We are joining forces with Blockgraph to revolutionize healthcare advertising measurement in a cookieless world. This collaboration aims to tackle data loss and inefficiency, enhancing the impact of connected TV marketing campaigns. With our tokenization technology and Blockgraph's data collaboration platform, analytics companies can now precisely measure script lift and optimize reach and frequency, with support for adhering to stringent privacy standards. This innovative approach will drive better patient outcomes by increasing awareness of new therapies and improving adherence. Learn more here: https://hubs.ly/Q02G6db70
Chris Edwards
1mo
Great announcement here Scott Ronay!
Marketing Leader for at Datavant
1moA great partnership, congrats, everyone!