That's why big companies invest in sport rights 👇 🛑 Sports content isn't just entertainment - it's a critical driver of business success in the media sector. 🔝 The Altman Solon 2023 Global Sports #Survey reveals the substantial part of consumers' media budgets devoted to sports. ▪ 40% of the 16-24 age group's media #budget goes to #sports, ▪ 41% of the 25-34 ▪ 37% of the 35-44 ▪ 31% of the 45-54 ▪ 28% of the 55-64 This investment is not just a reflection of fan passion; it underscores the strategic value of sports rights in the media industry. 🏁 Sports content consistently delivers high-value programming, crucial for user acquisition and sustained audience engagement. 🏷 Leading media, technology and companies (ex. Amazon) are now actively seeking live sports rights to stand out in the competitive, fragmented media landscape. 🛑 The message is clear: in the world of media, sports content is not just entertainment, it's a powerful business lever. based on: Altman Solon 2023 Global Sports Survey
