Dave Rathmanner’s Post

🎙 006 Backlinks at scale, fantastic content: The sixth episode of the weekly Optimize podcast just dropped. This was a special one for me. In our sixth episode, I sat down with Dave Rathmanner of Upper9Media. Dave is a good friend, former colleague, and my go-to on #SEO. Dave has built a portfolio of his own web properties and has worked as a consultant for a number of amazing brands. Simply put, when I have a question about content/SEO I go to Dave first. His insight and perspective are unmatched. In episode #6, we have a fantastic conversation where we: - Reflect on the changing costs to develop a successful organic search channel in 2023 - Debate the importance of backlinks, and provide techniques to build them successfully regardless of scale - Discuss how to utilize free data sources and current news cycles to create irresistible content The episode is live wherever you listen to podcasts. Here are a few links: - Spotify --> https://lnkd.in/dQzZMAEk - Apple Music --> https://lnkd.in/dUMnXiBH - Youtube (if you’d like to see the video too) --> https://lnkd.in/dqQtstZW Next week, we chat with Shaun Hinklein, Head of SEO at Ramp! That episode will drop on 7/19. Of course, this episode is brought to you by one of my favorite tools, Positional. If you don’t know by now, I co-founded Positional about ~5 months ago, and we’ve built a special toolset for content/SEO teams. If you are a listener of the podcast, shoot us a note at podcast (at) positional (dot) com with “podcast” in the subject line, and we will prioritize you for early access to our private beta.