David Cramer’s Post

For me, the true treasures of this holiday season are moments with family and friends.    The holidays are very busy for many of us. But whether it's work family or home family, think about taking a break from the outside world to connect with cherished people.    I know I’m going to take time to create memories and strengthen the bonds that mean so much to me.         #HolidaySeason #FamilyTime #CherishMoments #Friends #NSAStorage   

At NSA Storage, our stable and healthy customer base allows us to effectively implement revenue management strategies. I'm particularly excited about our tech-driven approach. Our revenue management team utilizes AI technology to be much more efficient at what they're doing today versus where we were 2 or 3 years ago. We're able to identify market trends and react to them faster than ever before. Despite challenges like high interest rates and a competitive market, we have a positive outlook and continue to invest in technology to enhance future results. I'm confident that the investments in tech that we're making today will continue to enhance our results going forward. #technology #AI #management #revenue #NSAStorage

As CEO of NSA Storage, I’m anticipating 2024 with optimism.    Business is an ever-changing landscape and we know that external factors like the economy, housing market and interest rates bring their own challenges.     We continue to look at what we can do to adapt to these factors that are outside of our control, such as doubling down on improving our processes and continuing to invest in technology.     Ours is a culture of continual learning and adaptation. Tech is not a static solution. It evolves with our business and customer needs.     As we venture into 2024, we’ll embrace tech opportunities to elevate our team's capabilities, allowing them to focus on more strategic tasks and providing even better customer service.     #2024Outlook #AdaptAndThrive #Resilience #Technology #NSAStorage    

Given the size of NSA Storage and how quickly we’ve grown, it’s key that foundationally we are rock solid.     To that end, we have an ongoing theme at NSA Storage. People, process and platforms.    We invest in making sure that we have the right technology and platforms in place. And, of course, that we have the right talent on our teams to facilitate improvements in process.     The 3 P’s, as we call them, are so important to us that we have plans built around them. Our teams are really focused on making sure we’re growing organically and operating as solidly as we can while we’re in a challenging market for external growth.     With our rock-solid foundation, we’re excited about what our future looks like and where we’re headed.     #growth #teams #technology #future #NSAStorage

Everyone’s welcome at Ilka’s holiday table. And with the support of her local food pantry, there’s enough food to go around. NSA Storage is proud to be a part of the movement to end hunger. Join us and you can help families bring meals home this holiday season. Learn more at feedingamerica.org/holiday. #FeedingAmerica #family #holidays #endhunger #NSAStorage

I am pleased to announce that Tamara Fischer, our Executive Chair of the Board of Trustees at NSA Storage, has been reelected to the 2024 leadership team at Nareit.   Nareit’s mission is to advocate for REIT-based real estate investment and Tammy will continue her role as a Member of the Executive Board.   Her long-time dedication to NSA Storage has been invaluable in guiding our company towards success.   Equally invaluable is the growing presence of women leaders within our company. Tammy is just one example of the many talented and accomplished women who make a significant impact at NSA Storage.   In fact, approximately 42% of our senior management team are women.   Diversity and inclusion are not just buzzwords here. They're a fundamental part of our culture.     #Leadership #Diversity #Nareit2024 #WomenInLeadership #NSAStorage

A cross-section of our teams met to talk about our favorite brands, outside of self-storage, and how these brands could inspire us at NSA Storage. A few brands that came up were Nordstrom’s, Southwest Airlines, Starbucks and Zapier.     First off, self-storage is a business that is all about helping people. Also, our company culture is centered around people—our customers, our employees, our investors. So, it’s not surprising that a people-focus is what bubbled to the top.     We were actually quite pleased to see that the insights we came up with are what we already focus on in our business model.    For example, prioritizing employee well-being is not just altruistic, it's a strategic move. Happy employees often go above and beyond to ensure customer satisfaction.    And, a seamless and convenient customer experience, from online reservations to move-in day, enhances customer satisfaction and builds trust.    It was strong reinforcement for us to keep innovating on how we can apply these principles to our business.     As we head toward 2024, we’ll continue to focus on creating an even better environment where employees are genuinely happy, proud of their work and deliver outstanding service. Another continuing focal point for 2024 is enhancing our processes to be even more flexible, convenient, seamless and faster for our customers.    #brands #people #customerservice #workculture #employeewellbeing #NSAStorage 

About 80% of our customers come from within a three-mile radius of the property they’re storing at.     This means that our unique business model, which allows us to bring regional self-storage operators together, is a great advantage to NSA Storage.     That’s because, while NSA Storage operates nationally, these local, regional brands that have been in their specific markets for 20, 25 years, have a very strong community presence. Their brands are highly recognizable in their markets and they have a history of great customer service.     What we do is make sure that we have the right platforms so these regional brands can be maximized. For example, marketing platforms, revenue management platforms and centralized call centers. We’ve spent a lot of time building these technologies.     The result is that we can take a regional brand, add sophisticated platforms to it and really make it operate at an even higher level.     We’re not the only segment to think about multiple brands. Hotel chains and restaurants have been doing it for decades. At NSA Storage, we know our business model works well and we’ve had enormous success over the past several years.    #customerservice #community #marketing #technology #NSAStorage 

At NSA Storage we are dedicated to reducing our carbon footprint and overall impact on the environment through our commitment to environmental stewardship. Over the past 5 years, we have focused on upgrading our properties to LED lighting, resulting in over 900 of our properties now benefitting from this change. That’s an estimated 19 million kWh of energy savings. We also have 19 properties equipped with solar installations with a goal to increase the number of properties with on-site solar 375% by 2027. This will reduce energy costs, energy usage and provide energy to our communities. Our digital lease initiative across the majority of our portfolio saves over 1.2 million sheets of paper annually. We’ve also worked with our waste management vendors to right-size trash containers and reduce the frequency of pick-ups to minimize greenhouse gas emissions. We protect water resources through conservation measures by utilizing water-saving plumbing devices and incorporating native landscaping features which require minimal water usage. NSA Storage is consistently evaluating and implementing sustainable materials and practices in our operations that protect the environment and reduce our impact. Cost efficient efforts not only benefit the environment, but also our stakeholders, employees and the communities we serve.  #solar #waterconservation #savetrees #energysavings #nsastorage

I’ve been thinking lately about X factors. It’s no secret that self storage is a highly competitive business. As a CEO, it’s my job to know what the variables are within NSA Storage that have significant impact on our business and set us apart from the competition. In other words, our X factors. One that really sets us apart is our unique structure. NSA Storage was formed by bringing regional operators together. We call them PROs—Participating Regional Operators. PROs are people who’ve been in the self storage industry for a long time, have established portfolios and have formed customer-focused teams. In other words, PROs have long track records of success. We’ve grown to 12 PROs and brands in our ten years. X factors born from our structure are: 1.      Family-Grown Roots: We cherish our family-grown business origins, partnering with local brands. 2.      Entrepreneurial PROs: Our PROs bring an entrepreneurial spirit, driving our commitment to excellence. 3.      Collaborative Best Practices: We thrive on sharing best practices, fueling continuous improvement. 4.      Local Brands, Personal Touch: Our local brands are part of the communities we serve, so we’re able to provide our customers with that all-too-rare personal touch. In a world of impersonal interactions and corporate rigidity, we're a warm group of professionals and entrepreneurs. And that is an X factor of which we are exceptionally proud. #nsastorage #selfstorage #entreprenuers #management #culture