David M. Edmonds Jr’s Post

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Creative Insights into Themed Entertainment

It's Mardi-Gras-at-the-theme-parks season again! Six Flags Fiesta Texas is (one of?) the first to start up this year - weekends now through March - proving once again that seasonal festivals are a great way to extend a park's shoulder seasons and drive repeat visits. The park has been open year-round for the last several seasons, but without the seasonal events of Holiday in the Park following Halloween or Mardi Gras leading into Spring Break, how successful would those shoulder seasons be? (Hypothetical question - the answer is probably somewhere in the middle.) These types of events are especially important during winter when the weather can be unpredictable (there was snow last night in San Antonio). Too cold to run some of the major rides? That's OK - the entertainment and seasonal festivities are there to pick up the slack. I am glad to see more parks picking up on Spring Festivals - and glad its Mardi Gras season again. https://lnkd.in/eTsMhBgq #letsmakeplans #themedentertainment #themeparks #rollercoaster #mardigras

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Tay Mauro

Commercial Strategy | Experience Economy | Speaker | Ex-Disney, SeaWorld

2mo

Got to give my friends up at Busch Gardens in Virginia a shout-out for launching their Mardi Gras too! I think there is a direct flight from Dallas to Norfolk if you want to do a little tour!

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