David Bishop’s Post

“You can’t use yesterday's tools to solve today’s problems” It was brilliant to attend the PRCA event last night on AI in comms, which had some brilliant food for thought… 🏡The 4 C’s – when assessing your AI readiness as an organisation think about the 4 C’s… Constituents, Capabilities, Culture and Compliance. It will help design and implement AI in a responsible manner 🤝 Relationships – it’s in the name of what we do. Don’t lose sight of the power and importance of building strong relationships with your external audiences. AI can support that but will not replace it ⚔️ The battle on misinformation – AI-powered misinformation can be created and spread at speed. There’s no time to wait for the inevitable, organisations must be prepared for such scenarios to protect the reputation of the brand 📈 Getting the data right – AI can bring huge transformation to how agencies and comms operate, but it will only be as good as the data fuelling it. Take time to structure that correctly to maximise its potential responsibly 🧠 And in this new world human intervention, emotional intelligence, sensitivity and an ethical lens are paramount! Thanks for the brilliant discussion… Allison Spray, Nicola Koronka, Holly Mercer, Amber Ellis and Katie de Cozar (she/her)

Join us for an exciting opportunity to elevate your marketing strategy with responsible AI! 🌟 📅 Mark your calendar for tomorrow, June 25, 2024, at 12am ET / 6pm CEST and be part of an interactive webinar specifically designed for brands and marketers. 🎙️ Hear from Paavana Kumar, Partner at Davis+Gilbert LLP’s Advertising + Marketing Practice Group, and Marie Potel-Saville, our CEO and founder. 🔗 Register Now: https://lnkd.in/exMmqHay What’s in store for you: Understanding: Dive deep into dark patterns and AI applications. Compliance: Get an overview of US and EU regulatory landscapes, including the EU AI Act. Issue Spotting: Identify potential consumer risks, privacy issues, and regulatory aspects in AI-driven marketing. Best Practices: Gain practical advice for ethical, compliant, and impactful AI utilization. Q&A Session: Engage with experts and get your questions answered in real time. Don’t miss out on this chance to lead the way in ethical digital marketing! 🚀 #AI #Marketing #EthicalMarketing #DigitalExperience #Webinar

🚨 Digital Reality Check: The Deepfake Dilemma Unfolds 🚨 As a leading edge in the digital marketing realm, we at ClienTech are no stranger to the potential and pitfalls of rapidly advancing technology. The latest cautionary tale comes from the UK, where Home Secretary James Cleverly has raised alarms over the role of AI-generated deepfakes in manipulating upcoming elections. Here’s our take on what that means for the future of digital marketing: - Authenticity is key. As deepfakes become more sophisticated, the distinguishing line between real and artificial content blurs. It's paramount for brands to ensure the authenticity of their content – lest we risk losing consumer trust. - Transparency wins the race. With potential disruptions in the political landscape, there's a colossal role for marketers to play in promoting transparency. Technologies that verify the origin and legitimacy of digital content could soon be the industry's new best friend. - Ethical AI can't be an afterthought. Leveraging AI for marketing strategies is innovative, yes, but it’s imperative to discuss and implement ethical guidelines. Our commitment to using AI responsibly will help safeguard the digital space. - Collaboration forms the best defense. Major tech companies are being called to the frontlines for a good reason. Partnerships that focus on developing AI responsibly will become essential in preventing digital deception. Cleverly’s remarks are more than just a forewarning; they are a clarion call for vigilance and action. As practitioners of digital marketing, we are curators of digital truth. Let’s innovate responsibly, curtail the deepfake threat, and pave the way for a future where technology uplifts—rather than undermines—our democratic systems 🛡️☑️. For a deeper dive into this conversation, read the full AI News article here: https://lnkd.in/e2Dam3sW #Deepfake #DigitalMarketing #EthicalAI #ClienTechInsights #ElectionIntegrity #TransparencyInTech #ArtificialIntelligenceNews #InnovationResponsibly

Discover why AI communications are crucial for investor relations. With AI poised to generate $15.7 trillion in global economic growth, businesses face both risks and rewards. Learn how companies can navigate copyright and data privacy challenges while harnessing AI's potential. Ensuring transparency in AI usage is essential to building trust and maintaining investor confidence. Read the latest article from simon gittings Head of IR and Corporate Communications, to uncover the strategies to leverage AI effectively and responsibly in investor relations. https://lnkd.in/dfBqWprF #IDX #InvestorRelations #AI

