Dave Richardson’s Post

Brands that stay in motion keep growing. At WG, we help new and classic brands adapt to a new brand building playbook. Today’s leading brands build distinction and engagement by expressing their core benefit in new and fresh ways. If your brand is standing still, you’ll get left behind. Let’s find your brand’s next chapter together. Katie Waterson | Maggie Garner #WorkWithWG #BrandBuilding #TheWGDifference

Great brands stand out, but more importantly they stand for something. When was the last time bland stood out or stood for something? www.canyonbrand.com #canyonbrand #BrandStrategy #BrandPersonality #BrandNaming#BrandIdentity #BrandEnvironment #BrandExperience#BrandCommunications #BrandOnline

Discover the transformative power of rebranding through the recent evolution of Lyle's Golden Syrup. Transitioning from a traditional image steeped in history to a modern, refined depiction, the brand's journey exemplifies the importance of staying relevant in today's dynamic marketplace. By balancing heritage with contemporary sensibilities, Lyle's Golden Syrup revitalised its visual identity. It strengthened its connection with consumers, showcasing the strategic value of embracing change in the pursuit of enduring success. Read our blog to discover more! https://lnkd.in/eFiNKWjj #Branding #Rebranding #MarketingStrategy

It’s a bit of a cliché, but the start of a new year really does serve as a natural and symbolic point for brands to assess their past performance, set new goals, and make plans for the upcoming year. Read more in my blog: https://lnkd.in/duanB7Us #brand #brandstrategy #sme #newyear2024 #phoenixbrandstudio

From CSA to CST: A Brand Evolution 🌟 Keeping true to their colors while embracing a fresh identity. Check out their journey of transformation! #BrandEvolution #IdentityRevamp #BrandingRenewal #TransformationalBrand #BrandOverhaul #IdentityMakeover #BrandingRevolution #BrandRenovation

In a recent NYT article, the story of Beautycounter and Carlyle Group is a case study on misunderstanding the importance of staying true to a brand's essence. The downfall of a once-promising partnership serves as a stark reminder of the critical role brand identity plays in business success. 📉 At BrainWave Advisors, we understand the significance of protecting and nurturing a brand's essence. Our team works tirelessly to help businesses align their strategies with their core values, ensuring long-term success and sustainability. 💼 Let's learn from the mistakes of others and prioritize brand authenticity and integrity in our own ventures. #BrandEssence #BusinessSuccess #BrainWaveAdvisors #BrandConsultancy #NYTInsights 🚀 https://lnkd.in/eUrjBrKE

By embracing mascots as dynamic ambassadors, brands can foster more emotional connections. The latest article from Coley Porter Bell's Jenn Szekely looks at why mascots still make brand magic. –> https://okt.to/Y5flEK

Brand evolution doesn't have to mean a complete overhaul. In our latest case study on Dunkin', we explore how consistency and strategic innovation can breathe new life into an established brand identity. Rather than tearing down what came before, Dunkin' has carefully built upon their core essence, evolving to meet changing consumer needs without sacrificing their authentic roots. There are invaluable lessons to be learned here about fostering sustainable brand growth. Read our full Dunkin' case study to discover their secrets for yourself. And if you found it helpful, be sure to share it with your friends. Sometimes, brand evolution is less about reinvention and more about measured, intentional progress. Dunkin's story is proof of that principle in action. Discover it now at our Resource Page on our website! #brandingevolution #brandevolution #brandingtips #dunkin #dunkindonuts #influencerbranding #individualbranding #tmbco

Uncensored Brand Opinion #26: Brands that believe virility is the only key to success are the hare and not the tortoise. (And we all know what happened to that guy.) #brandingtips #marketingtips #marketingagency #brandvirality

What Sets You Apart: Understanding the Branding Distinction #BrandTransformation #ElevateYourBrand #BrandMakeover #RebrandingJourney #TransformYourBrand #BrandingEvolution #BrandRevamp #NewBrandLook #BrandUpgrade #IdentityShift #FromOldToBold #BrandNewYou #BrandRedefinition #ElevateIdentity #TransformedBranding #ModernBranding #LevelUpYourBrand #RebrandingStrategy #BrandFaceLift #ShiftYourBrand #BrandingRevolution #InnovateYourBrand #RebrandingSuccess #BoldNewBranding #IdentityEvolution #RevitalizeYourBrand #FreshBrandingPerspectives #FromGenericToIconic #BrandingMastery #creativephy