David Jaquays’ Post

In the latest edition of our Sports Technology Spotlight series, we sat down with sports technology expert, Malcolm Lemmons of Vetted Sports. Vetted Sports is a sports technology media company providing news, insights, and analysis to industry professionals. In his first book, “Lessons from the Game”, Malcolm shared his personal experiences and obstacles in his athletic career. We asked him about AI, partnerships, and more trending topics in the sports tech industry. Read More from our conversation below. Link: https://lnkd.in/exTXhHuy #technology #startup #startupbusiness #sports #techstartup #sportstech #sportstechnology #interview #spectatorsports #trendingnews

Sports teams are exploding in value. But how do you value them? Unlike other traditional assets where investors would primarily look at things such as: • Revenue • Market size • EBITDA • Reputation • Marketing costs With sports assets, you have to also tie in things such as: • Real estate • Cultural value • Athlete brand relevance • Fan engagement • Unique touchpoints and experiences Investing in a sports team is different than other assets. The scarcity nature and exclusivity of owning a sports team are driving more institutional capital to the space, but I think understanding how sports play a role in various communities and within culture is key. Follow Vetted Sports for more about sports, tech, and investing 📩 ⬇️ https://lnkd.in/dUYVHG5y #sportsinvesting #sportsbusiness #sportsownership

Last week, I had the privilege of leading a conversation on digital content innovation with three sports technology trailblazers: Christopher Benyarko (EVP of NBA DTC Tech and Ops), Charlie Ebersol (CEO of Infinite Athlete), and Jon Klein (Co-Founder & CEO of HANG Media). Thank you for your insightful perspectives. Below are a few highlights from our discussion. 1. Chris pointed out that the current media and tech transformation presents an opportunity to innovate. The NBA is using technology to meet fans where they are. The integrated nature of NBA ID membership enables a deep understanding of the fanbase. The knowledge about each fan’s preferences unlocks ultra personalization. This approach works well for the NBA who has a particularly global, young, and diverse fanbase to serve. 2. Charlie made a strong case for the idea of transformational innovation. He noted that “the electric light did not come from the continuous improvement of candles”. By providing developers access to sports rights owners’ IP, Infinite Athlete is looking to unlock innovations that we have not thought of. 3. Jon emphasized the importance of creating a culture where everybody contributes to developing the solutions. In a landscape of rapid change, he emphasized how important it is to lean on team members and listen to fans/users. Jon came up with the concept for HANG but his team and the user base continue to shape the product. Thanks to Sports Business Journal and Next League for the opportunity to have this dialogue. #SBJTechWeek #ContentInnovation #SportsTech

Check out this new blog with Aaron Eisman for the Locker Room Labs Sports Technology Spotlight series. Aaron founded Eisman Digital Consulting, a social and digital media consulting firm, in 2019. He has over 10 years of experience working for Turner (Turner Broadcasting System, Inc), Bleacher Report, and the National Football League (NFL). In this conversation, he discussed his perspective on topics that are trending in the sports marketing industry. Read More Below 🔽 #technology #startup #startupbusiness #sports #techstartup #sportstech #sportstechnology #consulting #digitalmarketing #socialmedia #marketing #sportsmarketing #interview

“Can you be bullish on the sector and skeptical of the investment opportunity? I think so, and I am, because many of the driving factors in current sports valuations are facing significant future disruption.” Josh Walker Co-founder & CEO at Sports Innovation Lab, in his recent Sports Business Journal article “What Investors Miss About Sports As An Asset Class”