🚀 Don’t miss the chance to enhance your marketing approach with responsible AI! 🚀 We’re excited to invite you to an interactive webinar tailored for brands and marketers keen on leveraging AI responsibly while creating exceptional campaigns and impactful digital experiences. 🌟 🗓️ Date: June 25, 2024 ⏰ Time: 12am ET / 6pm CEST 🎤 Speakers: Paavana Kumar, Partner at Davis+Gilbert LLP’s Advertising + Marketing Practice Group, and Marie Potel-Saville, our CEO and founder. 🔗 Register Now: https://lnkd.in/exMmqHay 🔍 What You’ll Learn: ✅ Understanding: In-depth examination of dark patterns and AI applications. ✅ Compliance: Overview of US and EU regulatory landscapes, including the EU AI Act. ✅ Issue Spotting: Recognize potential consumer risks, privacy issues, and special regulatory aspects in AI-driven marketing. ✅ Best Practices: Receive practical advice for ethical, compliant, and impactful AI utilization. ✅ Q&A Session: Bring your queries and gain expert insights in real time. R eserve your spot now and lead the way in ethical digital marketing! 🚀 #AI #Marketing #EthicalMarketing #DigitalExperience #Webinar

🚀 Revolutionize Your Social Media Compliance with AI! 🚀 Curious about how AI is transforming the landscape of social media compliance? This video uncovers the game-changing benefits of AI-powered tools and their critical role in ensuring adherence to legal and industry standards. Discover how these intelligent tools monitor and scrutinize content in real-time, enhancing compliance accuracy while minimizing risks and cutting costs. Reduced fines, fortified brand trust, and improved operational efficiency are just the beginning. However, integrating AI with current systems and safeguarding data privacy is not without its challenges. In this video, learn about: - The substantial benefits of AI in social media compliance, including cutting-edge risk mitigation and cost reduction. - Real-time content scrutiny ensuring heightened compliance accuracy. - The challenges of AI integration and data privacy maintenance. Are you already leveraging AI for social media compliance? What has your experience been like? We'd love to hear your thoughts—share in the comments below! #AI #SocialMediaCompliance #DigitalTransformation #DataPrivacy #RiskManagement #TechInnovations #BrandTrust #ComplianceTools #LegalTech #Automation 👉 Don’t forget to subscribe for more insights and check out our next video on [Related Topic]! Learn More https://lnkd.in/eJEnu2Nn

