mention a great example of a Marketing Metrics Dashboard Tricia Gellman - CMO Box, Diego Lomanto - CMO Writer, Kady S. - CMO Lightspeed Commerce and Amanda Kahlow - CEO 1mind shared insights on the Changes in the Marketing Landscape in AI, Social, Search and more Robin Daniels - Chief Business and Product Officer at Zensai led a group discussion on where are the Big Bets for Marketing in 2025 Denise Persson - CMO Snowflake, Nicole Baer - CMO Carta, Gail Moody-Byrd - VP Marketing LinkedIn for Sales joined a panel discussion on the 2025 Strategies for Growth I am so grateful to have been able to present the latest SaaS performance metrics and their associated benchmarks to these two groups of industry leaders. It is unique to the SaaS industries ethos to have such amazing thought leaders and successful Finance and Marketing executives and operators to invest their time to learn from each other and share their experiences, insights and strategies so we as an industry can continue to mature and evolve #b2bsaas #metrics

Struggling to build top-tier marketing skills in-house? 🤔 Read on for a faster, more effective solution.

Our SME Roundtable Event 🚀 We had a fantastic discussion at our recent event with Intuit QuickBooks, where they shared valuable insights on marketing to small and medium-sized enterprises (SMEs).  5 Key Takeaways: 🔑 Marketing's Crucial Role in Reaching SMEs Intuit emphasised their marketing team's critical role in driving brand awareness and customer engagement within the SME market. They highlighted that success goes beyond just generating leads; it's about building long-lasting relationships with SME clients. 🔑 Standing Out with Distinctive Creativity We shared compelling examples of how brands create distinctive brand positioning in the crowded space that targets SMEs. Intuit discussed the careful considerations they make to ensure their creative campaigns resonate with their SME audience. 🔑 Tailoring Strategies: SMEs vs. Enterprises A key topic was the difference between marketing to SMEs and larger enterprises. Guests underscored the need for a cost-effective approach when engaging SMEs, such as television, while enterprises often require comprehensive, high-touch solutions. 🔑 Maximising Digital Marketing and Social Media We then discussed fascinating insights into the most effective digital channels they use to reach their target audience. The discussion covered practical strategies, from balancing brand-building with activation campaigns to leveraging social media platforms like TikTok for lead generation. 🔑 Prioritising Customer Retention  We explored the strategies Intuit, and the other guests employ to retain customers and increase lifetime value. They emphasised that customer retention is just as crucial as acquisition in the SME space. Shoutout to Martin Dyhouse, Head of Marketing at Intuit, for leading such an engaging and informative session. It allowed us to dive deep into the challenges and opportunities faced by small and medium businesses and how these companies are shaping their marketing strategies to stay ahead in an ever-evolving marketplace. Huge thanks to everyone who attended and made the event a success🏆 Faye Skinner, NaYoung Ha, Eduardo Deiros Collado, Becky Irwin, Natalia Lucía García, Kristina Gren, Asavin Wattanajantra and Lilly Chiabotta Paltera. We look forward to further collaborating and learning as we continue our breakfast roundtable series!

🚀 From HR at Deloitte to Founder of Alluresketch: My Digital Marketing Journey 🚀 It has been an amazing journey! Every step I've taken, from the corporate hallways of Deloitte to the busy creative centre of my own digital marketing agency, Alluresketch, has demonstrated the strength of pursuing your passion. My career started in human resources, where I developed my organisational, people-management, and communication abilities. I knew deep down, nevertheless, that the fields of creation and invention were where my true calling belonged. In an effort to follow my passion, I made the bold decision to go right into the field of digital marketing. Having taken a thorough course, I became well-versed in the most recent tactics and trends that influence success in the digital world. Equipped with recently acquired expertise and driven by my enthusiasm, I made the bold decision to launch Alluresketch. In addition to developing campaigns, our agency also crafts experiences, tells tales, and develops brands that have a stronger emotional connection with consumers. At Alluresketch, we combine innovation and tradition, strategy and creativity to provide outcomes that go above and beyond. We are dedicated to assisting our clients in reaching their objectives and making a name for themselves in the congested digital landscape, whether that means crafting an all-encompassing digital marketing plan or producing captivating content. I immensely appreciate the path that has led me to this point. Although it hasn't always been simple, each obstacle has just made me more determined and passionate about what I do. I can't wait to see what opportunities await as I look to the future. By using Alluresketch, I am influencing not just my own destiny but also the direction of digital marketing, one original concept at a time. Join me on this incredible journey, and let's create something amazing together! #myjourney #digitalmarketer