The CIM | The Chartered Institute of Marketing define marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” And of that theme a great article by Marketing Week’s that “‘Every problem is a marketing problem’: Why marketers make great general managers” Speaking at the Marketing Society’s Global Conference, eBay UK’s GM Eve Williams and General Mills’ VP MD Ben Pearman explained why marketers often make the leap to GM better than managers of other functions within a business – and why that makes for healthier businesses. #marketing #themtmagency #management #customerexperience #strategy