𝗙𝘂𝘁𝘂𝗿𝗲𝗽𝗿𝗼𝗼𝗳𝗶𝗻𝗴 𝗶𝗻 𝗮𝗹𝗹 𝗮𝘀𝗽𝗲𝗰𝘁𝘀**, to me, means the conscious fusion of HIGH HUMAN 🤝, HIGH TECH 🤖, and HIGH PURPOSE 🌟 This applies to how we work and create art with the help of AI—whether it be a document 📄, a presentation 📊, or a song 🎶. It is important which tools we use, but even more important is that 💠we own the content 💠oversee the results 💠influence the design, and 💠consider the impact of what we generate. I was inspired by recent events in the political scene to illustrate the importance of **Responsible AI**. This is just one aspect, among many others like privacy 🛡️, security 🔒, robustness ⚙️, non-bias ⚖️, and explainability 📘 Let me be more concrete, I am afraid we all must recognize that the last “human” election happened long ago Anno Domini. Before Gen AI. Now, AI-generated, hyper-personalized content can be created without humans, circulate online and have a significant impact. 𝗔𝗜 𝗰𝗮𝗻 𝗯𝗲 𝘂𝘀𝗲𝗱 𝗳𝗼𝗿 𝗴𝗼𝗼𝗱 𝗼𝗿 𝗯𝗮𝗱. I know, who defines what is good or bad? 🤔 We all know that intentions can vary greatly, change over time, and depend on context. One sentence or empirical data, for example, 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗲𝗮𝘁𝗶𝗻𝗴 𝗵𝗮𝗯𝗶𝘁𝘀 𝗼𝗳 𝗰𝗲𝗿𝘁𝗮𝗶𝗻 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗶𝘁𝗵 𝗮 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗯𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱, 𝗿𝗮𝗰𝗲, 𝗼𝗿 𝗮𝗴𝗲 𝗰𝗮𝗻 𝗯𝗲 𝗰𝗿𝘂𝗰𝗶𝗮𝗹 𝗱𝗮𝘁𝗮 𝘁𝗼 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. In another context, hmm. 𝗟𝗼𝗼𝗸 𝗮𝘁 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝘀𝗲𝗻𝘁𝗲𝗻𝗰𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝘁𝗶𝗮𝗹 𝗷𝗼𝗯𝘀 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱, 𝗰𝗹𝗼𝘀𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗮 𝗳𝗶𝗻𝗮𝗹 "𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄" 𝗯𝘆 𝘁𝗵𝗲 𝗻𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿. The same sentence means, or has the impact of ........... I leave it to you to finish this sentence. 𝗜 𝗵𝗮𝘃𝗲 𝗰𝗼𝗻𝗰𝗲𝗿𝗻𝘀 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝘂𝘀𝗲 𝗮𝗻𝗱 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻 𝗼𝗳 𝗔𝗜, 𝗯𝗼𝘁𝗵 𝘁𝗵𝗲 𝘁𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝘁𝗵𝗲𝗶𝗿 𝗶𝗺𝗽𝗮𝗰𝘁. 𝗛𝗼𝘄𝗲𝘃𝗲𝗿, 𝗜 𝗮𝗺 𝗲𝘃𝗲𝗻 𝗺𝗼𝗿𝗲 𝗰𝗼𝗻𝗰𝗲𝗿𝗻𝗲𝗱 𝗮𝗯𝗼𝘂𝘁 "𝗵𝘂𝗺𝗮𝗻 𝘀𝘁𝘂𝗽𝗶𝗱𝗶𝘁𝘆” 𝗼𝗿 “𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝘀.” Thankfully, I found a good example of 𝗔𝗨𝗚𝗠𝗘𝗡𝗧𝗘𝗗 𝗜𝗡𝗧𝗘𝗟𝗟𝗜𝗚𝗘𝗡𝗖𝗘: humans and machines collaborating for the right purpose. Even if the “inspiring” first sentences of the very sophisticated 😊 lyrics didn't come from a man, who is not the Shakespeare of our century, the artist, "The Kiffness" created something new—𝗠𝗨𝗦𝗜𝗖 𝘄𝗶𝘁𝗵 𝗮 𝗠𝗘𝗦𝗦𝗔𝗚𝗘 🎵. see 👇👇 Thankfully, with the help of technology, anyone can stream it. And if you do, you’re doing something GOOD. You donate money to an animal shelter 🐾. 𝗜𝗳 𝘆𝗼𝘂 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝘁𝗵𝗶𝘀 **𝗦𝗢𝗡𝗚** 𝗰𝗮𝗻 𝗵𝗮𝘃𝗲 𝗼𝘁𝗵𝗲𝗿 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗶𝗺𝗽𝗮𝗰𝘁𝘀 𝗼𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱—**𝗽𝗿𝗲𝘀𝘀 𝗹𝗶𝗸𝗲 👍 𝗮𝗻𝗱 𝘀𝗵𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗼𝗽𝗶𝗻𝗶𝗼𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 💬. or simply save it to your playlist 😎- Ups, I did it ag𝗔𝗜n.🎵

The Government Communication Service publishes lots of excellent best practice guides and frameworks. The latest is its Innovating with Impact Strategy, Framework for Ethical Innovation, and Generative AI policy. It has been available within GCS since May, but is finally public. If you'd prefer to listen to a summary, I've run it through Google's Notebook LM and created an AI generated summary and conversation with AI voices. Link in the comments. You really must listen as this is one of the few AI tools that was better than I expected when I first tried it. At Purposeful Relations it's fantastic to work with GCS members as clients with such great resources as the innovation framework to draw on. It's built around three core pillars: 🚀 Empowering responsible innovation - Ethics at the heart of the approach and developing tools to provide confidence to explore new approaches and minimise risk. 💡 Culture of innovation - A culture of innovation to encourage people to identify, test and scale innovative ideas using networks and collaboration to build skills and confidence to innovate. 🛠️ New tools and platforms - this includes the development and roll out of the GCS AI co-pilot, a conversational AI tool for GCS members. You can learn more and download this and other guides and frameworks on the GCS website. 💡 I am Stuart Bruce. I can help you: 🚀 Modernise your PR and comms 🤖 Use AI for PR and comms 🔥 Protect your reputation in a crisis 📈 Improve your insight and measure your comms 🔔 You can ring the bell on my profile to see more posts like this. #publicrelations #communications #pr #aiinpr

