Sales counselors for residential home builders are an excellent demonstration of a very important high-ticket sales principle: The financing terms available for what’s being sold are more important than the features of what’s being sold. The next time you see an ad for a new build, consider this: 80% of the ad focuses on the financing terms that are available, while only 20% of the ad focuses on the features of the home. Builders might not technically be in the business of selling money, but they certainly advertise as if they are. All high-ticket salespeople can learn from this.
Davis Farnell’s Post
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