I guide coaches and solopreneurs from uncertainty to becoming their ideal clients' go-to choice - through strategic positioning.
Branding a killer... ...cute circus performer or apex predator? You remember Shamu, right? She's the superstar orca whale known for thrilling performances at SeaWorld. Shamu's been 'trained' to do tricks, and entertaining crowds with graceful leaps and splashes. Millions of people visit Sea World to see that cutie, Shamu, every year. But, here's the twist: In the wild, orcas are apex predators. They're fierce, intelligent, and known to be formidable hunters, ruling the oceans with a combination of power and teamwork. Shamu represents how a brand can shape perception. SeaWorld successfully branded Shamu as a friendly, lovable entertainer, while the reality of orcas in the wild is entirely different. This stark contrast between Shamu's image and the true nature of orcas illustrates the power of branding. It shows how a well-crafted brand can create a specific perception, even if it doesn't align with the natural characteristics of the entity it represents. It's a reminder that branding can shape how the world sees you, whether you're a lovable performer or a fierce predator. How is your brand being shaped? #brandpositioning #brandperception #orca #shamu
note: There's plenty of controversy around whether ocra's and other ocean creatures should be in captivity and performing. I make no statements one way or another with this post. Just that branding play s a big role.
That pool looks a little too small for that Orca
I guide coaches and solopreneurs from uncertainty to becoming their ideal clients' go-to choice - through strategic positioning.
1yBRAND TIP: Remember, as a business owner, you are trying to influence how people see you, the work you do and the brand you're developing. But ultimately, they decide what your brand is about. So do the work to be clear and focused in how you communicate your brand.