Make the ethical use of AI a cornerstone of broader marketing and communications strategies. As organizations increasingly adopt AI, it’s crucial to approach its integration with both caution and opportunity. Here are three tips for using AI ethically and effectively in marketing:  1. 𝗔𝗽𝗽𝗼𝗶𝗻𝘁 𝗮 𝗦𝘂𝗯𝗷𝗲𝗰𝘁 𝗠𝗮𝘁𝘁𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝘁: By appointing a subject matter expert who collaborates closely with legal, technical, and cross-functional teams, organizations can gain a strategic edge while ensuring compliance and foresight as AI regulations and oversight evolve. 2. 𝗧𝗮𝗸𝗲 𝗮 𝗛𝘂𝗺𝗮𝗻-𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗼 𝗔𝗜: Taking a human-centric approach to marketing is not just a philosophy—it’s a strategic imperative. AI should enhance, not replace, human creativity, innovation, and judgment to deliver value. 3. 𝗦𝗮𝗳𝗲𝗴𝘂𝗮𝗿𝗱 𝗜𝗻𝘁𝗲𝗹𝗹𝗲𝗰𝘁𝘂𝗮𝗹 𝗣𝗿𝗼𝗽𝗲𝗿𝘁𝘆 (𝗜𝗣): Marketers must safeguard IP when using AI, staying mindful of copyright concerns, unintended exposure of proprietary strategies, and risks with large language models. Properly framing AI queries, for example, is critical for protecting IP and maintaining competitive advantage. Check out the following additional AI tips and best practices by Forbes Communications Council featuring key insights from Prateek Panda Kathy Sucich Joe Garber Sowmya Moni Maria A. Antony R. Nataly Kelly Lauren Parr Trish Nettleship Tom Treanor Cade Collister Rekha Thomas Katie Jewett Stephanie Bunnell #EthicalAI #HumanCentricAI #IntellectualProperty #FutureOfMarketing

🚀 How is #AI amplifying #deception and #darkpatterns? 🚀 Excited to invite you to an interactive webinar tailored for brands and marketers keen on leveraging AI responsibly while creating exceptional campaigns and impactful digital experiences. 🌟 🗓️ Date: June 25, 2024 ⏰ Time: 12am ET / 6pm CEST 🎤 Speakers: Paavana Kumar, Partner at Davis+Gilbert LLP’s Advertising + Marketing Practice Group, and Marie Potel-Saville, our CEO and founder. Delve into the world of "dark patterns" in digital marketing—strategies crossing the line between marketing and manipulation—and explore how AI is enhancing these practices. 🔍 What You’ll Learn: ✅ Understanding: In-depth examination of dark patterns and AI applications. ✅ Compliance: Overview of US and EU regulatory landscapes, including the EU AI Act. ✅ Issue Spotting: Recognize potential consumer risks, privacy issues, and special regulatory aspects in AI-driven marketing. ✅ Best Practices: Receive practical advice for ethical, compliant, and impactful AI utilization. ✅ Q&A Session: Bring your queries and gain expert insights in real time. 💡 Why Attend? - Acquire actionable insights through engaging visuals and real-world examples. - Learn to safeguard your brand and uphold consumer trust. - Stay informed on regulatory shifts and ethical concerns. 🔗 Register Now: https://lnkd.in/exMmqHay Don’t miss the chance to enhance your marketing approach with responsible AI. Reserve your spot now and lead the way in ethical digital marketing! 🚀 #AI #Marketing #EthicalMarketing #DigitalExperience #Webinar 💫 Regain your freedom online