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Experienced Pe backed healthcare services executive

DaveKlinkConsulting.com What’s your company mission? Last week I mentioned in a post there are 3 to 4 really important things companies need to do to foster success. This week’s post will focus on, what I would consider, one of the top items to have in place. One of the most important things I learned on summer vacation (40 years in healthcare) is the importance of a company mission. A company’s mission can ensure a culture of performance, consistency in employee behavior, and clarity of what’s important (companies of any size – it’s important in companies of 10 employees to 70,000+). I use the word ‘can’ ensure all those things because having a mission statement alone means nothing if no one lives it. If a company doesn’t have a meaningful and clear mission (statement), then what do employees use as a compass when making decisions or figuring out a proposed outcome? Well intentioned employees will do the best they can but there will not be a consistency of what’s important, or outcomes that support company goals. I worked for an amazing company (MedExpress Urgent Care) that grew from 40 to 250 locations in my tenure and was extremely successful (patients and the P&L support that statement). How? There was clarity in expectations surrounding the mission. We were all responsible for the execution and measurable outcomes (our performance was judged based on the outcomes of these expectations). The best example of this is how the CEO and leadership rallied everyone in the organization around the mission: “Great care, fast, in a warm and welcoming environment”. Side note, still burned into my brain even after leaving there 7 years ago. At the time, I was a Vp of Operations responsible for 100 or so locations. I had clarity of responsibility and duty. Having the statement alone isn’t good enough of course. You need to tie the mission to measurable outcomes. There are always plenty of measures that are important (and need to exist) but boiling it down to some of the most important from the mission statement was simple at MedExpress: Great Care – defined from surveying patients leading to a Net Promoter scores per location and provider. We used these scores to coach and reveal opportunities and successes at each location. Fast – defined by something we called “Through-put time”, time the patient spent in the center from check-in to check-out. Living the mission, it wasn’t unusual for the CEO to call me on a Sunday morning asking why average ‘through-put’ time for a certain location was higher than our standard, that’s how much we lived the mission. Warm and welcoming environment – defined by a couple items such as the surveying of patients, how they felt about their experience as well as internal ‘grading’ systems. Of course, these things need to be institutionalized, engrained in the DNA of everyone. The punchline…Organizations need clarity of mission, definition of what’s important, and a culture of accountability surrounding the mission.

Dave Klink

Dave Klink

daveklinkconsulting.com

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