Business Development Director @ Collinson Valuedynamx | Loyalty, Strategy, Partnerships
#Personalised offers are 15x better! At Collinson Valuedynamx we quietly launched our Offer Recommenders at the end of last year and the initial results are impressive...with personalised offers driving 15x more transactions than generic offers. We knew they'd outperform but it's good to have a stat to finally prove it! ➡ We have a merchant network of 10,000+ brands in 25+ markets so focus on relevancy as priority #1 🎯 ➡ Our proprietary Offer Recommenders are powered by #machinelearning so get more effective over time 📈 ➡ We have a number of #ml and #ai use cases on the roadmap to make it quicker and easier for consumers to maximise their rewards with their everyday shopping - watch this space 🕶 ➡ Shout out to the team making it happen James Miller 🙋🏻♂️ Jean Ortiz Perez Alice Wynne Stephanie Win-Hamer 👏 ➡ Get in touch if want to chat around driving more value for your loyalty proposition ☎
Tom Sumner
7mo
Very interesting Dave! I am 100% of the mind that the way to win in loyalty is to focus on personalisation as opposed to tactical offers.
| Product Leader | Travel Nerd |
7mo#better