Dataseat (Now part of Verve)’s Post

Meta has launched a new tool called Link History, which is designed to strengthen its ad targeting capabilities. Although positioned as a free offering to help users track links they have recently tapped on, the tool is also intended to track user off-network behavior. This is a key attribute in digital advertising, particularly given the impending death of cookies. #Meta #digitaladvertising #LinkHistory

Facing a cookieless future doesn't have to be all doom and gloom. Mobile marketers' alternatives for effective targeting are getting better by the day. 📲 Our latest blog explores five effective and emerging approaches for advertisers to own their mobile targeting outcomes, even without cookies (whenever that day finally comes!) https://hubs.ly/Q02tRjDm0

Last week, privacy experts from Kochava, Dataseat (Now part of Verve Group), M&C Saatchi Performance, and GumGum got together to talk about contextual advertising on different channels. Our own Mark Menery shared his perspectives on targeting, optimization, and measurement of contextual mobile campaigns. This post is a great recap of the webinar's parts relevant for marketers looking specifically into mobile. Catch the full webinar on-demand here: https://lnkd.in/e-qf-uJh #contextual #privacy #ios #mobileua #useracquisition

Advertising has always needed to evolve to ensure businesses are getting the most reach when trying to capture their target audience’s attention. With the rise of digital technology, advertising has shifted to a new era of targeting, tracking and optimising. In our latest blog, our Creative Executive, Symone Slater, explores how digital advertising has evolved and transformed how businesses reach and engage with their audiences. https://lnkd.in/ekArfsF5 At Prominent Media, we can help your business achieve a competitive edge by utilising the latest digital advertising strategies to reach your target customers. Contact us today to learn more about how we can help. #DigitalAdvertising #DisplayAds #SocialMediaAdvertising #PaidAds #Suffolk

The #cookielessfuture is NOW. 🍪 On January 4th, Google disabled third-party cookies for 1% of Chrome users (30M people!). Sticking to their goal of eliminating cookies by the end of 2024. That's why we created ID-free® targeting. ID-free is the ONLY ID-less behavioral targeting technology available today. It delivers scale, performance, and privacy for advertisers' programmatic campaigns by using AI to predict the value of an impression to a brand without knowing anything about the user. The cookies are crumbling. Learn more about ID-free targeting today 👉 https://lnkd.in/eCUMT5Rw #cookies #adtech #cookiedeprecation #cookieless

Time's up on cookies 🍪 ! Are your advertisers ready? Dstillery offers the only cookie-less behavioral targeting solution on the market and it's ready to activate today. With our patented ID-free® technology, you get privacy-safe behavioral targeting with no user tracking involved, that actually performs for your campaign. Let's talk about how!

The AdTech word of the day is … Behavioral Targeting! It uses data collected from an individual’s online behavior (like pages they visit, pages they spend time on, and links they click) to create personalized advertisements. While old, third-party methods watch users across websites without their permission, fullthrottle.ai™️ gets first-party consent from each user on a per-site basis. 🔒 It’s one of the many ways we’re protecting privacy for a brighter future of advertising. ☀️ #adtargeting #privacyfirst

As the #digitaladvertising landscape evolves, we're witnessing a pivotal shift from behavioral to contextual targeting. Our latest blog at Mavern Media dives into this transition, highlighting how AI-driven contextual strategies are becoming the go-to for privacy-conscious, effective advertising. Discover how we're leveraging these advancements to keep our clients ahead in the ever-changing digital world. #ContextualTargeting #DigitalMarketing #PrivacyFirst #MavernMedia https://lnkd.in/eQNSMKcF

Curious how your customers actually interact with your website? Understand your customer's journey like you didn't know was possible. fullthrottle.ai's tech lets you see behind the curtain, then make smart marketing decisions based on facts not speculation.

TikTok has developed into a potent instrument for advertising and a platform for amusement and self-expression. In this blog post, we delve into TikTok advertising, looking at the different ad formats, targeting choices, campaign setup, creative approaches, performance measurement, and best practices you need to know. After reading, you will know how to use TikTok ads to build your brand. #tiktokmarketing #socialmediamarketing https://hubs.la/Q02dNLHP0