Most of the budgeting apps and PFM apps have failed in Europe where open banking is live. It is a nice feature to have and customers find it useful but they have failed to understand on how to monetize it. Banks hold the primary relationship, your salary and have an understanding of your transactional behavior. The competition will be between the tier1, tier 2 and the challengers and desintermediation of specific banking products from your primary banking relationship.
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Travelstart means we don't have to talk to airlines Booking.com means we don't have to talk to hotels. Amazon means we don't have to talk to shops. Which platform do you think will mean we don't have to talk to banks? I was thinking about this because I was using 22seven, a South African expense budgeting platform. (It's actually one of the better ones I've used anywhere in the world.) Anyway I noticed it could pull accounts for all the banks I use, except Capitec. And that makes 22seven useless to me. But the solution isn't to stop using 22seven. It's easier to open a new account with (say) TymeBank and simply stop using Capitec. And then I can continue having all my transactions in one place. This got me wondering. If booking.com and travelstart and amazon and many other platforms can disintermediate the service providers, why can't his happen in banking? And then maybe banks will just slip into the background as a million developers around the world create cool apps and interfaces that makes dealing with multiple banks frictionless, gives us the best price for every loan, mortgage, overdraft, transaction and FX deal we do and brings the best AI to help us spend and save with ease. If a budgeting app can make me switch banks, I'm pretty certain a cool app that aggregates everything else will have me and millions of others as clients in seconds. If you know of any examples let me know. I'm in. #banking #aggregators #friction