David Jasse’s Post

Clients say " I just need a video" and then at times they're surprised at the investment of time and money involved. Why does it take time and money to produce videos? First of all it's a process. You have to go through many ideas before you decide on the approach and content. Now you're deciding the level of production. Do you need client monitors, do you need a makeup artist, do you need actors, do you need to find locations or perhaps travel. What resolution cameras should you use, and how many? Ok now it's time to edit, you can edit any number of ways. Different lengths, different proportions. Are you matching brand guidelines, or perhaps you have to create them. Then there's revisions and more revisions. How many people are involved in coming to a final product. Love to partner with you on your next project, please remember it's a process! #contentcreators #videoproduction #postproduction

Hi, my name is Cem, the executive producer and CEO here at Amazen Films. In this video, I will show you how we approach each production to help you plan your next film more accurately. Although strategy, design, story creation, distribution, and promotion are vital and handled by our designated teams, I won’t delve into those details here. Let’s consider a testimonial, an interview, or even a simple music video. These can be achieved with an average camera operator, who typically works with a basic kit and a couple of lights to add depth and create a nicer atmosphere. However, if we have a simple story, perhaps for a social media post, we will require a better camera operator with storytelling know-how. They will need a location (which may have a cost), their kit, a story, and a shot list, which we also call a storyboard in bigger productions. These professionals will cost more, but the production is still fairly simple. It gets more complex when we start adding details to the story. For example, if we have actors, we will need a director with a wireless monitor to assess what is being captured. If the camera and actors need to be actively moving, we will probably need a focus puller with their own monitor to control the lens accurately. If the light at the location is insufficient or not helping the story, then a light technician and some lights may be needed. The location needs to be scouted and may require permits or negotiations with the owners and some decor with various additional props. The actors may need a hair and makeup artist and stylist to find their ideal outfit to help the story reach its ideal audience. As you can see, the list goes on and can grow exponentially. An average TV commercial requires approximately 50 creative, technical, and production crew members on set at all times. But it isn’t all bleak. There are many ways we can help manage the budget. If live action is too costly or not viable, a 2 or 3-dimensional animation and/or motion graphics can be the best alternative. As in this short example, it can even enhance the impact of a concept otherwise difficult to convey. Here you see a commercial for a new range of products that took us three days to shoot, with a smaller team but still 20-strong. Post-production, including editing, sound design, and color grading, took a further 4 to 5 days. This can give you some idea of the overall costs, considering the number of experts required to achieve the best results. It may still sound like a daunting task, but with an expert partner with a full internal vision like ours, anything is possible. All of us at Amazen Films will accompany you along the way in making the ideal decisions to achieve the best results. Want to up your video marketing efforts? Set up a consultation with us today: https://lnkd.in/d_SiUAh7 #digitalmarketing #videomarketing #brandgrowth #digitalcontent

"What’s the #1 secret to landing and keeping those high-ticket clients like Gatorade? It’s not just about making the coolest content. It’s about solving problems and creating real results. Sure, charging more might be tempting, but the real magic happens when you shift your focus. Think about this: When you invest in something, you expect results, right? Well, so does your client. Stop chasing the “cool” factor and start listening. Understand your client’s pain points and how you can alleviate them. 🧩 Your goal? To minimize their pain and inconvenience while delviering results that MATTER. If you can do that, they’ll keep coming back, again and again. Believe in yourself and your passion. Building and scaling a creative business or personal brand takes time and effort. Stay dedicated, show up, and understand that the journey to attract globally recognized clients isn’t always easy, but it’s definitely worth it. 🚀 Ready to make your dreams a reality? Focus on results, not just aesthetics, and watch your business soar. 🌟 Client: @gatoradeja @gatorade Agency: @nobox Production Company: @kyleloftusstudios Athletes: @original_ants @wayne_jumpsquad8 Production Crew: - Executive Producer: @hellokyleloftusstudios - Director: @hellokyleloftusstudios - Producer & Assitant Director: @christophergote - Director of Photography: @hellokyleloftusstudios - Camera Operator: @enmanuelzabala18 - Photographer: @hermaximo - Key Gaffer: @dp_ot - Hair & Make-up: @nataliermua - Wardrobe Stylist: @kellielynndreher - Prop Stylist: @mickeymcclain - Production Assistant: @dreamersplayground.co - Driver: Keyonn Golden #filmmaker #filmmaking #videographer #cinematic #cinematicvideo #cinematicreel #onset #setlife #contentcreatortips #shortfilm #cinematography

