DataWeave’s Post

In an era of deep fakes and clickbait, authenticity is crucial. Giving your brand a human touch is the best trust-building decision you can make. Here are a few ways to humanise your brand to build trust, and you can start actioning straight away. 1. Respond quickly and with empathy to customer enquiries. 2. Create content that tells a story and hits the feels. 3. Actively seek and act on customer feedback. https://lnkd.in/gxazA9Rf #branding #marketing #trust

I was doing some tidying at my parent’s place at the weekend and was struck by the strength of memories evoked by the smell of their laundry. It got me thinking whether there’s a correlation between smell and branding and it turns out there is a whole industry dedicated to this, particularly in the US. The writer of this report claims to have independent reports from clients revealing ·        A 20% increase in customer satisfaction scores ·        An 11% daily increase in retail store sales ·        An 8% improvement in food quality satisfaction scores, without making any changes to the food served Definitely worth a read if you have a bricks-and-mortar business. https://lnkd.in/em4HrJh8. #marketingyoursmallbusiness #scentmarketing

One of the biggest mistakes a brand can make is not focusing enough on the customers who know and love your product already! Check out my article on how to keep your customers coming back ⬇️

💡 Master Brand Monitoring: Strategies for Success Struggling to keep track of your brand’s reputation amidst the digital overload? 🌐 In today's fast-paced world, sifting through endless data to find what truly matters can be daunting. Uncover how consumer insights from online reviews can cut through the noise and provide valuable, actionable information. Discover how leveraging verified customer feedback can help you enhance customer satisfaction, boost product development, and stay ahead of the competition. 🚀 Read more from our own Raz Michaeli to learn how to elevate your brand monitoring game today: https://hubs.la/Q02H22WS0 #Brands #BrandMonitoring #ECommerce #ConsumerInsights

⭐ Strong brand trust = strong sales 🚫 Low brand trust = low sales Customers want to trust the brands they're buying from. They prefer shopping partners who meet expectations and make consumers feel comfortable. Without trust, they'll abandon their carts. Read our latest blog to learn how to build brand trust (and how to maintain it). https://hubs.li/Q02mGywF0

Like it or not, we inhabit a time where one click shares your mistakes with millions. In my latest article on #CustomerThink, I argue that addressing issues head-on with empathy and proactive strategies is the key to building a strong brand reputation: ✔ Engage with dissatisfied customers empathetically to build trust and loyalty. ✔ Regularly collect feedback to identify systemic issues and opportunities for improvement. ✔ Empower your team with the skills to turn complaints into positive experiences. Discover how to make your customers feel truly heard and understood – it’s the smartest long-term investment there is. #reputation #brand #strategy https://lnkd.in/eMUmqnZu  

Discover the best strategies to raise your brand awareness, from leveraging social media to optimizing your website for search engines and fostering customer loyalty. Learn how to stand out in a competitive market.

Consistent, well-handled customer queries are as important, if not more so, than a good, high-recall, 360-degree brand campaign. This has to be one of the most important lessons I've learnt in a decade of building brands. When most people think of brand building, the top of mind recall is working with celebrities, glamorous shoots, good-looking campaigns, exciting events/IPs, creating viral content, and other pathbreaking creative work. Yes, these elements are very much the core of brand building, but they are just the icing on the cake. Genuine brand building is an all-encompassing activity, not limited only to advertising and communications. It involves every customer touchpoint. It starts with a well-thought-out product that perfectly fills a need gap, followed by a smooth and pleasant initial experience. This continues with the product consistently adding value and, most importantly, extends to after-sales service. Think of it as a customer… Imagine you order food from your favorite app and whenever you need to chat/speak with customer support, they terribly disappoint you; you buy a luxury car from a brand you love and repeatedly run into a terrible servicing team; or you buy expensive branded clothes online and are unable to return a faulty piece due to some policy in fine print which you missed. You would likely forget all the positive campaigns the brand has run and instead tell ten of your friends about your harrowing experiences. You will not recommend the brand, moving you from a promoter to a passive, if not a detractor. Brand teams need to work closely with post-sales servicing teams and dive deep into the nuances of how they communicate with customers, training them on brand tonality and hence the keywords to use. These sessions shouldn’t just focus on troubleshooting but should ensure that every interaction reflects the brand’s voice and values. Spending time with the calling and email teams and investing in curated training programs to instill passion for the brand should be inherent in any brand team's key objectives. Soft skills are imperative, but the training can’t stop there. Assuming the product is exceptionally good, post-sales service needs to be a sharp reflection of the brand ethos and promise, to be able to convert brand lovers into brand loyalists. Brand campaigns show customers a dream; consistent on-brand post-sales services make the dream come true. #brandbuilding #marketing #advertisiting #customerexperience #onbrandcustomerservice #onbrand #brand

In marketing, understanding how consumers think and make decisions is crucial. One interesting phenomenon that influences consumer choices is the Decoy Effect. What is the Decoy Effect? The Decoy Effect is a cognitive bias where consumers prefer an option when a less desirable option (the "decoy") is present. The decoy serves as a reference point, making the preferred option more appealing. How does it work in Marketing? Marketers use the Decoy Effect to influence consumer choices by offering a decoy option alongside their main product or service. - Creates a perceived value difference between options - Increases sales of the preferred option - Enhances brand image and differentiation Examples: - Pricing: A higher-priced "premium" option makes a mid-range option appear more reasonably priced. - Product features: A basic version highlights the benefits of a more feature-rich option. - Service packages: A limited "standard" package increases sales of a more comprehensive "deluxe" package. Real-life example: Domino's offers three pizza options: 1. Budget Friendly (decoy): Fewer toppings, lower price (₹200-₹300) 2. Deluxe (preferred option): More toppings, higher price (₹400-₹500) 3. Premium (high-end option): Highest quality ingredients, highest price (₹600-₹700) By offering the Budget Friendly option, Domino's makes the Deluxe option appear more reasonably priced and appealing, increasing its sales. Conclusion: The Decoy Effect is a powerful tool for marketers to influence consumer choices, drive sales, and enhance brand image. By understanding and applying this cognitive bias, businesses can develop effective marketing strategies. #DecoyEffect #MarketingStrategy #ConsumerBehavior #MarketingInsights

⏳📬 Transform Time into an Asset in Consumer Decisions. Time perception plays a critical role in consumer decision-making. Learn how strategic direct mail copy can empower consumers by giving them control, turning potential barriers into assets. Dive into insights on leveraging time in brand strategy for more effective engagement. Discover how to stop the clock on consumer time barriers: https://bit.ly/3HSyMqj #ConsumerBehavior #DirectMail #BrandStrategy #AllegraAlpena