David Poulnot’s Post

Our Mastercard team has published a new piece on trends in the Consumer Goods industry and where we goes from here. Interesting developments that are changing the industry. Check it out here: https://lnkd.in/gNxVEFYb In the perennial three-way dance between consumer goods companies, retailers and consumers, 2024 will bring competing priorities, tough decisions and new trends: - An empowered consumer will look to balance prices and priorities. - Retailers will push for new revenue streams while pushing back on prices. - After a period of realizing higher prices at retail, consumer goods companies will focus on revenue growth management and fundamentals around pricing.

The Forrester Total Economic Impact™ Study showed we can save retailers £2.9 million from store associate productivity improvement. This has been proved through improved customer response times, real-time peer-to-peer communication and reducing the time to share messages to intended associates. You can read more about this here: https://lnkd.in/eEKjMEGJ #TEI #Forrester #retail #technology

An insightful report that highlights key gains such as reduced response times, better communication between team members, and the ability to handle more customer requests, all of which contribute to higher revenue and improved customer satisfaction. For organisations considering investment in retail technology, the TEI study provides a compelling argument for VoCoVo’s impact on both productivity and profitability.

“In a year when inflationary pressures and tighter consumer spending have driven marketing budgets to decline to 7.7% of overall company revenue in 2024 (down from a pre-Covid-19 average of 11%, as per Gartner), marketing innovation can be a hard sell to the C-suite.” Adweek's recent article offers an in-depth look at MasterCard's innovative approach, which introduces a new sensory element at checkout. The article explores how consumers often experience hesitation and anxiety during the checkout process. By adding a 1.3 second haptic cue, MasterCard aims to enhance feelings of security and overall satisfaction for customers. In the context of current inflationary concerns, this initiative is designed to alleviate spending anxiety and boost customer confidence. #BTPUnite #BetterTogether Read the full article here: https://lnkd.in/gtqWgYdB

Mastercard commissioned Forrester Consulting to evaluate how revenue diversification can unlock growth for retailers. Read the 2024 study to explore this research based on 325+ decision-makers at retailers around the globe. https://lnkd.in/eQRmqXWP

Exporting and consumer journey personalisation among four key trends driving retail success, new research reveals - 1. UK retailers who export are outperforming those who do not, with 64% planning to expand into new territories in the next 12 months 2. Personalization and social media presence are key drivers of sales and customer loyalty 3. Retail sales growth is predicted to be between 3.6% and 4.7% in the second half of 2023, with 44% of UK retailers reporting increased sales in the past year 4. The use of technology and adaptation to changing consumer behavior are crucial for retailers to succeed in the current market

Navigating the retail landscape in 2024: The fine line between loyalty and loss has never been more crucial. 🛍️ Dive deep into our latest insights with the 2024 North American Consumer Benchmark Report. Gain essential knowledge to keep your customers satisfied and steer clear of the risk of losing them to competitors. Click the link below to access the report and ensure your strategies are set to keep your customers happy and loyal: https://bit.ly/3ScCotz #RetailInsights #CustomerSatisfaction #ConsumerBenchmark #RetailStrategy #StayCompetitive #LoyaltyInRetail

Capgemini's 2024 Consumer Trends report reveals interesting shifts in consumer habits and insights that can help #retailers shape their strategies for the year…

Capgemini's 2024 Consumer Trends report reveals interesting shifts in consumer habits and insights that can help #retailers shape their strategies for the year…

Last week we hosted our Retail Council event, bringing together Retail Board Members from our Network Banks and the Retail leadership team from the head office of Raiffeisen Bank International AG. Regularly assessing our progress is crucial. Is our strategy working? - This is the key question I’m focused on right now.   Data shows a clear trend: while branch-based customer acquisition is declining, digital acquisition is steadily increasing. Strategically, our investments in digital channels have positioned us well for this shift. We’ve doubled sales through digital channels year-over-year, along with a substantial increase in digital client acquisition. Looking ahead, the strong pipeline of initiatives gives me confidence that we're set for continued growth.   As we embrace the digital world, we must adapt our operating model and optimize customer journeys. Beyond service design and simplified value propositions, rapid experimentation is key. Successful online businesses run large-scale tests every day, meticulously defining variables, measurements, and success criteria. We have several promising projects is this area, but this needs to become central to our business to thrive in the digital space.   I am optimistic that we will achieve our goals. Our success is driven by thousands of dedicated employees and exceptional leaders. Thank you to all participants for joining the event and for your ongoing commitment to implementing our Retail Strategy 2024! Edin Hrnjica, Iliriana Toçi, Jelena Aksic, Ivan Kurochkin, Peter Matus, Gabor Rajna, Sebastian Rubaj, Vilma Bace, Visnja Bozinovic, Vladimir Kalinov, Vladimír Kreidl, Alexey Kapustin, Christoph Kullnig, Aron Stadtegger, Iryna Arzner, Matthias Dekan, Mathias Fanschek, Petro Merkulov