What’s the #1 secret to landing and keeping those high-ticket clients like Gatorade? It’s not just about making the coolest content. It’s about solving problems and creating real results. Sure, charging more might be tempting, but the real magic happens when you shift your focus. Think about this: When you invest in something, you expect results, right? Well, so does your client. Stop chasing the “cool” factor and start listening. Understand your client’s pain points and how you can alleviate them. 🧩 Your goal? To minimize their pain and inconvenience while delviering results that MATTER. If you can do that, they’ll keep coming back, again and again. Believe in yourself and your passion. Building and scaling a creative business or personal brand takes time and effort. Stay dedicated, show up, and understand that the journey to attract globally recognized clients isn’t always easy, but it’s definitely worth it. 🚀 Ready to make your dreams a reality? Focus on results, not just aesthetics, and watch your business soar. 🌟 Client: @gatoradeja @gatorade Agency: @nobox Production Company: @kyleloftusstudios Athletes: @original_ants @wayne_jumpsquad8 Production Crew: - Executive Producer: @hellokyleloftusstudios - Director: @hellokyleloftusstudios - Producer & Assitant Director: @christophergote - Director of Photography: @hellokyleloftusstudios - Camera Operator: @enmanuelzabala18 - Photographer: @hermaximo - Key Gaffer: @dp_ot - Hair & Make-up: @nataliermua - Wardrobe Stylist: @kellielynndreher - Prop Stylist: @mickeymcclain - Production Assistant: @dreamersplayground.co - Driver: Keyonn Golden #filmmaker #filmmaking #videographer #cinematic #cinematicvideo #cinematicreel #onset #setlife #contentcreatortips #shortfilm #cinematography

Recently I made a spec motion piece and pitched it to the company I featured in the piece… This was my first time pitching a spec piece to a brand, and I wanted to make sure I nailed it. This particular brand has only been on the market for 6-7 years, and despite having a really cool product, their visuals had left something to be desired until recently. They debuted their product at this year’s Olympics and with that was a noticeable uptick in the quality of their visuals. Seeing this I knew my spec was going to nail the timing. It took 2 months of planning to produce this shoot. I collaborated with one of my fav female cinematographers to bring it together, and she and I spoke most days sending references back-and-forth and adjusting the run of show. I called in favors from top talent that I’ve worked with previously, found locations that were willing to let us shoot pro-bono (unless the spec sells), and studied the brand to figure out any brand guidelines (I.e. are branded shoes ok? How do they normally style? What kind of customer/demographic are they targeting with their talent selection?). The cinematographer and I collaborated on the budget for the crew we would need to hire to pull this off—drone pilot, gaffer, PA, on-set producer, editor, etc. Pulling off a high production value spec motion piece is no small feat. But the final result…worth its weight in gold. I sent the piece off to the brand with an offer to sell, and I heard back that it was passed along to the CEO for a decision. A win. :) 🥇 I’ll wait to hear what their decision is before I can make the piece public, but if it doesn’t sell then the pride I feel in what we were able to accomplish is more than enough for me. I can’t wait to show you all. ✨ - Creatives, I’m curious, do you like it when directors send you spec work? What’s your hot take? - Directors and photographers, what was the last spec piece you made that sold and why do you think it worked? 🤍

🎥🎬 Behind the Scenes: Unveiling the Magic ✨🎞️ Ever wondered what goes on behind the scenes of your favorite projects? 🤔 Today, I'm taking you on an exclusive tour to explore the hidden world that brings the magic to life! So grab your popcorn and let's dive in! 🍿🎉 🔍 The Devil's in the Details: - Behind every successful project, there's meticulous planning and attention to detail. The brainstorming sessions, storyboarding, and scriptwriting are the building blocks that lay the foundation of greatness. 🌟 Teamwork Makes the Dream Work: - A project is like a well-oiled machine, with each team member playing a crucial role. From the director, producer, and cinematographer to the actors, production crew, and post-production wizards, it's the collective effort that makes the magic happen. 💡 Creative Sparks and Innovations: - Innovation is the lifeblood of every project. It's about pushing boundaries, experimenting with new techniques, and thinking outside the box. Whether it's the use of cutting-edge technology or inventive storytelling methods, innovation drives the industry forward. 🎨 The Palette of Collaboration: - Collaboration is key in the creation process. Artists, designers, and specialists from different fields come together to blend their unique expertise. From costume designers and set decorators to makeup artists and visual effects gurus, collaboration fuels creativity. 🎬 Lights, Camera, Action: - The moment the cameras start rolling is when the magic truly begins. The hustle and bustle of the set, the coordination between the director and actors, the lighting adjustments, and the carefully crafted shots contribute to the visual spectacle we see on screen. 🔧 Post-Production Wizardry: - Post-production is where the real magic happens. The meticulous editing, sound design, visual effects, and color grading give the project its final polish. It's in this phase that the vision comes together, bringing the story to life. ⚡ Lessons from the Cutting Room Floor: - Behind every success, there are lessons learned. Each project is a journey of ups and downs, challenges and triumphs. It's through the challenges that we grow, learn, and improve our craft, ensuring the next project is even better than the last. 🔑 Unlocking the Secrets: - Behind the scenes of your favorite projects lies a world of passion, creativity, and dedication. It's the culmination of talent, hard work, and countless hours that bring the story to life. So, the next time you're captivated by a film, TV show, or any creative endeavor, take a moment to appreciate the hidde

