Dave Westburg’s Post

Here's a list of  North American bulletin/poster companies ranked by digital faces.    Some comments. - This list includes billboards only and not place based and transit. - The count is based on display faces not flips so 1 digitial display counts as 1. - We based the list of a review of websites and emails to company execs.  If a company didn't respond they are not on the list. #2024ranking #digitalbillboards

Here's a list of 435 North American bulletin/poster companies ranked by digital faces.    Some comments. - This list includes billboards only and not place based and transit. - The count is based on display faces not flips so 1 digitial display counts as 1. - We based the list of a review of websites and emails to company execs.  If a company didn't respond they are not on the list. #2024ranking #digitalbillboards

Billboards need visibility to succeed. Protecting visibility with lease terms or a Visibility Easement is crucial for drawing advertisers and maintaining success. At Hamlin | Cody, our experienced attorneys can protect your billboard's visibility and investments. Read our blog to find out more on to ensure that your billboard remains visible and successful : https://lnkd.in/gkShVgpb #Billboards #Easements #VisibilityMatters

Number of new billboards may not be growing in big cities, but it is in rural areas (Billboard Insider): Billboard Insider noted that the number of net faces increased by 3% during 2023 after reviewing 414 US roadside out of home companies. And 73% of Billboard Insider readers have increased their billboard displays over the past year. Here are our poll results. #DOOH #digitalbillboards #digitalsignage

𝐀𝐫𝐞 𝐁𝐢𝐥𝐥𝐛𝐨𝐚𝐫𝐝𝐬 𝐃𝐞𝐚𝐝? Let’s be honest: when you’re in the car, are you really staring at billboards? Or are you sneaking a peek at your phone, pretending that law “Not using your phone while driving law? (factually largely ignored) Billboards used to be great for catching your attention. But now? They’re more like background scenery while you scroll through memes, check out cat videos, or text your new side piece. Sure, not everyone’s glued to their phone (Hi, responsible drivers!). But let’s face it, a lot of people are. So, where does that leave our old friend, the billboard? It’s clear that the way we capture attention has changed. As marketers, we need to think about where our audience's focus really is and how to engage them in those spaces. I think Radio is under utilised these days. Cost effective too! (but that's another story) So, what do you think? Are billboards still in the game, or are they just trying to photobomb your next selfie?  #billboards  #attention  #marketing

There’s no such thing as a “stupid question” – except for maybe the one you don’t ask. Here’s some of the most frequently asked about billboards.

There’s no such thing as a “stupid question” – except for maybe the one you don’t ask. Here’s some of the most frequently asked about billboards.

🪧Here’s an example of billboards done right. The creative is eye-catching, clear and catchy. More importantly, billboards are a great channel for Brightline Trains. 🚊 Their audience is *local commuters*. A billboard is the best way to reach local commuters. For the same reason, billboards are a great choice for a McDonalds or Starbucks right off the highway. Or, an accident attorney that can layer in accident data. But, if local commuters aren’t your target, why a billboard? Instead: ✅ Focus on where your audicne is and how they look for services like yours. #marketing #creative #adinspiration

I’ve got several questions about Houston Billboards: Has anybody else noticed the disproportionate amount of Houston Billboards advertising personal injury attorneys? Why has this specific profession cornered the billboard market? What is their ROI? Do they gain that many clients to justify that much money spent on billboards? Pusch & Nguyen has at least 50 billboards I’ve seen all over Houston. I know those range between 3K-9K depending on where they are. Have other types of businesses just been outbid for these spots? I’m very curious as I’ve seen these trend more and more. Out of the thousands of businesses in Houston, why are personal injury lawyers cornering the billboard market? Please note: I have absolutely no issue with personal injury attorneys, I just want answers.