🚀 Introducing Hello Sports LLC: Redefining Sports Partnerships! 🏅 At Hello Sports LLC, we are dedicated to driving high-impact #sponsorships and creating innovative #activations that connect brands with the sports world in ways never seen before. Our focus is on delivering excellence by crafting unique experiences that engage fans, empower athletes, and deliver exceptional value for our partners. 🌟 What sets us apart? We are not just about sponsorships, but about #transformation. From cutting-edge technologies to AI-driven insights, we’re always looking to push the boundaries and bring the future of sports marketing to today’s fans. ⚽ Join the conversation: In the coming weeks, we will be sharing insights on some of the most exciting #trends in the industry, including: - AI in sports: How artificial intelligence is reshaping performance, fan engagement, and partnerships. - Emerging sports trends: What’s next for the industry, and where should your brand be looking? - Athlete partnerships: Collaborating with athletes to create meaningful connections. - New sports formats: Exploring fresh and dynamic ways to engage today’s sports audience. We’re thrilled to bring this fresh approach to the world of sports partnerships. Stay tuned for more insights and let’s redefine the #FutureOfSports together.

New sports leagues are launching all the time now, and you simply have to stop and wonder how much more can the system take. Each new venture needs investors, sponsors, media distribution, talent pipelines, venues, and merchandise/apparel deals. This is a far from an exhaustive list of leagues, events, and international properties who are making a push for sports fans' attention in the U.S. I realize the argument for this expansion is grounded in the goal of serving niche audiences, customizing partnership platforms and activations, and delivering premium experiences -- but all that takes capital. We spend a lot of time cutting fan data to reach these audiences and help these properties and their sponsors achieve scale. It's a crowded world, and better fan data can help engage these niche (and not-so-niche) audiences. As a sports fan, I love seeing the creativity of these new formats. I just wish I had time to watch it all. Sports Innovation Lab

🗣️ Harsh reality sports companies aren’t ready to accept: (avoid this mistake if you want to stay ahead) ↳ The demand for innovation in sports is high. ↳ Staying ahead means adapting faster than your competitors. What worked last year might not work today. It’s time to invest in digital transformation. Take Odense Boldklub as an example: ↳ 26,000 engaged fans. ↳ 1.3 million banner impressions yearly. Their digital transformation led to new commercial opportunities. Looking to create a comprehensive digital experience? Shoot me a DM, and I’ll share the exact framework we used. No strings attached. Cheers!

We were thrilled to have Ryan Shepard from Lockerverse join us last night at our meeting to dive into the transformative world of sports and fan engagement. Lockerverse is changing how fans interact with sports by merging culture, technology and passion into one dynamic platform. Here's an overview of what we learned: Lockerverse at a Glance  🚀 A platform that maximizes fan engagement and monetization. Lockerverse empowers sports organizations and athletes to connect more meaningfully with their fans through storytelling, exclusive content, live streams, and unique merchandise. Engagement & Monetization  🚀 With its innovative approach, Lockerverse offers tools for real-time interaction, premium content feeds and an exclusive merchandise store. It’s bringing the excitement of the game directly to the fans in new and interactive ways. Challenges & Solutions  🚀 Despite the sports industry's enthusiasm and loyalty, fragmentation and lack of effective engagement tools have been major hurdles. Lockerverse addresses these with its community-building model inspired by platforms like Twitch, focusing on direct connections and inclusive opportunities for all athletes. The Future of Fan Engagement  🚀 As the NIL (Name, Image, Likeness) markets continue to grow, tapping into this opportunity is crucial. Lockerverse sets the stage for a revolution in how sports organizations and athletes monetize their interactions and enhance fan experiences. Ryan inspired us to think differently about fan engagement and the potential for platforms like Lockerverse to change the game. A huge thank you to Ryan for sharing his insights and sparking a lively discussion among our members! #sportstech #fanengagement #NIL #lockerverse #athletemarketing

2023’s Game Changers: Pioneering Innovators Transforming the Sports Industry. "The sports world is no stranger to innovation, but 2023 has seen an exceptional surge in creative approaches and groundbreaking technology. Here’s a look at five organizations making an impact on the sports world." #innovation #sportstechnology #sportsbiz #gamechangers https://lnkd.in/gvyaHBT2