Last year I rebranded to focus on the photography work that is most authentic to me—health and wellness (AKA fitness, sports, active lifestyle). When I made this change it rendered all of the directing projects I’d done in the past as useless and wiped out my entire motion section on my portfolio. Clients won’t hire you for something they aren’t 100% sure you can do, so I knew what I had to show them I’m capable before I can get the work. Rebuild and start from scratch. We creatives are faced with this reality more often than you’d think. The daunting task of restarting, reworking, and renovating our work. It can be a daunting task because there are often many moving parts and massive expenses involved. Building a new portfolio or motion reel without client money is not easy. You take on the role of producer, location scout, casting director, creative director, and photographer/director. You build teams and convince them to get on board with your specific vision. You spend weeks and months nailing in timing that works for everyone and trying to lock in talent that won’t get booked from under you (since you’re generally paying discounted or trade rates). You’re relying on relationships you’ve spent time building and you’re making sure anything you do is worth their time. The work that photographers, directors, cinematographers, talent, wardrobe stylists, and makeup artists put into their work just in *hopes* of landing a paid job is truly something to revere. This is why I’m proud to be a part of this industry, and this is why the creative community is fighting like hell to keep the jobs that we’ve worked so hard to build. Here’s some bts from my recent motion production I pulled off with an INSANE team to build out my new/improved directors reel (coming soon..). 🫶🏻🫶🏻

🎬 Ready to roll? Welcome to Day 5 of our 100 Days of Video Marketing Tips series! Before we dive into today's shoot, I'd like to share an interesting observation from my 14 years of experience in film and ad production. Have you ever noticed that locations often look average to the naked eye but stunning on camera? Conversely, while we might look good in person, the camera sometimes doesn’t do us justice. Over the years, I’ve realized that while locations are enhanced by the camera, human faces can often lose some of their charm. Instead of dwelling on why this happens, let's focus on boosting ourselves in two key areas: 1.Appearance: You don't necessarily need a professional makeup artist, but it's essential to groom yourself well. Good grooming not only looks better on camera but also boosts your confidence. 2.Attitude: When you're in front of the camera, it's okay to be a bit more animated and expressive. While it might feel slightly artificial in real life, it translates well on screen. Embrace these tips and enjoy the shooting process! 🎥✨ #100daysofvideomarketingtips #lannyfilms

Someone recently asked me on set, "How do you direct your subjects so well?" I smiled, as this skill truly enhanced my shots. The truth is, I had to develop my directing skills over time. I watched countless movies and behind-the-scenes footage, listening to top directors explain how they get their entire crew to deliver their best work. When I began working on movie and TV sets with different directors, I gained a deeper understanding and appreciation for this aspect of my craft. Directing starts with understanding the client's vision, adopting it, and effectively communicating it to your team. Creating an environment that stimulates creativity is crucial. Constant communication is key to fostering a great relationship on set, leading to successful shoots. You must be sensitive to body language, especially if your subject is struggling. Don’t get so focused on your goals that you overlook the needs of others. Always gauge the room to ensure everyone is on the same page and remember to compliment your team when they're doing well. These tips can transform not just your work but also your professional relationships. While honing your photography skills, also focus on improving your directing and communication abilities. I hope this helps you. Ps: Behind the scenes of my fashion campaign shoot with Simxshop. Dropping soon… #createwithlenz

What’s Stopping You from Landing Big Clients? Ever wonder how to land high-ticket clients like Gatorade? It's not just about creating stunning content. It's about believing in yourself, your passion, and understanding that growing and scaling your creative business takes time, effort, and dedication. Dreams might seem far out of reach, but remember, you can achieve them. You can work with globally recognized brands. But it takes more than just talent—it takes consistent effort and showing up every single day. Here's the truth: Big clients like Gatorade aren’t just looking for cool visuals; they’re looking for results. They want problem solvers. So, stop focusing on making things look “cool” and start focusing on how you can create solutions and drive results for your clients. Success isn’t instant. It’s a journey of learning, growing, and pushing beyond your limits. Keep your eyes on the prize, work hard, and stay committed. The right clients will notice your dedication and your ability to deliver real, tangible results. 🚀 Ready to make your big dreams a reality? Believe in yourself, put in the work, and the high-ticket clients will follow. 🌟 Client: @gatoradeja @gatorade Agency: @nobox Production Company: @kyleloftusstudios Athletes: @original_ants @wayne_jumpsquad8 Production Crew: - Executive Producer: @hellokyleloftusstudios - Director: @hellokyleloftusstudios - Producer & Assitant Director: @christophergote - Director of Photography: @hellokyleloftusstudios - Camera Operator: @enmanuelzabala18 - Photographer: @hermaximo - Key Gaffer: @dp_ot - Hair & Make-up: @nataliermua - Wardrobe Stylist: @kellielynndreher - Prop Stylist: @mickeymcclain - Post Production Supervisor: @kyleloftusstudios - Editor & Colorist: @_jpsinger - Behind the Scenes Photo & Video: @dreamersplayground.co - Driver: Keyonn Golden #filmmaker #filmmaking #videographer #cinematic #cinematicvideo #cinematicreel #onset #setlife #contentcreatortips #shortfilm #cinematography