DayGlo Color Corp’s Post

We illustrated Erling Haaland's record breaking 36 goal season onto the 22/23 Nike Premier League ball. Here's why, and how... Why? We love working with our clients, but to keep our creativity bubbling, it's vital that we continue to work on personal projects. Having the ability to invent your own brief and work without boundaries really lets the creative juices flow, and some of our best projects and biggest client wins have come off the back of a self initiated project that's gained attention online. With this project specifically, it's been nice to close down Photoshop, turn off the computer and do something 'screen-free' for a change. We also think that as the world continues to get more digital, physical objects are becoming increasingly important and as much as we love seeing our designs online, it's often fleeting. So having something tangible at the end of it is superb. How. After the success of our Euro 2024 and Olympic games illustrated balls, we wanted to try something different. After researching Premier League Golden Boot winners, we noted that Erling Haaland is currently the top scorer of all time in the Premier League with 36. So we bought a Nike Aerow Flight replica ball and decided to draw every goal he scored, directly onto the ball. We planned out the process by measuring the ball, splitting it into 36 sections and then drawing an illustration to represent each type of goal scored (tap ins, headers, penalities, volleys, chips etc). We connected the illustrations with a dotted line that allows the viewer to follow the goals in order and then we filled any empty space with stats and quotes from the season. Each illustration is hand drawn onto the ball with Posca pens, using only a sky blue and black pen to give it a City feel. Once we were done, we varished the ball with a spray varnish to protect the ink. Then took it to our local park to test drive it (and grab some content in the process) Next up, we've purchased an old school Mitre Pro-Max to chart Alan Shearers 34 goal season in 1994! And if you can't be bothered reading the above, check our the video version we made for tiktok below...

It may be winter, but now is the time to gear up for spring sports. We'll handle your team uniforms while you focus on preparing your team for the big wins. #JustCallSal #promotionalproducts #brandedapparel #customapparel #logoapparel #screenprinting #embroidery #customprinting #nhbusiness

Nike’s done it again. 💡Terrific insight 👉 madness is what separates those at the top from everyone else 🤯Unreal execution 👉 loading that insight with emotion. Yet, making it personal and aspirational at the same time with found footage and shot footage with likes of Vini Jr, Mbappe, Haaland (in their Nike national team kits of Brazil, France and Norway too btw) Then, pulling the rug out at the end with a legend cameo. Finally, picking the perfect song to deepen the insight. 👀 Perect timing 👉 the week of Euro 2024 and Copa America kick off. #creativestrategy #sportsmarketing #brandadvertising

This new Anthony Edwards & adidas commercial is amazing for a few reasons. 1. Timely Releasing the commercial 1 day after Anthony Edwards and the Timberwolves were eliminated from the playoffs is incredibly well timed. The topic of the commercial being about "hate" after he and his team were beaten 4-1 in a best of 7 series is a great way to involve your commercial in the conversation. The use of actual receipts is a clever way to show Adidas and Edwards as relevant and culturally aware, using terms and messaging that speak to their audience. 2. Authentic The reason Ant is beloved is because how authentic he is. The script of this commercial feels incredibly real and true to how I would expect Anthony Edwards to talk with his friend while shooting around. Doubling down on it but using profanity in the commercial which again feels very authentic and brings the audience closer to Edwards the person. 3. Visuals Very simple yet engaging visuals. The color and backdrop are easy to digest so all we are left to do is focus on the copy and messaging. The quick cuts keep the audience engaged and and displays Edward's full package of cool swag and athletic ability. This feels like a commercial Michael Jordan would have done if he were still playing basketball today. Which is not on accident, the comparisons between Edwards and Jordan's game have been happening all season and this commercial leans into the comparison enough that it feels like a Jordan commercial all while still making it unique to Anthony Edwards. Well done Adidas and Ant! Keep the content coming. Excited to see the campaign continue. #branding #SportsMarketing

🚨 **Newcastle United’s New Away Kit: A Masterclass in Nostalgia Meets Modern Cool** 🚨 I’m not a Newcastle Fan but Adidas has absolutely smashed it with the new Newcastle United away kit launch. It isn’t just a shirt—it’s a love letter to the club’s history, all wrapped up in those iconic maroon and blue colors that every Geordie knows by heart. But let’s talk about the video for a second. This is how you do it. They’ve brought back legends like Shay Given, Rob Lee, Ginola and paired them with our current stars, blending old-school vibes with fresh energy. The whole thing is pure genius. It’s not just about the kit; it’s about that deep connection fans have with the club—past, present, and future. Adidas has managed to create something that’s more than just a launch. It’s a celebration of everything Newcastle United stands for. The attention to detail, the production quality, the emotion—it all shows they really get what Newcastle is about. If you haven’t seen the video yet, trust me, you’re missing out. It leaves you with a real sense of pride in being part of the Toon Army. What do you reckon about the new kit? Does it hit the mark for you? 🖤⚪️ #NUFC #Adidas #Football #KitLaunch #ToonArmy #NewcastleUnited

🏌️♂️ End of an Era: Tiger Woods bids farewell to Nike after 27 years! His impact on golf is undeniable, but what does this mean for Nike's future in the sport? Join the discussion in the comments! ⛳️ #TigerWoods #NikeGolf #SportsMarketing

This epic #Olympics story shows how Nike outsmarted Adidas in 2012! Adidas paid $150M for the title sponsorship, but Nike’s genius marketing turned the tables. While Adidas flaunted their official status, Nike’s ‘Find Your Greatness’ campaign and bright Volt shoes stole the spotlight. 📈 37% of viewers even thought Nike was the official sponsor! This is how you turn a challenge into an opportunity. #FarOutScout #Marketing #BrandStrategy #OlympicGames #CreativeMarketing #Volt #Nike #Adidas #MarketingTips #Olympic #Creative #VirtualAssistant #VirtualAssistantOnTikTok #VirtualAssistantCoach #VirtualAssistantServices

https://lnkd.in/dC7dGZfD is this the solipsistic view of the athletes? Is really the only approach of athletes? i would love to hear the commenti of my colleagues FEPSAC- Congress 2024 FEPSAC #sportpsychology #sport #olympics

New strategy= new journey of results and success!

The right time, right place and the right copy!