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Our research has shown repeatedly that consumers are split between a focus on health and indulgence when eating out, but when it comes to making that final menu decision, indulgence consistently wins out. Three in four consumers (74%) say they’re more likely to try a new menu item if it’s indulgent, compared with 26% of those that would say they were more likely to try a new menu item if it was healthy. This is despite the fact that consumers are virtually evenly split when asked if healthy vs. indulgent offerings are “very motivating” on menus. Sure, it’s important to offer healthy menu options, but new items that lean toward the rich and satisfying will likely prove more popular, as most customers will opt for a splurge when they eat out. #coolstat #menudevelopment #restaurants

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