DAVID KOMA LONDON’s Post

Why Todd Snyder Succeeds While Others Fail: Niche Appeal in Menswear #Fashion ?? While many American fashion #retailers are struggling, Todd Snyder is experiencing a surge in sales. This success can be attributed to several key factors: Targeting a specific niche: Unlike high-fashion brands that cater to a trendy, fashion-forward audience, Todd Snyder focuses on the upper-middle-class market. This segment desires classic, well-made clothing with a touch of modern flair. They prioritize quality and versatility over fleeting trends. Filling the gap between J.Crew and #luxury: Snyder's background at J.Crew, known for its accessible take on preppy style, informs his brand's aesthetic. Todd Snyder offers a step up in quality and price point compared to #JCrew, but remains more affordable than luxury menswear brands. This sweet spot attracts a customer who appreciates elevated basics without the luxury markup. Modern take on traditional menswear: The brand offers a contemporary interpretation of menswear staples. Think: a flattering slim-fit suit with a nod to timeless tailoring, or a playful floral shirt that evokes a relaxed summer vibe. This balance of familiar silhouettes with subtle updates keeps the clothing relevant and appealing to a wider range of ages. Industry Insights: The rise of casualization: Formal wear has declined in popularity in recent years, with a growing emphasis on comfort and versatility. Todd Snyder caters to this shift by offering elevated casual pieces that can be dressed up or down. Experience over trends: Today's #consumers, especially those in the upper-middle class, often prioritize quality and experiences over following fleeting trends. Todd Snyder focuses on creating timeless pieces that will last for years, aligning with this shift in consumer behavior. Brand References: J.Crew: Once a leader in accessible Americana style, J.Crew's struggles highlight the challenges of fast fashion and catering to ever-changing trends. Todd Snyder's focus on quality and elevated basics positions it as a more sustainable alternative. Luxury menswear brands: Think established names like TOM FORD FASHION or Brunello Cucinelli Cucinelli. These brands offer superior quality and craftsmanship, but at a significantly higher price point. Todd Snyder provides a more attainable alternative for those seeking well-made clothing without the luxury price tag. By understanding its target market and offering a unique value proposition, #ToddSnyder has carved out a successful niche in the #menswear landscape. Their focus on quality, timeless style, and a modern interpretation of classics resonates with today's upper-middle-class consumer. #Marketing #Brand #Strategy #Retail #tomford #cmoinsights #leadership #linkedinnews

If you want a competent and relatively concise overview of the influences in menswear since 1945, read this piece from the ⁦‪@nytimes‬⁩. #thefashionlawyer

Another step on the transformational journey. Welcome Callum Briggs #NotJustAnyJob

Core Competence and Competitive Advantage of Louis Philippe Louis Philippe excels in quality craftsmanship, sophisticated design, and contemporary fashion, giving it a competitive edge in the premium men's apparel market. Its distinctive blend of classic and modern styles and strong brand presence contribute to its success. VRIN framework of Louis Philippe 🔹Value: Louis Philippe provides high-quality and stylish menswear, meeting the preferences of its target market. The brand's emphasis on superior craftsmanship and premium materials adds significant value to its products. 🔹Rarity: Louis Philippe's approach to design and quality craftsmanship sets it apart in the fashion industry. Its unique blend of classic and contemporary styles creates a rare and distinctive offering compared to competitors. 🔹Inimitability: Louis Philippe's expertise in design, manufacturing processes, and brand image makes it challenging for competitors to replicate its success. The brand has developed a reputation for exclusive and sophisticated menswear that is not easily imitated. 🔹Non-substitutability: The distinctive features and brand image of Louis Philippe make it non-substitutable for consumers seeking premium menswear. The emotional connection and trust associated with the brand contribute to its non-substitutable nature. Louis Philippe's VRIN framework advantage lies in its unique value proposition, rarity in the premium men's apparel market, inimitability through quality and brand strength, and non-substitutability, making it a formidable player in the industry. This VRIN analysis is closely linked to the concept of core competence. The VRIN criteria validate that this core competence provides a sustainable competitive advantage for the brand. #AshlySusanThomas #louisphilippe #mba2022-24 #MBAFebruary2024 #IStrategicManagement #druva #ekta Dr. Sudeep B. Chandramana MACFAST (Mar Athanasios College for Advanced Studies Tiruvalla)

Tailored Suits might not by a daily uniform requirement in most work places anymore but they still have a place and can help you express your unique style. Check out this article outlining how menswear is evolving: 👇 https://lnkd.in/ecUBswui

Redefining the New Formal: The Evolution of Business Dressing in Menswear #lvmh #louisvuitton #dressforsuccess #businessdresssing #menswear #fashioneditor #digitalmagazine #fashionblog #americanfashiondirector #stylelujo #pharrellwilliams #stylelujo #luxury #craftmanship #midseason #relaxedcuts

Great feature in Forbes: "I recently came across an forward-thinking menswear item from Collars & Co. The progressive brand has changed the game in the shirting industry. They developed an original dress-collar polo. Essentially, it is a comfortable stretch polo shirt with a structured dress collar. The style provides a hassle-free way to look polished with all the benefits of a classic dress shirt. I own one and I fully endorse the item. More importantly, I am interested in watching this brands development - moving into the near future." https://lnkd.in/efPs5umr

This comprehensive style guide explores the journey of stylish cargo pants, highlighting their functionality, style versatility, and how they have become an indispensable part of modern menswear. #Mensfashion #Brand #BeyoungClothes #Medium #Outfits #Apparel #Fashion2024 #Onlineshopping #Clothing

Here’s How June’s Menswear Season is Evolving the Face of Fashion The Impression breaks down what debuts and departures, anniversaries, ones-to-watch, celebrations and conversations to earmark for what is set to be another thought-provoking season as we continue to ask the question of what is the future of menswear? And how will men express themselves, through the medium of fashion, in 2025? https://lnkd.in/gWdrw486

Delighted to see one of our partner brand's here at SmartMark Limited, Charles Tyrwhitt , taking a bold step by offering rentals through John Lewis! This is a brilliant move that I believe will be incredibly successful, especially as the demand for men's rental fashion surges in the wake of the global recession. The rental market is booming, and for good reason. In 2020, the global online clothing rental market was valued at around $1.26 billion, and it’s projected to skyrocket to $1.96 billion by 2026, with a robust annual growth rate of 8.7%. This trend reflects a shift in consumer preferences towards renting high-quality clothing for special occasions or short-term use rather than committing to full purchases. But it’s not just about the numbers—sustainability is at the heart of this movement. The fashion industry notoriously contributes to about 10% of global carbon emissions and nearly 20% of wastewater. By embracing rental options, brands like Charles Tyrwhitt are pioneering efforts to tackle these environmental challenges. Renting clothing can dramatically reduce waste and cut down on the fast fashion frenzy, promoting a more sustainable, circular economy. Moreover, rentals provide a fantastic way for consumers to access premium apparel without breaking the bank. This model is particularly attractive during tough economic times, offering both affordability and flexibility. Kudos to Charles Tyrwhitt for leading the charge in this space! I’m excited to see the positive ripple effects this will have on both the market and our planet.